If you’re wondering how to get monetized on Threads, Meta’s latest platform offers exciting opportunities for creators to earn money through their content. By using the invite-only bonus program, users can turn engaging posts into real revenue.
In the world of social media, Threads offers a promising chance for both individuals and businesses to make money online. As we navigate the changes in the digital space, knowing how to cash in on Threads becomes essential for those eager to succeed on this growing platform.
How to get monetized on Threads: Individuals and businesses
Below are some important info shared by Meta. Make sure to read them before trying anything else!
- The Threads bonus program is invite-only, and participants will receive notifications via a pop-up and through the Instagram Professional Dashboard.
- To participate, you must have a public Threads profile and set up bonuses on Instagram before the eligibility expires.
- Bonus eligibility is based on the performance of your posts and the number of posts created.
- A minimum earning threshold may be required to receive a payout; if not met, no payment will be made, but future bonus invitations are possible.
- Bonus earnings are calculated at the end of the bonus period and paid in the following month.
- You can track earnings in the Instagram Professional Dashboard under the “Bonuses” section.
- Ineligible posts include:
- Posts claimed by another rights holder.
- Posts violating Instagram’s Content Monetization Policies.
- Branded content posts.
- Posts in unsupported languages or with third-party watermarks.
- Posts with inauthentic engagement, deleted or archived posts.
- Posts shared from Facebook or Instagram.
- Posts with fewer than 2,500 eligible views or posts without text.
How to monetize Threads for individuals
There are different types of monetization methods on Threads. Here’s how to get monetized on Threads for individuals!
Optimizing your Threads profile
Ensure your Threads account is public and your Instagram is set as a professional account, either business or creator. This is a crucial step to be eligible for monetization via Meta’s bonus program, giving you access to the Professional Dashboard and related tools.
Engage consistently with quality content
Post regularly and aim for high engagement, with each post garnering at least 2,500 views. Meta rewards both the performance of individual posts and the overall quantity, so consistent activity will boost your chances of earning a payout.
Adhere to content guidelines
Make sure your posts comply with Instagram’s monetization policies. Avoid branded content or using watermarked logos from third-party platforms, as these can disqualify your posts from earning bonuses.
Monitor bonus terms and expiration
Once invited, activate the bonus feature via Instagram’s dashboard. Keep track of your progress and program timelines. Missing key deadlines or not meeting the minimum earning threshold could prevent you from receiving a payout.
Focus on text-based posts
Each post must include text, regardless of other media involved. If your content lacks text, it won’t qualify for bonuses, so ensure every post has written content alongside any images or videos.
Understand minimum payout requirements
Meta hasn’t specified a minimum payout threshold, but it’s important to hit the required view count. If you fall short, you may not receive a payout, though consistent quality could lead to future invitations for other bonus opportunities.
Influencer marketing
Building a niche-focused following is the first step. Collaborate with brands relevant to your content and offer sponsored posts, product reviews, or shoutouts. This symbiotic relationship benefits both influencers and businesses, creating a direct link with a target audience.
Affiliate marketing
Promoting products or services through affiliate links is a straightforward way to earn. You get a commission for each sale made through your referral. It’s a win-win, where influencers monetize recommendations, and businesses enjoy increased sales.
Content creation
Create and sell digital content like ebooks, online courses, or exclusive material directly to your followers. This empowers creators to monetize their expertise and unique content, providing added value to their audience.
Freelance services
Leverage your skills in photography, writing, or graphic design to offer freelance services. Many businesses seek captivating social media content, offering freelancers opportunities to monetize their talents while helping brands thrive online.
Virtual gifts and donations
Platforms like Twitch or YouTube enable users to receive virtual gifts or donations during live streams. This direct form of support from the audience can significantly contribute to an individual’s revenue stream.
How to monetize Threads for businesses
And now for businesses…
Social media advertising
Invest in targeted advertising on platforms like Facebook, Instagram, or Twitter to reach a larger audience. It’s a powerful way for businesses to increase brand visibility and connect with potential customers.
Content marketing
Share valuable content related to your industry to attract and engage your audience. This not only enhances brand reputation but also fosters customer loyalty, creating a sustainable relationship with your consumer base.
E-commerce integration
Sell products directly through social media platforms using integrated shopping features. It streamlines the purchasing process for customers and allows businesses to capitalize on the direct connection with their audience.
Collaborations and partnerships
Partner with influencers or other businesses for joint promotions and collaborations. This strategy helps businesses tap into a wider audience, fostering growth through mutually beneficial relationships.
Contests and giveaways
Run contests or giveaways on social media to increase engagement and visibility. It’s a fun and effective way for businesses to interact with their audience while potentially gaining new followers.
Customer support and engagement
Use social media as a platform for customer support, engaging with customers, and building a positive brand image. Prompt responses and active engagement contribute to customer satisfaction and loyalty.
Subscription models
Offer exclusive content or perks through subscription models, where customers pay a recurring fee for premium access. This model provides a steady income stream for businesses while offering added value to subscribers.
Analytics and data monetization
Utilize social media data and analytics to gain insights into customer behavior. Businesses can offer these insights as a service to other businesses, creating an additional revenue stream.
Create engaging brand-specific content
Develop a unique voice and content style that aligns with your brand. When your posts are consistent and valuable, they encourage more interaction from your audience, increasing the likelihood of hitting view thresholds and driving engagement for bonus programs.
Explore cross-platform promotion
Promote your Threads posts on other platforms like Instagram, Facebook, or Twitter to drive traffic and boost views. This cross-promotion can increase the reach of your content, helping you meet viewership goals for monetization.
Engage in community building
Interact with your followers regularly. Respond to comments, start conversations, and create interactive posts like polls or Q&A sessions. This fosters loyalty and increases the visibility of your content, helping businesses grow their presence and meet monetization criteria.
Utilize influencer partnerships
Collaborate with influencers to boost the performance of your Threads posts. By leveraging their followers, you can tap into a larger audience, increasing engagement and driving traffic to your content. Influencers can also help amplify your brand messaging across platforms.
Invest in paid promotions
Consider boosting posts or running targeted ads on Threads and Instagram. This can help businesses reach a wider audience, ensuring posts hit the necessary view counts for monetization while also growing your overall social media presence.
How many followers do you need to make money on Threads?
Now that we know how to make money on Threads, let’s take a look if there are any requirements. On Threads, your earnings don’t hinge on having a specific number of followers. Instead, the app provides diverse monetization opportunities like sponsored posts, ads, affiliate marketing, and product sales. The amount you can make depends on your industry and business niche. While there’s no fixed follower requirement, having even a small audience is crucial to kickstart your earning journey on social media.
Why did Threads lose its pace?
Despite a promising start, Threads experienced a decline in celebrity engagement. Big names like Mr. Beast and Rep. Alexandria Ocasio-Cortez, who initially gained lots of followers, have recently become less active. Even content creators who joined the app during its hype have stepped back due to fewer likes and the lack of a desktop option. For Threads to succeed, it needs to address these issues and regain the interest of its users.
Featured image credit: Panos Sakalakis/Unsplash
