According to a 9to5Mac report, Apple is reportedly preparing to upgrade its AI cloud computers with the new M4 chip, starting next year. Currently, these special cloud computers, designed for processing Apple Intelligence requests, are powered by the M2 Ultra chip. However, a new report suggests that the M4 chip will soon replace it, aiming to boost Apple’s AI capabilities.

Private Cloud Compute (PCC) modules for better security

A report from Nikkei Asia on Wednesday revealed that Apple is working with Foxconn to develop new AI servers in Taiwan. This collaboration is part of Apple’s plan to accelerate the rollout of AI-based features. The decision to manufacture the servers in Taiwan is strategic, as Apple aims to leverage the engineering talent and R&D resources there, which are also used by Nvidia, another Foxconn customer.

Apple M4 chip: Everything you need to know

Apple Intelligence relies on both on-device processing and online cloud processing for certain tasks. When local device models can’t handle a specific request, Apple turns to its Private Cloud Compute (PCC) modules. These modules ensure that data is processed with end-to-end encryption, extending the security and privacy of Apple devices into the cloud.

“For the first time ever, Private Cloud Compute extends the industry-leading security and privacy of Apple devices into the cloud, making sure that personal user data sent to PCC isn’t accessible to anyone other than the user — not even to Apple. Built with custom Apple silicon and a hardened operating system designed for privacy, we believe PCC is the most advanced security architecture ever deployed for cloud AI compute at scale.”

-Apple

Currently, most PCC modules are equipped with the M2 Ultra chip, with some using the older M1 chip for lighter workloads. The Nikkei Asia report indicates that Apple is now planning to upgrade these PCC modules with the M4 chip starting next year, which promises significant advancements in AI processing capabilities.

Although the report doesn’t specify which M4 variant will be used, it’s speculated that the PCC modules will feature the upcoming M4 Ultra chip. This would be a logical choice, as the M4 family—including the recently announced M4 Pro and M4 Max variants—boasts substantial improvements in AI performance.

Apple’s move to integrate the M4 chip into its AI cloud computers signals its commitment to pushing the limits of AI capabilities while maintaining strong security and privacy for users. The M4 chip’s enhanced performance for AI workloads could bring faster and more efficient processing to Apple Intelligence, benefiting users who rely on these AI features. Are we on the brink of a new wave of smarter, more responsive AI capabilities driven by Apple’s latest hardware upgrades?

Featured image credit: Kerem Gülen/Midjourney

Apple Inc. is set to face the first-ever fine under the European Union’s Digital Markets Act (DMA) for anti-competitive practices related to its App Store according to a Bloomberg report. This penalty comes as part of a broader effort by EU regulators to curb the power of tech giants like Apple in the digital marketplace. Reports indicate that Apple’s restrictive policies, which prevent app developers from directing users to cheaper purchasing options outside of the App Store, have triggered the upcoming fine. This article explores the potential impacts, industry response, and the broader implications for Big Tech.

What is the Digital Markets Act, and how does it impact Apple?

The DMA, a regulatory measure introduced by the European Union, is designed to address the competitive practices of major tech companies before they can damage markets. Unlike traditional antitrust measures that often react to abuses after they occur, the DMA aims to prevent monopolistic practices proactively. It enables the European Commission to impose significant penalties, including fines of up to 10% of a company’s global annual revenue for initial offenses and up to 20% for repeat violations.

For Apple, this fine is a direct result of what the EU calls “anti-steering” practices. The DMA prohibits tech giants from limiting app developers’ options for directing users to external payment methods, thereby bypassing Apple’s mandatory 30% fee on in-app purchases. Margrethe Vestager, the European Union’s competition commissioner, has warned Apple since June to comply with these rules or face penalties—a warning now likely to materialize as a substantial fine.

How large could Apple’s DMA fine be?

While the exact amount of the fine has not been disclosed, DMA guidelines suggest it could be substantial. Apple’s reported revenue last year was $94.9 billion, meaning a fine could reach up to $9.4 billion, based on the DMA’s 10% rule for initial violations. For a repeat offense, Apple could face penalties as high as $38 billion—an unprecedented figure in tech regulation.

This penalty would follow the EU’s €1.84 billion ($2 billion) fine imposed on Apple in March for similar violations tied to its App Store policies. The Digital Markets Act is designed to allow the EU to act swiftly and decisively, as seen with Apple’s case. The Commission may announce the fine as soon as this month before Vestager leaves office, marking a decisive enforcement of the new regulations.

What does this mean for Big Tech?

Apple’s upcoming fine under the DMA is likely to reverberate throughout the tech industry. Other major players like Google, Amazon, and Meta are closely watching this case, as it sets a strong precedent for the DMA’s enforcement. The Digital Markets Act, with its heavy fines and preventative approach, signals a new era of tech regulation where the EU is prepared to hold companies accountable for restrictive practices on their platforms.

As industry analysts point out, this fine is a wake-up call for companies relying on closed ecosystems and high fees. The DMA effectively demands that Big Tech adapt to a more open and competitive environment or risk losing market share in the EU. Google, for example, has already made changes to its policies to comply with the DMA, particularly by allowing third-party app stores on Android. Apple, however, has largely maintained its strict App Store policies, setting up a significant clash with regulators.

EU’s ongoing battle with Apple

This isn’t the first time Apple has come under scrutiny in the EU. Vestager, known for her firm stance against tech monopolies, has clashed with Apple multiple times during her tenure. One of the most prominent cases involved a €13 billion ($14.4 billion) tax repayment order to Ireland, which Apple fiercely contested. The case marked a significant escalation in the EU’s regulatory approach, as it sought to crack down on tax arrangements that it considered unfair.

The EU’s scrutiny extends beyond tax and app store practices. Earlier this year, Apple faced additional regulatory pressure when the EU required it to open the iPhone’s NFC payment chip to third-party applications, a move that allowed competitors to offer alternative payment solutions to Apple Pay. These cases underscore the EU’s commitment to reducing Apple’s dominance over the digital ecosystem, giving consumers more freedom and promoting competition.

Will Apple comply with the DMA or challenge the fine?

The looming question is how Apple will respond to this latest fine. While Apple has not issued a public statement, it may pursue a dual approach: compliance in certain areas while lobbying for policy amendments. The company has historically argued that its App Store policies protect users’ privacy and security, a position it could use to negotiate for exceptions under the DMA. However, with the DMA’s uncompromising stance, the EU seems less inclined to entertain such arguments.

One potential compliance step Apple might take is to allow limited external payment links within apps. This would enable developers to direct users to cheaper subscription options outside the App Store, reducing Apple’s 30% fee impact while still retaining control over its platform. Apple has made similar concessions in other regions, such as Japan and South Korea, indicating that compliance in the EU may not be off the table.

Long-term implications for the tech industry

Apple’s fine under the DMA is just the beginning of what may become a more intense regulatory environment in the EU and potentially beyond. As regulators enforce the DMA, Big Tech firms may need to adjust their business models to operate within these stricter guidelines. For Apple, this could mean a gradual loosening of its app ecosystem control, which may ultimately reshape the company’s revenue structure. The App Store is a major income source, generating billions annually; therefore, any change in policy may impact Apple’s financial performance over time.

In the broader industry context, the DMA’s enforcement on Apple could inspire similar regulatory moves in other regions. Lawmakers in the United States, for instance, are already debating similar measures aimed at curbing Big Tech’s power.

Featured image credit: Medhat Dawoud/Unsplash

Apple News’ Live Activities and Perplexity’s AI-powered hub offer real-time tracking for the 2024 US election.

As the 2024 US general election unfolds, technology plays an increasingly important role in how voters receive and interact with election data.

Apple News and Live Activities

Apple News has introduced a feature that allows users to stay informed about the 2024 US election results in real-time through Live Activities. Originally designed to display dynamic updates like sports scores, music playback, and ongoing calls, Live Activities has expanded to support live election tracking. This addition aims to provide iPhone and Apple Watch users with up-to-the-minute election results directly on their Lock Screens or within the Dynamic Island interface.

How to access Live Activities on Apple News

Activating the election-tracking feature is straightforward:

• Open Apple News and look for the “Follow the 2024 election live” banner at the top of the homepage or under “Top Stories.”
• If the banner is not visible, navigate to the “Election 2024” section under the Special Coverage menu.
• Tap on the banner to enable Live Activity, which will trigger a notification confirming activation.
• To deactivate, simply tap the banner again.

Once activated, users will see live electoral counts and updates without needing to open their phones fully, providing a seamless, at-a-glance view of the voting progress.

The Live Activities feature is a significant step for Apple in integrating real-time data with user-friendly accessibility. It builds on the success seen during caucus result tracking earlier this year, where many found it a convenient way to stay updated without engaging in polarizing media coverage. However, with preliminary results potentially taking days and final tallies due in December, it remains to be seen how well this feature handles continuous, long-term updates without interruption or user fatigue.

Perplexity AI’s election hub

On November 3, Perplexity launched an election information hub, which aggregates live updates from The Associated Press (AP) and Democracy Works. This hub offers more than just results; it provides interactive information about voting requirements, polling times, and even AI-generated summaries of candidates, policy positions, and endorsements.

How Perplexity’s election hub works

Accessible via its website, Perplexity’s election hub aims to be an all-in-one platform for election-related queries. Users can:

• View live updates on presidential, senate, and house races at both state and national levels.
• Ask questions similar to interacting with an AI chatbot, seeking explanations on ballot measures or summaries of candidate platforms.
• Receive data pulled from APIs hosted by AP and Democracy Works for reliable updates.

However, there’s an essential caveat: while Perplexity offers a range of election data and AI-generated content, it comes with accuracy warnings. Like other AI platforms, Perplexity’s Voter Guide service may produce summaries that include factual errors or misinterpretations. Users are encouraged to verify critical information using external sources.

Perplexity’s foray into live election tracking is noteworthy, especially as major AI competitors like OpenAI, Google, and Anthropic have refrained from offering similar features. These tech giants have opted for caution, directing users to trusted sources like AP and Reuters for election data instead. The hesitation stems from the known issue of AI-generated confabulations—plausible but incorrect information—when summarizing data from multiple sources.

Accuracy warnings

A recent report by CNBC highlighted US government concerns over the reliability of AI chatbots for voting-related information. An investigation conducted by the office of New York Attorney General Letitia James found that chatbots often provided inaccurate or misleading information when asked election-related questions. This could have significant implications for voters, particularly those who may depend on these platforms due to accessibility challenges or language barriers.

A July study by the Center for Democracy and Technology reinforced these concerns, finding that five AI models, including ChatGPT-4 and Claude 3 Opus, delivered incorrect responses to more than one-third of 77 election-related questions. This demonstrates a clear need for caution when using AI-generated content for critical, real-world decisions like voting.

Perplexity acknowledges this limitation and advises users to cross-reference information with reliable external sources. The platform’s Pro tier uses OpenAI’s GPT-4o and Anthropic’s Claude 3.5 Sonnet, known for higher accuracy, but even these advanced models are not immune to occasional errors.

The importance of verification

While these tech tools provide convenient and timely election data, they underscore the importance of verifying information. Apple’s Live Activities depends on straightforward data display, which minimizes the risk of error. Perplexity, however, relies on AI models that may inadvertently introduce inaccuracies. Voters should use these technologies as supplementary tools while ensuring their primary source of information comes from trusted, official channels.

Featured image credit: Kerem Gülen/Ideogram

Apple is preparing for a busy week ahead, with the much-anticipated Apple October event set to feature M4 Macs and software updates. The company has several major announcements planned, and it will also share its fiscal fourth-quarter earnings on October 31.

A “Mac” to remember

Apple’s marketing head, Greg Joswiak, teased the upcoming week by urging followers to “Mac” their calendars.

Mac (😉) your calendars! We have an exciting week of announcements ahead, starting on Monday morning. Stay tuned… pic.twitter.com/YnoCYkZq6c

— Greg Joswiak (@gregjoz) October 24, 2024

The tech giant is expected to announce updates to its Mac lineup, which will include new M4 versions of the iMac, MacBook Pro, and Mac mini. According to Mark Gurman from Bloomberg, these new Macs will be showcased at a hands-on event in Los Angeles on Wednesday for media and content creators.

Apple is hosting a hands on experience next Wednesday in Los Angeles for media/creators. So the new Macs of course need to be announced by then. https://t.co/6sshpckmbL

— Mark Gurman (@markgurman) October 22, 2024

The updated MacBook Pro is expected to come in two sizes, 14-inch and 16-inch, with options for M4 Pro and M4 Max chips. The entry-level model will feature an additional Thunderbolt port compared to its predecessor. The iMac will also receive an upgrade to the M4 chip, improving performance. The new Mac mini will likely have a smaller design, featuring two front-facing USB-C ports, and it will come with either an M4 or M4 Pro chip.

Apple’s updated Magic Mouse, Magic Trackpad, and Magic Keyboard are also rumored to get USB-C compatibility, which will help unify the charging ecosystem across Apple’s devices.

First round of Apple Intelligence features arrives

Apple is also set to release the first wave of its AI features, known as Apple Intelligence, through the iOS 18.1 update. These features will only be available for iPhone 15 Pro models and later. The AI tools, introduced during the Worldwide Developer Conference earlier this year, promise to enhance user experience by offering improved functionality in everyday tasks.

Apple CEO Tim Cook has spoken about Apple Intelligence in the past, describing it as “not first, but best.” During the third-quarter earnings call, Cook emphasized Apple’s focus on developing AI tools that truly improve users’ lives. In recent comments, Cook elaborated that the technology will be “profoundly different,” akin to the transformative nature of innovations like the iPod’s click wheel or the iPhone’s touch interface.

Craig Federighi, Apple’s head of software, explained that Apple prefers to roll out these AI tools in stages to ensure their quality and reliability. Some features, like notification summaries and a new photo-editing tool called Cleanup, have already started to make their way to users. The rollout of Apple Intelligence will continue throughout the next year.

A recap of Apple’s approach

Apple’s cautious strategy with AI sets it apart from competitors like Google and OpenAI, who have rushed to introduce products like Google Gemini and ChatGPT. Federighi highlighted that Apple’s approach prioritizes user privacy, with AI models running directly on devices rather than in the cloud. This local approach means personal data stays secure, which is a core value for Apple.

Apple’s earnings results for the fiscal fourth quarter are expected to shed light on the impact of Apple Intelligence and other product launches. Cook has expressed optimism regarding AI, noting that Apple’s continued investment in this space will provide significant value to users. The upcoming earnings call will likely provide more insight into how AI fits into Apple’s long-term growth strategy.

With new M4 Macs, updates to the iPhone lineup, and the gradual release of Apple Intelligence, this week’s Apple October event will be filled with announcements. As Apple continues to expand its AI capabilities, it remains committed to offering the best user experience—even if that means taking a slower, more deliberate path.

Apple’s Vision Pro headset also remains a focus, with Cook describing it as an “early-adopter product” for those wanting to experience future technology today. Like other iconic products, it may take time for the Vision Pro to become mainstream, but Apple’s long-term commitment suggests it sees substantial potential in augmented reality.

The week promises significant reveals and will be one to watch for tech enthusiasts and Apple fans. Whether it’s new Macs or evolving AI features, Apple’s October event is another step in the company’s journey to innovate responsibly and effectively.

Featured image credit: Kerem Gülen/Ideogram

Apple CEO Tim Cook, in a recent interview, addressed criticisms about the company’s perceived delay in adopting artificial intelligence. Speaking with Ben Cohen of The Wall Street Journal, Cook outlined why Apple has taken its time in rolling out AI features.

Apple Intelligence: “Not first, but best”

Competitors like Google Gemini and OpenAI’s ChatGPT seem to be speeding ahead in the race for AI dominance. Even Anthropic’s Claude is now on iPad. Then there are Mistral, Meta AI and more…

“There is one idea that encapsulates the approach to innovation that makes all of it possible,” Cook said. “Not first, but best.” This philosophy, he explained, has been central to Apple’s development process, whether it’s AI or other innovations. “If we can only do one, there’s no doubt around here. If you talk to 100 people, 100 of them would tell you: It’s about being the best.”

As the iPhone 16 launch spotlighted Apple Intelligence, many industry insiders and critics have noted the company’s relatively late entry into AI compared to competitors. However, Cook pushed back against this narrative, insisting that Apple’s deliberate pace is intentional.

Cook elaborated that Apple Intelligence will bring transformative changes for users: “Profoundly different,” he said, comparing the AI advancement to revolutionary Apple innovations like the iPod’s click wheel and the iPhone’s touch interface. “I think we’ll look back and it will be one of these air pockets that happened to get you on a different technology curve.”

Vision Pro: A long-term bet

Cook also touched on Apple’s Vision products, acknowledging that the $3,500 Vision Pro is currently a niche item. He admitted that it’s primarily an “early-adopter product” at this stage, designed for users who want to experience tomorrow’s technology today. “At $3,500, it’s not a mass-market product,” he said. “Right now, it’s an early-adopter product. People who want to have tomorrow’s technology today—that’s who it’s for. Fortunately, there’s enough people who are in that camp that it’s exciting.”

Despite its limited reach now, Cook is confident in its long-term potential, noting that other iconic Apple products, like the iPhone and AirPods, didn’t achieve success overnight. “It doesn’t occur overnight. None of these did.”

Cook’s remarks reflect Apple’s long-standing philosophy of focusing on creating the best products, even if it means not being the first to market.

You will decide if Apple Intelligence (can’t still digest this nomenclature) is “not first, but best.”

Featured image credit: Apple

Three years after the iPad Mini (2021), Apple has finally rejuvenated its smallest tablet by unveiling the new iPad Mini 7, complete with an A17 Pro chip designed for enhanced performance and AI capabilities.

Design and storage options

The new iPad Mini 7 retains its familiar 8.3-inch form factor but introduces fresh upgrades beyond just raw power. Notably, it comes in two new color options—blue and purple—adding to the existing starlight and space gray. Storage has also been expanded, with configurations now ranging from 128GB to 512GB.

Pricing and availability

Pricing for the Mini 7 starts at $499 / £499 / AU$799 for the Wi-Fi model, while the Wi-Fi and Cellular model begins at $649 / £649 / AU$1,049. Pre-orders are available starting today.

Apple Pencil Pro and Performance Enhancements

One of the standout features of the Mini 7 is its support for the Apple Pencil Pro, a nod to the creative crowd who may find the compact tablet ideal as a digital notebook. With the A17 Pro chip, previously seen in the iPhone 15 Pro series, Apple claims the tablet delivers double the Neural Engine’s speed compared to the Mini 6, along with faster CPU and GPU performance.

Camera and connectivity upgrades

The iPad Mini 7 also retains its 12MP rear camera, now enhanced with Smart HDR 4 for improved image quality. Connectivity has been upgraded to include Wi-Fi 6E, promising faster, more stable wireless connections.

AI-enhanced Apple Intelligence features

Perhaps the most intriguing update is the addition of Apple’s “Intelligence” features, set to roll out later this month in the US.

The iPad Mini 7 is positioned as an enticing mix of portability and power, particularly for those who value a smaller form factor without sacrificing performance. Beyond its compact design, what stands out is Apple’s clear focus on integrating advanced AI capabilities into the device, suggesting that the Mini 7 may be a pivotal gadget in Apple’s evolving AI strategy.

The inclusion of the A17 Pro chip, which has already demonstrated impressive AI capabilities in the iPhone 15 Pro series, points towards an emphasis on on-device intelligence. Features like the Neural Engine’s doubled speed and the forthcoming Apple Intelligence tools suggest that this tablet is designed to do much more than just serve as a portable media device; it’s a showcase of Apple’s ambitions in embedding machine learning capabilities into everyday tools.

The AI-powered writing tools in apps like Mail and Notes, along with imaging enhancements such as the Clean Up feature, indicate that Apple is actively working to make AI-driven productivity accessible in a seamless way. By enhancing ordinary tasks through intelligent automation, the Mini 7 might serve as a bridge to bring advanced AI tools to a broader audience—those who prefer a compact, versatile device.

This focus on AI also aligns with Apple’s broader trajectory of integrating machine learning and AI across its product lineup, aiming to create a consistent, smarter user experience. The iPad Mini 7 may not only be a creative tool or a convenient tablet but also a device that helps redefine how users interact with technology by incorporating AI in an intuitive, unobtrusive manner.

Image credits: Apple

Recent research from Apple suggests that models that got a high score on the GSM8K dataset may not be as intelligent as they seem.

Large Language Models (LLMs) have been widely praised for their seemingly impressive reasoning abilities. Models from companies like OpenAI, Google, and Meta are often showcased as powerful tools capable of solving complex problems, with tests like the GSM8K dataset being a popular benchmark to measure their reasoning skills.

Yet, Apple’s research is set to change the so-called trustworthy system.

What is GSM8K dataset?

The GSM8K dataset (Grade School Math 8K) is a benchmark used to evaluate the problem-solving and reasoning abilities of Large Language Models (LLMs). It consists of over 8,000 grade-school level math word problems, which typically require arithmetic, logical reasoning, and multi-step problem-solving skills to arrive at the correct answer.

The GSM8K dataset consists of:

• Grade school-level math: The problems are designed to mimic the type of questions a student in grades 1-8 might encounter, such as basic arithmetic, geometry, algebra, and logical puzzles.
• Word problems: Each question is presented in a word problem format, requiring the model to interpret the problem, identify the relevant numbers and operations, and solve the equation.
• Used for LLM evaluation: The dataset is often used as a test to see how well language models like OpenAI’s GPT, Google’s models, or Meta’s LLaMA can handle reasoning tasks beyond mere text prediction.
• Multi-step reasoning: The problems require multiple steps to solve, testing the model’s ability to track complex sequences of reasoning, rather than simply producing a single-step answer.

The GSM8K dataset has become a popular tool to assess whether LLMs can reason logically and solve real-world problems. However, there is concern that many AI models perform well on this dataset through pattern matching rather than true reasoning, as they might have been exposed to similar problems during training.

The GSM8K dataset’s limitations of LLMs

Apple researchers argue that this success may be more about sophisticated pattern matching than genuine logical reasoning. Since the GSM8K dataset is so commonly used, there’s a risk of data contamination—meaning that many LLMs may have already seen these problems during training, inflating their apparent intelligence.

To address this, Apple developed a new benchmark called GSM-Symbolic. This test retains the core reasoning elements of the GSM8K dataset but introduces changes like different names, numbers, and complexity, along with irrelevant information.

The results? Every LLM tested, including models like OpenAI’s GPT-4 and Meta’s Llama 3, saw a significant drop in performance when faced with this new challenge. This suggests that LLMs struggle with true reasoning when variables are altered, further questioning their actual problem-solving skills.

Why do LLMs struggle?

The study by Apple sheds light on a critical flaw in LLMs: They are excellent at detecting patterns in the training data but lack true logical reasoning. For example, when math problems included irrelevant details, such as the size of kiwis in a fruit-picking scenario, many LLMs subtracted that irrelevant detail from the equation, demonstrating a failure to discern which information was necessary to solve the problem.

In tests with the GSM8K dataset, LLMs like OpenAI’s models performed better than their open-source counterparts, but the drop in accuracy when irrelevant information was added suggests that these systems are far from achieving genuine intelligence. This has profound implications for the future development of AI, showing that while LLMs may mimic intelligence, they still struggle to truly understand context.

Smarter AI or just better at seeming smart?

Apple’s research underscores the limitations of relying on benchmarks like the GSM8K dataset to assess AI intelligence. While these tests can measure pattern recognition, they don’t always capture the nuances of true logical reasoning. The introduction of the GSM-Symbolic benchmark provides a more rigorous test of an AI’s ability to handle unfamiliar variables and irrelevant information—skills essential for real-world problem-solving.

Sam Altman, CEO of OpenAI, has even acknowledged these challenges, referring to current LLMs as “incredibly dumb” despite their impressive outward appearance in an exclusive interview with MIT Technology Review. The real test for future LLMs will be their ability to go beyond pattern recognition and develop more robust problem-solving abilities.

The findings from Apple’s study offer a sobering perspective on the current state of LLMs. While models trained on datasets like GSM8K may perform well in controlled environments, their reasoning abilities falter when tested on more complex, real-world problems. This highlights the importance of further research and development to ensure that AI models move beyond surface-level intelligence and develop true logical reasoning skills.

For now, it’s crucial to temper the excitement surrounding AI with healthy skepticism, focusing on safer, smarter AI systems that can handle more than just pattern recognition.

Image credits: DC Studio/Freepik

The legal battle between Apple and Epic Games has taken a dramatic turn, with a second judge now implying that Apple may have lied to the court about its handling of key decisions.

This follows similar concerns raised by the original judge, who strongly suggested that Apple had not been truthful about the reasons for its updated App Store policy.

The second judge, tasked with overseeing Apple’s disclosure of key decision-making documents, expressed doubt over a court filing made by Apple, stating that it was “simply not believable”.

A quick recap of the Apple vs Epic lawsuit

The legal battle began when Epic Games introduced its own in-app payment system on iPhones, bypassing the App Store and Apple’s 30% commission. This breach of App Store terms led Apple to remove Epic’s products from the App Store.

The two companies then went to court, where the judge ruled that while Apple didn’t hold a monopoly, it must allow in-app sales outside of its store.

Epic Games Store wins: You can play Fortnite on iOS and Android now

Both Apple and Epic appealed the parts of the ruling they disagreed with, though the U.S. Supreme Court declined to hear the appeals. Apple indicated it would comply but proposed charging nearly the same commission on external sales, a move Epic argued went against the judge’s intent.

The judge agreed, showing skepticism toward Apple’s claim that this decision wasn’t financially motivated.

Judge orders full disclosure of documents

Apple was ordered to submit all documents relating to its decision to continue charging commission on external sales, which led to the involvement of Magistrate Judge Thomas S. Hixson.

Apple initially reported that 650,000 documents were relevant, only to later reveal that 1.3 million documents matched the search criteria, just four days before the submission deadline. The judge rejected Apple’s last-minute request for an extension, calling it “bad behavior” and doubting the company’s claim that it had only just realized the increased document count.

The judge expressed concern that Apple may have known about the scope of the project much earlier and failed to disclose it in a timely manner. The late revelation left little time for the court to discuss solutions, such as hiring additional document reviewers.

The judge emphasized that Apple’s last-minute announcement gave the impression of irresponsibility, stating that the company, with its vast resources, could have completed the document review on time if it had wanted to.

Apple’s credibility takes another hit

This isn’t the first time Apple’s credibility has been called into question in this case. The initial judge had already expressed doubts about Apple’s compliance with the court’s orders, and this latest ruling only deepens those concerns.

The judge’s decision to require Apple to produce all documents by the original deadline indicates that the court is growing impatient with Apple’s tactics.

A battle far from over

The Apple vs. Epic Games lawsuit continues to be a high-stakes battle over antitrust, commissions, and app store control. With a second judge now doubting Apple’s transparency and compliance, the company faces increasing pressure to explain its actions and prove it is acting in good faith.

As this legal drama unfolds, Apple’s reputation and its business model remain under intense scrutiny.

Featured image credit: Emre Çıtak/Ideogram AI

Apple’s €13 billion ($14.4 billion) tax fine is one of the largest and most significant cases in European Union (EU) tax law history. The fine was imposed by the European Commission (EC) in 2016, which accused Apple of receiving illegal tax benefits from Ireland, allowing the company to pay a dramatically reduced tax rate for nearly two decades. This ruling has had major implications for EU tax policy, corporate governance, and competition law. But first, let’s understand how it all began.

Road to Apple’s €13 billion historic fine: The unusual tax arrangement in Ireland

The issue started with Apple’s European operations. For many years, Apple ran its European business through two Irish subsidiaries, Apple Sales International (ASI) and Apple Operations Europe. These companies handled sales for Apple products across Europe, but despite huge profits, Apple was paying an incredibly low tax rate in Ireland—sometimes as low as 0.005%.

This was possible because Apple had an unusual tax arrangement with Ireland. Apple set up a “head office” in Ireland that existed only on paper, meaning it had no staff or physical presence. Most of Apple’s European profits were assigned to this head office, which allowed the company to avoid paying taxes on those profits in Ireland or anywhere else.

The European Commission’s investigation

In 2014, the European Commission (EC) began looking into this tax setup. They found that Ireland had given Apple an unfair advantage by allowing it to pay such low taxes. The EC called this an “illegal state aid,” which means a country giving a company special treatment that other businesses don’t get. This breaks the European Union’s (EU) rules, which are designed to prevent unfair competition.

In 2016, the EC ordered Apple to pay back €13 billion in taxes to Ireland. They said this was the amount Apple should have paid from 2003 to 2014 if it hadn’t received special treatment.

In 2020, a lower EU court sided with Apple and Ireland, ruling that the European Commission had not proven that Apple received an illegal tax advantage. This was a big win for Apple, and the fine was put on hold.

However, in 2023, the European Court of Justice (ECJ), the highest court in the EU, overturned that lower court ruling. The ECJ ruled that Apple did, in fact, receive illegal tax benefits from Ireland and must pay the €13 billion in back taxes.

The court now confirmed that Apple’s arrangement with Ireland gave it an unfair advantage over other companies, violating the EU’s rules on state aid. This means Apple must now repay the full amount, even though it had hoped the previous ruling would stand.

EU competition chief Margrethe Vestager said Apple had paid much less tax than other companies for years, giving them an unfair advantage over competitors in Europe, and said, “Today is a big win for European citizens.”

"Today is a big win for European citizens and for tax justice.

The Court of Justice confirms that Ireland granted Apple unlawful aid which Ireland now has to recover, and the Commission's decision in the Google Shopping antitrust case."

— Executive Vice President @vestager pic.twitter.com/1Fko0F66S2

— European Commission (@EU_Commission) September 10, 2024

Apple and Ireland fight back

Apple disagreed with the EC’s decision and appealed the ruling. Apple argued that it had followed the laws in every country where it operates and that it had paid all the taxes it legally owed. Apple claimed that the case wasn’t about how much tax they owed, but which country had the right to collect those taxes. They argued that most of their profits came from intellectual property developed in the U.S., not Ireland, so the U.S. should tax those profits.

Ireland also appealed the decision. The Irish government argued that it did not offer Apple any special treatment and that the European Commission was interfering with their right to set their own tax policies. Ireland has long been known for its low corporate taxes, which attract many multinational companies, so the government was worried about losing its reputation as a business-friendly country.

Why Apple’s €13 billion fine matters

• Huge scale: The €13 billion fine is one of the largest ever in a tax case. It shows that the European Commission is serious about making sure big companies pay their fair share of taxes.
• Impact on Ireland’s Tax Policies: The case puts Ireland’s tax policies under the spotlight. Ireland’s low tax rates have attracted many multinational companies, but this ruling suggests that the EU won’t tolerate deals that give companies like Apple special benefits.
• Tech companies under scrutiny: Apple’s case is part of a larger movement in Europe to crack down on big tech companies. Other companies, like Google and Amazon, have also faced investigations into their tax practices. This ruling shows that the EU is ready to take strong action against companies that it believes are avoiding taxes.
• Setting a precedent: The decision could lead to similar rulings for other companies that have benefited from low-tax regimes in the EU. It sets a legal precedent that will make it harder for countries to offer special tax deals to big corporations.

Apple’s response

Apple expressed its disappointment with the latest ruling. The company insists that it has always paid all the taxes it owes. Apple also says that it has never had any special deal with Ireland and argues that this case is really about which country should tax its profits, not whether it owes taxes.

“This case has never been about how much tax we pay, but which government we are required to pay it to. We always pay all the taxes we owe wherever we operate and there has never been a special deal.”

-Apple said in a statement after the ruling

What’s next for Ireland?

Ireland also downplayed the importance of the ruling. The Irish government repeated that it didn’t give any company special treatment and said that the issues in this case are “of historical relevance” only, meaning that it doesn’t think this will affect its current tax policies or future investment in the country.

Featured image credit: Eray Eliaçık/Bing

The introduction of the Apple Hearing Aid feature with the AirPods Pro 2 has captured widespread attention. Apple has now set its sights on the hearing aid market, blending personal audio technology with health innovation. By incorporating clinical-grade hearing assistance into their popular wireless earbuds, Apple offers an affordable and accessible option for people with mild to moderate hearing loss. But how do these Apple hearing aids stack up against traditional devices, and what can users expect from this new feature? Let’s explore.

From earbuds to hearing aids: Apple Hearing Aid feature explained

Apple Hearing Aid is a new functionality built into the AirPods Pro 2. These AirPods can now serve as over-the-counter (OTC) hearing aids for individuals with mild to moderate hearing loss. By leveraging advanced sound technology and machine learning, Apple has turned its earbuds into a dual-purpose device that provides both high-quality audio and personalized hearing assistance.

Here is how Apple Hearing Aid makes AirPods Pro 2 a dual-purpose device:

• Personalized hearing profiles: After taking a hearing test via an iPhone, the AirPods adjust sound amplification based on the user’s specific hearing needs.

• Machine learning for real-time adjustments: The AirPods analyze environmental sounds, adjust to enhance speech, and filter out background noise.
• Frequency boosting: The hearing aid feature boosts certain frequencies to clarify speech and sounds.
• Enhanced transparency mode: Users can amplify ambient sounds, such as conversations, while still clearly hearing their surroundings.

Apple’s move into the hearing aid market follows the FDA’s 2021 decision to allow the sale of over-the-counter (OTC) hearing aids. This opened the door for tech companies to provide affordable, non-prescription solutions for hearing loss. Apple Hearing Aid represent a significant step in this direction, offering a blend of high-tech audio features with personalized hearing health.

With Apple Hearing Aid, the company continues its push into health technology. Apple has previously integrated health-monitoring tools into the Apple Watch, such as the ability to detect irregular heartbeats or sleep apnea. The hearing aid feature in AirPods Pro is another example of how Apple investing in health tech.

One of the biggest challenges for people with hearing loss is the stigma associated with wearing hearing aids. However, Apple Hearing Aid come in the form of trendy AirPods, which are already widely accepted by people of all ages. This could encourage more individuals, especially younger users, to address their hearing needs without feeling self-conscious.

Is it really affordable?

Apple Hearing Aid feature—which is actually the hearing aid functionality integrated into the AirPods Pro 2—are relatively affordable compared to traditional hearing aids. Priced at $249, they offer a more budget-friendly option for those with mild to moderate hearing loss. In contrast, traditional prescription hearing aids can cost several thousand dollars, often requiring additional expenses for fittings, adjustments, and follow-up appointments.

While Apple Hearing Aid feature provide significant cost savings and added convenience as a dual-purpose device (serving both as earbuds and hearing aids), they may still be considered a high investment for some, especially when compared to other OTC hearing aids that may be priced similarly.

Spoiler alert: It’s not perfect

• Not suitable for severe hearing loss: Apple Hearing Aid are designed specifically for mild to moderate hearing loss. Those with more severe hearing loss will still need traditional hearing aids, which provide stronger amplification and more advanced sound processing.
• Battery life: Unlike traditional hearing aids that can last for several days, Apple hearing aids (AirPods Pro 2) have a battery life of only 3 to 6 hours when used for hearing assistance. This is one of the major drawbacks for users who need all-day support.
• FDA clearance pending: While Apple expects to receive FDA clearance soon, Apple Hearing Aid are not yet officially recognized as a medical device. However, the company has assured that they are working toward making this feature FDA-regulated.

When can we start using the Apple Hearing Aid feature?

The Apple Hearing Aid feature for the AirPods Pro 2 is expected to become available this fall through a software update. Apple plans to roll out this update in over 100 countries, including the United States, Germany, and Japan. However, the feature is still awaiting final FDA clearance as a regulated medical device. Once the FDA approval is granted, the feature will officially be recognized, and users can start benefiting from it. Keep an eye on Apple’s announcements and software updates for the exact availability in your region.

Featured image credit: Apple

Apple has once again raised the bar with its latest innovation: Visual Intelligence. Imagine having a tool that not only recognizes what’s in your photos but also provides instant, relevant information—all while keeping your data private. Does it remind you of Google Lens? Well, you are not alone, but today’s topic is Apple’s latest innovation. Whether you want to identify a dog breed, get details from a flyer, or learn more about something you come across, Visual Intelligence can help you. Here is how.

What is Apple Visual Intelligence?

Apple’s new feature, Visual Intelligence, is a big step forward in how we use our iPhones to learn about the world around us. This feature will be part of iOS 18 and aims to make image recognition smarter and more private.

Point your camera at things like pets, artworks, or gadgets, and Apple Visual Intelligence can tell you what they are. For instance, it can recognize dog breeds or identify various plants and products. If you snap a picture of text, such as from a menu or a flyer, Visual Intelligence can pull out important details like the event name, date, and location. This helps you get information quickly without typing it all in yourself.

Apple just announced its new Visual Intelligence for iPhone 16.

It looks insane 🤯 pic.twitter.com/JijqilD84S

— Alvaro Cintas (@dr_cintas) September 9, 2024

You can use Apple Visual Intelligence to get practical information, like finding out the hours of a restaurant, reading details on a flyer, or understanding handwritten notes. The feature also lets you search for more information online. For example, if you see a bike you’re interested in, you can use Visual Intelligence to help find more details about it through a web search.

Cool, but how does it work?

Here are two things you need to understand about Apple Visual Intelligence better:

Camera control integration

Visual Intelligence is accessed through a new capacitive button located on the side of the iPhone 16 and 16 Pro. To use this feature, simply press and hold the button while aiming the camera at the object or scene you’re interested in. This button is designed to be intuitive and easy to reach, allowing for a smooth user experience when activating Apple Visual Intelligence.

When you take a photo, Apple Visual Intelligence processes the image directly on your iPhone. This means that the analysis happens internally within the device’s own systems, without the need to send your photos to Apple’s servers. This on-device processing ensures that your images remain private and secure, as they are not stored or transmitted externally.

On-device intelligence

Visual Intelligence leverages advanced technology to provide immediate information about what you’re looking at. It can quickly identify objects, read text, or recognize landmarks within the image. This instant analysis helps you gain insights and answers about various elements in your environment right away.

Furthermore, Apple has designed Visual Intelligence with privacy in mind. The feature does not store or share your photos, maintaining a high level of confidentiality. By processing everything directly on your device, Apple ensures that your personal images are kept secure and private, enhancing the overall user experience.

Apple Visual Intelligence release date

Apple hasn’t given a specific date yet, but Visual Intelligence is expected to be released later this year as part of the iOS 18 update.

Are you still thinking about the similarities between Google Lens and Apple’s Visual Intelligence? Let’s take a closer look at the tech behind all!

Visual intelligence meaning explained

Visual intelligence in general refers to a sophisticated technology that enables devices to understand and interpret visual information from the world around them. It combines advanced image recognition and processing techniques to analyze and extract meaningful data from images and videos. It encompasses several key areas:

• Computer vision: This is the field of artificial intelligence that trains computers to interpret and make decisions based on visual inputs. This includes recognizing objects, understanding scenes, and tracking movements.
• Image recognition: This involves identifying objects, people, text, or other elements within an image. For example, facial recognition technology in security systems is a form of image recognition.
• Video analysis: Beyond static images, visual intelligence also includes the ability to analyze video content, such as detecting and tracking movements, recognizing actions, or understanding context over time.
• Visual perception: This is the system’s ability to mimic human visual perception, allowing it to understand visual data in a way that is similar to how humans see and interpret the world.
• Augmented reality (AR) and virtual reality (VR): These technologies use visual intelligence to create immersive experiences by blending digital elements with the real world (AR) or generating entirely virtual environments (VR).

Computer vision’s quest to teach machines to see like humans

Overall, visual intelligence aims to enable machines to “see” and understand the visual world, improving interactions with technology through more intuitive and natural interfaces.

Featured image credit: Apple

At Apple’s “It’s Glowtime” event on September 9, many anticipated the release of iOS 18 alongside new devices like the iPhone 16 series and Apple Watch Series 10.

While Apple did discuss iOS 18, and set the official release date, a few days before the iPhone 16 hits stores.

Why wasn’t iOS 18 released at the Apple event?

The decision not to release iOS 18 during the event can be attributed to a few key reasons. Apple has a well-established pattern of releasing new iPhone models alongside the latest iOS updates.

However, there are times when software releases are staggered, especially when key features are still in development.

1. Ongoing beta testing
For months, beta testers have been exploring the new features of iOS 18, helping Apple fine-tune the software before its official release. Although the operating system is largely ready for a public launch, some features are still undergoing final testing and may not be fully polished.

2. Incomplete feature set
Not all of the features announced at WWDC will be available in iOS 18 when it launches. For example, Apple Intelligence, the new AI-powered platform, won’t be fully available until iOS 18.1, which is expected later in October 2024. Some of the most exciting AI features, such as Siri enhancements, ChatGPT integration, and Genmoji (AI-generated emojis), are still in development and are slated for release in future updates.

3. Phased rollout
Apple often releases major updates in phases to ensure stability and iron out any remaining bugs. This approach minimizes the risk of widespread issues affecting users when the software is first released. By spacing out the release of new features over multiple updates (iOS 18.0, 18.1, and beyond), Apple ensures a smoother experience for users.

What to expect from iOS 18?

Apple first introduced iOS 18 at its Worldwide Developers Conference (WWDC) in June 2024, teasing a series of exciting features that promised to enhance the iPhone experience. Among these features are a customizable Home Screen, a revamped Control Center, and Apple Intelligence — a suite of AI-powered tools designed to improve everything from messaging to image generation.

When iOS 18 does arrive on September 16, 2024, it will bring a host of exciting new features that promise to make the iPhone more customizable and intuitive.

Here’s a quick rundown of what to expect:

1. Customizable home screen
One of the most anticipated features of iOS 18 is the ability to organize the Home Screen with more freedom. Unlike previous versions of iOS, users will be able to place apps wherever they want within the grid, rather than being forced to arrange them from left to right, top to bottom. This level of customization is something ex-Android users have long requested.

2. New control center
iOS 18 will introduce a revamped Control Center, allowing users to create multiple pages of controls and customize their layout more easily. This means you can dedicate entire pages to specific functions, like smart home controls, and arrange buttons in the exact position you prefer.

3. Enhanced security features
iOS 18 is also bringing improved security features. Users will be able to lock certain apps behind Face ID, adding another layer of protection to sensitive information. Additionally, Apple is moving the password management feature out of Settings and into its own dedicated Passwords app for easier access.

Is there an iOS 18 release date?

While many were eager to get their hands on these features, the release of iOS 18 wasn’t tied to the “It’s Glowtime” event in September.

Instead, Apple used the event to focus on its hardware launches, while quietly announcing that iOS 18 would be available to the public on September 16, 2024 — a few days before the iPhone 16 and other new devices hit stores on September 20.

How to access the iOS 18 RC

Apple has recently seeded the iOS 18 Release Candidate (RC) to developers, marking one of the final stages before the official public release. This version is crucial for developers and testers as it offers a near-final look at the new features and improvements that iOS 18 will bring.

Available to registered developers through the Beta Updates section in the Settings app, the iOS 18 RC allows developers to test the software and ensure app compatibility before its general release on September 16, 2024.

Here’s how you can access it:

1. Open the Settings app on your device.
2. Navigate to Software Update.
3. Tap on the Beta Updates option.
4. Toggle on the iOS 18 Developer Beta setting.

The iOS 18 RC also includes a host of other features that improve the overall user experience:

• Safari highlights: Safari now has a highlights feature that summarizes key information from articles and web pages, making it easier to find important content quickly.
• Photos app redesign: The Photos app interface has been overhauled, offering a more streamlined, user-friendly design.
• Tap to cash: This feature allows for private and secure money transfers using Apple Cash, providing a seamless peer-to-peer payment experience.
• Gaming mode: A game mode has been added to improve game performance, especially for more demanding titles, making iOS 18 a great update for mobile gamers.
• Siri on AirPods: Users with AirPods will be able to respond to Siri using head gestures, adding a hands-free convenience for basic commands and queries.

Apple Intelligence: The headliner, but not yet fully ready

Perhaps the most important feature of iOS 18 is Apple Intelligence, a suite of AI tools that will revolutionize how users interact with their iPhones. Apple Intelligence will bring new writing tools, phone call transcription, and AI-driven suggestions for Messages and Mail.

However, the full rollout of Apple Intelligence won’t happen until iOS 18.1, which is expected in October 2024. Some features, such as Siri enhancements and the AI-powered Image Playground, may not even be available until 2025, as Apple is taking a cautious approach with its AI developments.

For developers who want to install the iOS 18 RC, the process is simple but requires an Apple ID associated with a developer account. Here’s how you can access it:

1. Open the Settings app on your device.
2. Navigate to Software Update.
3. Tap on the Beta Updates option.
4. Toggle on the iOS 18 Developer Beta setting.

Keep in mind that this RC version is primarily intended for developers, as it helps ensure apps work smoothly with the new operating system. The RC is a critical step before the full public release, as it allows Apple to catch any last-minute bugs or issues that could affect the user experience.

Is Apple Intelligence only on iPhone 16?

Release date and supported devices

Apple has confirmed that iOS 18 will be available to download on September 16, 2024, for all devices that supported iOS 17. This includes iPhone models from the iPhone SE (2nd generation) up to the latest iPhone 15 and 16 models. However, only the iPhone 15 Pro, 15 Pro Max, and newer models will support all of Apple Intelligence’s advanced features.

Image credits: Apple

Is Apple Intelligence only on iPhone 16? This new feature from Apple is turning heads, but it’s not just limited to the latest iPhone models. Whether you have the newest iPhone or a slightly older one, you might still enjoy what Apple Intelligence offers. But has some twists to use it!

Is Apple Intelligence only on iPhone 16 series? Will Apple Intelligence work on iPhone 15?

Apple Intelligence is indeed an exciting development, but it’s not exclusive to just the iPhone 16. While the iPhone 16 series will be among the first to experience its capabilities, Apple Intelligence will also be available on a range of other Apple devices. Here’s a closer look at its compatibility and the broader scope of its rollout:

• iPhone 16 series: The iPhone 16, iPhone 16 Plus, iPhone 16 Pro Max, and iPhone 16 Pro, all powered by Apple’s latest A18 and A18 Pro chips, will support Apple Intelligence. This ensures that users with these models can access the new feature from the start.
• iPhone 15 Series: In addition to the iPhone 16 models, Apple Intelligence will also be available on the iPhone 15 Pro and iPhone 15 Pro Max, which are equipped with the A17 Pro chip. This inclusion highlights Apple’s commitment to extending new features to its recent high-end devices.
• iPad models: Apple Intelligence will be compatible with iPads that feature the M1 chip and later versions. This includes:
  • iPad Pro
  • iPad Air
• Mac computers: Apple’s Mac lineup will also see support for Apple Intelligence. The compatibility extends to:
  • MacBook Air and MacBook Pro with the M1 chip and later
  • iMac, Mac mini, and Mac Studio with the M1 chip and later
  • Mac Pro with the M2 Ultra chip

Here is why your iPhone does not support Apple Intelligence

Apple Intelligence will be accessible on devices with recent chipsets (A17 Pro, A18, M1, and M2 Ultra), reflecting Apple’s strategy to enhance its entire ecosystem.

Beta availability

Apple Intelligence will initially be available in beta form, meaning it’s in a testing phase and might have some limitations or bugs. This beta version will be accessible through updates to iOS 18, iPadOS 18, and macOS Sequoia this fall.

While the initial release focuses on English (U.S.), Apple plans to expand Apple Intelligence’s features, languages, and supported platforms over the coming year. This means that more users will have access to Apple Intelligence as it evolves. However, there is an Apple Intelligence EU workaround you might want to look out for!

Apple Intelligence & iPhone 16 AI features

Apple Intelligence, introduced at the “It’s Glowtime” event, brings advanced AI features to iPhones, iPads, and Macs with a strong emphasis on privacy and user control. Key features include:

1. Writing tools: Enhance communication with AI-powered assistance for summarizing, rewriting, and finding the right words across various apps.
2. Smart reply: In Mail, AI suggests quick, accurate responses and summarizes lengthy emails.
3. Reduce interruptions: Prioritizes important notifications, filtering out less relevant ones.
4. Image playground and Genmoji: Allows users to create personalized images from descriptions or existing photos.
5. Image wand: Transforms rough sketches into polished visuals in the Notes app.
6. Clean up: Removes distracting background elements from photos.
7. Enhanced Siri: More contextually aware, integrates better with system tasks, and processes user data privately.

Is Apple Intelligence only on iPhone 16 series? Now you know the detailed answer! But is Apple Intelligence safe? Visit the article and explore now.

Featured image credit: Eray Eliaçık/Bing

Apple’s “It’s Glowtime” event delivered a slew of exciting new product announcements, showcasing the company’s latest innovations in wearables, smartphones, AI, and audio.

Apple Intelligence introduced

Apple unveiled Apple Intelligence, its new AI-powered platform integrated across its devices. This on-device AI system will enhance features like writing tools, smart replies, and image generation. As we summarized in our Apple Intelligence coverage, Apple’s tech focuses on privacy by keeping data on the device, ensuring users’ personal information stays secure.

The beta will roll out in October, with a full release alongside iOS 18 later this year. Is Apple Intelligence only on iPhone 16? Visit the related article and learn!

Apple Watch Series 10 unveiled

Apple introduced the Apple Watch Series 10, the 10th generation of its popular smartwatch line. This new model features a larger OLED display, 40% brighter than previous models, and is thinner at just 9.7mm.

Equipped with the powerful S10 chip, it offers faster performance and improved health-tracking features, including sleep apnea detection (pending FDA approval).

Prices start at $399, with availability beginning September 20, 2024.

iPhone 16 series debuts

The new iPhone 16 series was announced, featuring the A18 chip, offering 30% faster performance than the iPhone 15. New physical buttons, including a camera control button, enhance usability. The iPhone 16 will also feature Apple Intelligence, Apple’s new on-device AI system. The series includes vibrant color options and a return to the vertical camera layout, designed for better spatial video capture with Apple Vision Pro.

Pricing starts at $799, with a release date of September 20, 2024.

iPhone 16 Pro and Pro Max

Apple also unveiled the premium iPhone 16 Pro and iPhone 16 Pro Max models, which boast larger screens (6.3 and 6.9 inches) and the powerful A18 Pro chip. Both models include an upgraded 48MP camera system with a tetraprism design and spatial audio recording.

Prices for the Pro series start at $999, with pre-orders available soon.

AirPods 4 launch

The AirPods 4 were announced, featuring Active Noise Cancellation for the first time in the non-Pro lineup. With improved comfort and personalized spatial audio, these earbuds offer a premium listening experience.

Priced at $129 for the standard model and $179 for the ANC version, they will be available starting September 20, 2024.

AirPods Max update

Apple also refreshed the AirPods Max, now with USB-C charging and new color options. These premium headphones are priced at $549 and will be available for pre-order, with sales starting on September 20.

Apple’s “It’s Glowtime” event showcased its continued innovation, with updates across multiple product lines and a focus on integrating AI-driven features into its devices.

Image credits: Apple

September 9, 2024, will be a key day for tech enthusiasts as Apple gears up to unveil its much-anticipated iPhone 16 lineup. However, the spotlight is already shining on the iPhone 16 Pro Max, thanks to a recent leak that has stirred up considerable excitement among potential buyers.

Leaked information comes before the iPhone event

According to several sources, the iPhone 16 Pro and iPhone 16 Pro Max are expected to feature smaller bezels than their predecessors, with some claims suggesting that the iPhone 16 Pro Max might boast the slimmest bezels of any smartphone to date, measuring just 1.15mm. This speculation gained further traction with the release of a leaked comparison image, providing a clear visual representation of the difference these reduced bezels could make.

The iPhone 16 Pro Max is expected to feature the thinnest bezels on a smartphone 🔥 pic.twitter.com/rK9LEugcb1

— Apple Hub (@theapplehub) September 1, 2024

The image, shared by Apple Hub on X, offers a close-up view of the bezels on the current iPhone 15 Pro Max and the upcoming iPhone 16 Pro Max. The former is shown with 1.55mm bezels, while the latter, as rumored, will have 1.15mm bezels. While numbers alone might not convey the full impact, the side-by-side comparison clearly highlights the significant reduction, underscoring the sleek, modern look that the iPhone 16 Pro Max is expected to bring to the table.

This rumored bezel reduction could serve dual purposes. First and foremost, it enhances the aesthetic appeal of the iPhone 16 Pro Max, making it appear more premium and contemporary than its predecessor. This could be a crucial selling point, especially if the iPhone 16 Pro Max is priced higher than the iPhone 15 Pro Max, as many analysts predict.

Also, the reduction in bezel size could play a practical role by ensuring that the iPhone 16 Pro Max remains comfortably manageable despite the anticipated increase in screen size. Rumors suggest that the device will feature a larger 6.9-inch display, but by trimming the bezels, Apple may be able to keep the overall dimensions of the phone similar to or only slightly larger than the iPhone 15 Pro Max. This balance between screen real estate and device ergonomics could be a key factor in maintaining user satisfaction.

As with all pre-launch leaks, it’s important to note that these details are not officially confirmed. Apple has yet to unveil the iPhone 16 Pro Max, and while the bezel reduction and screen size increase have been widely reported, they remain speculative until the official announcement. However, the consistency of these rumors across multiple sources gives us reason to believe that Apple is indeed planning these changes.

Focus on Apple Intelligence

The iPhone 16 lineup is expected to be a significant evolution from its predecessors. AI-powered smartphones are rapidly flourishing, integrating advanced machine learning capabilities that transform the way users interact with their devices. With the anticipated release of the iPhone 16 lineup, the Cupertino firm is expected to double down on its AI focus, particularly through its Apple Intelligence branding.

Featured image credit: Kerem Gülen/Midjourney

At the upcoming Apple event in 2024, the iPhone 16 is set to be unveiled, with “Apple Intelligence” taking center stage as the key innovation in the new lineup. Apple Intelligence, a suite of AI features, was first introduced at WWDC 2024. This suite will bring a more conversational Siri, AI-generated “Genmoji,” and integration with GPT-4o, enabling Siri to utilize OpenAI’s chatbot for more complex tasks.

2024’s Apple event to reveal iPhone 16 glowing with AI features

The iPhone 16 is expected to be powered by Apple Intelligence, with these features being based on current rumors regarding Apple’s 2024 evet:

• Larger screens and redesigned displays:
  • iPhone 16 Pro: 6.3-inch screen.
  • iPhone 16 Pro Max: 6.9-inch screen.
  • Thinner bezels and more efficient screen materials (Samsung’s M14).
• Introduction of the capture button:
  • New pressure-sensitive button for easier photography, especially in landscape mode.
  • Likely debuting on Pro models.
• Enhanced camera capabilities:
  • 5x telephoto lenses on both Pro models.
  • Potential anti-reflective technology to reduce lens flare.
• The end of the iPhone Plus:
  • iPhone 16 Plus could be the last model before being replaced by a new ultra-thin premium iPhone (iPhone 17 Slim).
• New color options:
  • New rose color for Pro models.
  • Standard models in black, blue, green, pink, and white.
• A18 chip across all models:
  • All models feature the next-generation A18 chip.
  • Pro models to receive the A18 Bionic Pro version.

Apple Intelligence

Apple Intelligence is a comprehensive suite of AI features introduced at WWDC 2024, designed to enhance the capabilities of iPhones, Macs, and iPads. This suite includes a more conversational Siri, custom AI-generated “Genmoji,” and GPT-4o access for advanced chatbot interactions. The AI features aim to streamline tasks like cross-app actions, notification management, and text summarization. Apple Intelligence represents Apple’s commitment to integrating AI more deeply into its ecosystem, offering users smarter, more intuitive, and personalized interactions across their devices, starting with iOS 18, iPadOS 18, and macOS Sequoia.

New iOS 18 AI features coming to iPhones in 10 Days

Greymatter Catch Up

Greymatter Catch Up is a new AI-driven feature in iOS 18 that helps users manage their notifications more efficiently. By providing a quick summary of recent notifications, this feature aims to reduce the overwhelming nature of constant alerts, allowing users to stay updated without being distracted. Siri plays a central role in delivering these summaries, making it easier to catch up on important information without sifting through each individual notification. This feature exemplifies Apple’s focus on user convenience and enhancing productivity through AI.

Photos app

The Photos app in iOS 18 will introduce AI-powered editing tools, significantly improving the user experience. Among the features is the “Clean Up” tool, which allows users to automatically remove unwanted objects from their photos. This functionality mirrors Google’s Magic Eraser and enhances Apple’s photo editing capabilities, making it easier for users to refine their images with minimal effort. Additionally, improved object recognition within the app allows for more specific and accurate search results, such as identifying people performing certain actions like cartwheels, further integrating AI into everyday tasks.

Math Notes

Math Notes is an innovative feature in the Notes app, introduced with iOS 18, which leverages AI to recognize and solve mathematical equations. This tool is particularly useful for students and math enthusiasts, allowing them to easily jot down and solve problems directly on their devices. The feature also supports the auto-completion of mathematical expressions, enhancing convenience when dealing with complex calculations. By integrating AI into a common utility app like Notes, Apple is making advanced computational tools more accessible to a broader audience.

Generative AI Playground

Generative AI Playground is a new application within iOS 18 that allows users to create and edit images using Apple’s advanced generative AI software. This tool is designed to make image creation seamless, whether users are crafting visuals from scratch or modifying existing ones. It also features iMessage integration, enabling creative expression directly within conversations. The app reflects Apple’s push toward integrating AI into creative workflows, providing powerful tools for both casual users and professionals. With its intuitive interface, Generative AI Playground is set to revolutionize how users engage with visual content on Apple devices.

AI-powered text summarization

AI-powered text summarization and transcription are key features in iOS 18, integrated into core applications like Notes and Messages. These tools allow users to generate concise summaries of articles, transcribe audio recordings, and create on-device text content efficiently. By leveraging AI, these features enhance productivity, enabling users to quickly digest information and manage their communication more effectively. This integration of AI into everyday apps underscores Apple’s commitment to improving user experience through advanced technology, making information processing faster and more intuitive.

Better Siri

Siri is receiving significant upgrades in iOS 18 with enhanced AI-driven responses. Leveraging a new smart response framework and Apple’s on-device LLM (Large Language Model), Siri will provide more contextually relevant and insightful answers to user queries. This enhancement allows Siri to handle more complex tasks, such as referencing one app to perform actions in another, and adjusting the tone of text through prompts. The update positions Siri as a more capable and versatile digital assistant, bridging the gap between Apple and other AI-driven platforms.

Cross-device media controls

Apple is developing cross-device media and TV controls powered by AI, set to debut in iOS 18. This feature allows users to manage media playback across different Apple devices seamlessly, enhancing the interconnectedness of the Apple ecosystem. For example, users could start watching a video on their iPhone and continue on their Apple TV without interruption. This AI-driven functionality is part of Apple’s broader strategy to create a more cohesive and intuitive user experience, where devices work together fluidly, making it easier for users to enjoy content across multiple platforms.

Featured image credit: Kerem Gülen/Midjourney

Good news for Fortnite fans: playing the worldwide Fortnite mobile app on iOS and Android is now possible with the Epic Games Store! Thanks to new EU rules and a long legal battle between Epic Games and Apple, you can now download Fortnite on your phone!

A quick recap of a legal battle between Epic Games and Apple: Epic Games sued Apple after being removed from the App Store for allowing direct payments in Fortnite, which broke Apple’s rules. Epic argued that Apple’s 30% fee and control over app distribution were unfair and anti-competitive. The court didn’t label Apple a monopoly but ruled that Apple must allow developers to direct users to other payment options.

Sorry Apple, the worldwide Fortnite mobile app for iOS and Android is now available through the Epic Games Store and beyond

Fortnite is returning to iOS in the EU after being removed from the App Store over four years ago. Players can now sideload it through the new Epic Games Store app or AltStore PAL. The launch follows years of legal battles between Epic and Apple and new EU regulations requiring Apple to allow alternative app stores.

The Epic Games Store is also now available for Android users globally. Epic plans to expand to additional app stores, like Aptoide for iOS and ONE Store for Android, and aims to introduce third-party games to its mobile store by December. However, Apple’s fees and regulatory challenges pose obstacles. Developers may face a “Core Technology Fee” for distributing their apps outside the App Store, which could deter some from using third-party stores. Despite these hurdles, Epic remains optimistic about the future, noting that Fortnite’s return is a significant step in their ongoing fight against Apple’s app marketplace control.

How to play Fortnite on iOS now?

• Download the Epic Games Store: Visit fortnite.com/download on your Safari browser and tap the “More ways to play” button. Then click iOS. If prompted, go to your device’s Settings and allow installations from Epic Games by tapping “Allow Marketplace From Epic Games.”

• Return to Safari: After adjusting your settings, go back to the Epic Games Store download page and tap “Install” to set up the app.
• Install Fortnite: Open the Epic Games Store app, find Fortnite, and tap “Install” to download the game.

• Play Fortnite: Once installed, open Fortnite from the Epic Games Store and start playing.

Make sure your device is running iOS 17.6 or later, and that you’re located in the European Union to access the app.

How to play Fortnite on Android?

To play Fortnite on Android, follow these steps:

• Download the Epic Games Store: Open your browser and go to fortnite.com/download. Tap the “Get It on Android” button to download the Epic Games Store APK.

• Install the APK: Once the download is complete, open the APK file from your device’s Downloads folder. You may need to allow installations from unknown sources in your device’s settings if prompted.
• Open the Epic Games Store: After installation, open the Epic Games Store app on your Android device.
• Install Fortnite: Search for Fortnite within the Epic Games Store app and tap “Install” to download the game.
• Play Fortnite: Once the installation is complete, launch Fortnite from the Epic Games Store and start playing.

Now, you know how to play Fortnite on Android. Ensure your device meets the minimum system requirements for Fortnite and has a stable internet connection for the best experience.

It’s celebration time: Fortnite mobile app bonus goals

From now until the release of Fortnite v32.00 in November, players using the Fortnite mobile app can earn exclusive in-game rewards by reaching certain experience (XP) milestones through gameplay.

Here’s a closer look at each reward and how to unlock it:

• Tactical Kat Wrap – 25,000 XP
  • Objective: Earn 25,000 XP by playing the game on your mobile device.
  • Reward: This is a special wrap for your weapons and vehicles, featuring a sleek, tactical design.
• Kat Claws Pickaxe – 50,000 XP
  • Objective: Accumulate 50,000 XP.
  • Reward: A unique pickaxe designed with cat-themed claws, perfect for adding a touch of style to your gathering routine.
• Katalina’s Kit Bag Back Bling – 75,000 XP
  • Objective: Reach 75,000 XP.
  • Reward: This back bling features Katalina’s iconic kit bag, giving your character an adventurous look.
• Katalina Outfit – 100,000 XP
  • Objective: Achieve 100,000 XP.
  • Reward: The coveted Katalina Outfit, complete with the full set of accessories, showcasing the character’s distinctive style.

To earn the bonus rewards, play regularly on the Fortnite mobile app and complete in-game challenges to gain XP. Track your progress in the app to see how close you are to unlocking each reward. These items are exclusive to mobile users until the end of Fortnite v32.00 in November. If you don’t reach the XP milestones, the rewards will later be available for purchase in the Item Shop for all players.

Featured image credit: Epic Games

Apple just rolled out the iOS 17.6.1 update, and it’s not just another routine patch. This update specifically targets a bug that’s been causing headaches for users trying to enable or disable Apple’s Advanced Data Protection (ADP) feature. The glitch, which affected a small number of users, made it difficult to manage this crucial iCloud security setting, leaving some with more security than they realized.

Advanced Data Protection is a key feature that provides end-to-end encryption for your iCloud data, ensuring that no one—not even Apple—can access it. However, due to the bug, some users faced issues where the UI either failed to enable ADP or incorrectly displayed the feature as disabled while it remained active in the background. With iOS 17.6.1, this problem has been resolved, and affected users will now receive a prompt to confirm their choice if they previously attempted to disable ADP.

iOS 17.6.1 update: What’s new

In addition to the iPhone Advanced Data Protection fix, iOS 17.6.1 may also address other lingering bugs from the iOS 17.6 update, including potential network issues some users have reported. While Apple has yet to provide details on any security fixes included in this update, it’s always a good idea to stay current with the latest patches, especially with iOS 18 on the horizon.

A closer look at the iPhone Advanced Data Protection

Advanced Data Protection for iCloud is a security feature that adds end-to-end encryption to more of your iCloud data, making sure that only you can access it—not even Apple. This includes data like your device backups, messages, photos, notes, and more. While iCloud already encrypted some data like health info and passwords, this feature expands that protection to cover a total of 23 data types. However, it doesn’t include iCloud Mail, Contacts, and Calendar due to compatibility reasons.

Why should you enable it?

Turning on Advanced Data Protection is essential for protecting your personal information from hackers, data brokers, and other threats. It ensures that your private data, from sensitive notes to cherished photos, stays protected and accessible only by you.

How to enable iPhone Advanced Data Protection?

First, ensure all your Apple devices run the latest software to avoid annoying bugs then follow these steps:

• Go to Settings > [Your Name] > Password & Security and turn on Two-Factor Authentication if it’s not already enabled.
• Go to Settings > [Your Name] > iCloud > Advanced Data Protection > Account Recovery.
• Choose one or both of these options:
  • Recovery Contact: Pick a trusted contact who can help you recover your account if needed.
  • Recovery Key: Create a 28-character key and keep it in a safe place. You’ll need it if you ever lose access to your account.
• After setting up recovery, go back to Advanced Data Protection and turn it on by following the on-screen steps.

This feature disables access to iCloud data from the web by default. If you need web access, you can temporarily enable it under Settings > [Your Name] > iCloud > Access iCloud Data on the Web.

By enabling Advanced Data Protection, you’re adding an extra layer of security to your iCloud data, making it safer than ever.

Is iOS 17.6.1 the last update before iOS 18?

So, is iOS 17.6.1 the final update before iOS 18? While it’s tempting to say yes, the tech world is unpredictable. If a significant security flaw emerges, Apple won’t hesitate to roll out another update. However, as it stands, iOS 17.6.1 could very well be the last tweak before the big iOS 18 reveal in September.

How to update your iPhone

So, if you’ve been holding off on updates, now’s the time to head over to Settings > General > Software Update and make sure your iPhone is running the latest version. This could be one of the last updates before iOS 18 lands next month, so don’t miss out on securing your device.

Featured image credit generated by Eray Eliaçık/Bing

The MacBook butterfly keyboard settlement payment is a major resolution for users who faced problems with Apple’s controversial keyboard design. Wait, do you need a recap? Here is what happened:

Apple has agreed to pay $50 million to resolve a class action lawsuit over the defective butterfly keyboards used in MacBook models from 2015 to 2019. The lawsuit alleged that Apple knew about the design flaws but did not inform consumers, leading to widespread problems with the keyboards. The payback day has come.

MacBook Butterfly Keyboard Settlement payment explained

First, let’s learn if you are eligible or not. To be eligible for the MacBook Butterfly Keyboard Settlement payment, you must meet certain criteria:

• Ownership: You need to have owned a MacBook with a butterfly keyboard. This includes MacBook models from 2015 through 2019.
• Repairs: You must have experienced issues with the keyboard and had it repaired. The repairs should have been carried out under Apple’s repair program, or you should have paid out of pocket for repairs.

• Claim submission: You need to have submitted a valid claim for compensation under the settlement. Claims were submitted through an online portal or by mail.

Are you eligible? Here is how much you will get

The amount of money you receive depends on several factors:

• Extent of repairs: The payout amount is based on the extent of the repairs needed. If your keyboard had multiple issues or required extensive repairs, you may receive a higher amount.
• Type of repair: Compensation is also influenced by whether you had the keyboard replaced or repaired multiple times. Those who had multiple repairs or replacements may receive more.

Approved claims can receive up to $395. This amount reflects the estimated cost of repairs and potential inconvenience caused by the defective keyboard.

Payments are being issued in the form of checks. If your claim is approved, you will receive a check for the amount determined by the settlement. Payments began to be issued following the settlement agreement.

How to claim your MacBook Butterfly Keyboard Settlement payment

• Submit a claim: If you haven’t already, make sure you submitted your claim before the deadline. Claims were processed through the settlement’s claims portal or by mail.
• Documentation: Ensure you provided all necessary documentation, such as proof of purchase and repair records, to support your claim.

What if you’re denied?

If your claim is denied or you believe the amount is incorrect, there is typically an appeals process. Review the settlement’s terms for details on how to appeal a decision.

If you have any questions or concerns about your claim, check the official settlement website or contact the settlement administrator for assistance.

All images are generated by Eray Eliaçık/Bing

If you’re excited about making the most of your Apple devices, there’s a lot to look forward to now with Apple Intelligence beta features. Apple’s latest updates include smarter Siri features, better Mail tools, and new ways to manage your photos and videos.

What’s new in iOS 18.1: Apple Intelligence beta features you need to know

Apple Intelligence beta features are designed to make your tech experience smoother, and here is a closer look at all of them.

Writing tools

• Proofreading: Automatically checks your text for spelling, grammar, word choice, and sentence structure. Suggestions can be applied individually or all at once.
• Rewrite Options: Allows you to adjust the tone of your text with options such as Friendly, Professional, and Concise.
• Summarization: Provides options to summarize selected text, including creating paragraphs, extracting key points, making lists, or generating tables. This feature is available in Mail, Messages, and other apps.

Apple intelligence EU workaround: How to use Apple Intelligence despite limitations?

Siri enhancements

• Display Glow: When Siri is activated, a glowing animation appears around the edges of the display on iPhone, iPad, and CarPlay. On Mac, the Siri window can be placed anywhere and animates in response to your voice.
• Type to Siri: A double tap at the bottom of the display brings up a Type to Siri interface for text-based commands. On Mac, you can press the Command key twice to access this feature.
• Contextual Understanding: Siri can maintain context across multiple requests and follow along if you shift topics or make mistakes.
• Product Knowledge: Siri can answer questions about your device’s features and settings, and find specific settings even if you don’t know the exact name.

Mail enhancements

• Summarize Button: A new feature that summarizes incoming emails and shows a brief summary in your inbox list.
• Smart Reply: Provides quick-tap responses to emails based on their content.
• Time-sensitive Messages: Prioritizes and surfaces important messages at the top of your inbox.
• Notification Summarization: Multiple notifications from Mail are summarized on your Lock Screen.

Messages

• Smart Reply: Offers contextual response suggestions for incoming texts.
• Notification Summarization: Summarizes multiple Messages notifications on the Lock Screen.

Photos

• Memory Maker: Create Memory Movies by simply describing the content you want, such as “My cat in 2024.” The feature selects relevant photos and songs, but you can adjust the mood, scenes, and images.
• Natural Language Search: Search for photos using descriptive terms, like “Eric rollerskating while wearing green.”
• Video Moment Search: Find specific moments within video clips.
• Smart Complete Suggestions: Helps narrow down search results with smart suggestions.

Transcription

• Audio Recording Transcription: Records audio and provides a transcript with a summary, useful for lectures and other recordings. This feature is available in Notes and other apps.

Focus modes

• Reduce Interruptions Focus Mode: Filters out non-essential notifications while allowing important ones through.
• Intelligent Breakthrough and Silencing: Allows important notifications to interrupt you while muting less significant ones. You can customize notifications for specific apps and people.

Phone

• Call Recording: Option to record phone calls by tapping a record button during the call. All participants are notified before recording starts.
• Stored Call Records: Recorded calls are saved in the Notes app, where you can view transcripts and summaries.

Safari

• Article Summarization: Summarizes articles in Reader Mode, providing a condensed version of the content.

Apple Intelligence Report

• Data Export: Allows you to export Apple Intelligence data through the Privacy and Security section in Settings. Access requires Face ID.

Upcoming features (Not in beta yet)

• Siri Awareness and App Integration: Siri’s ability to interact with other apps and be aware of screen content is expected later.
• ChatGPT Integration: Planned integration for more advanced AI interactions with ChatGPT.
• Priority Notifications: Automatically filters and highlights important notifications.
• Mail Upgrades: Additional features like Priority Messages, conversation summaries, and Smart Reply are anticipated.
• Image Eraser: Ability to remove unwanted elements from photos.
• Image Playground: Tool for creating custom images using AI.
• Genmoji: AI-generated custom emojis based on text descriptions.

These features are part of Apple’s ongoing effort to integrate advanced AI capabilities into their ecosystem, aiming to enhance user experience and productivity across devices.

Apple Intelligence compatibility

• Supported Devices: Limited to iPhone 15 Pro, iPhone 15 Pro Max, all Apple silicon iPads, and all Apple silicon Macs.
• Region and Language: Currently available only in U.S. English. Not accessible in the EU or China.

Apple Intelligence waitlist

Developers must join a waitlist to enable Apple Intelligence features. Activation typically occurs quickly, and the waitlist is per-account, so signing up on one device grants access across multiple devices.

Featured image credit: Apple

Apple’s iPhone Private Relay is designed to enhance your online privacy by hiding your IP address and encrypting your browsing data. This feature, available with an iCloud+ subscription, helps ensure that websites and others can’t track your online movements and here is everything you need to know about it.

What is iPhone Private Relay?

iPhone Private Relay is a feature that comes with an iCloud+ subscription. It helps protect your privacy when you browse the web using Safari on your iPhone. Essentially, it makes it harder for websites and others to track what you do online by keeping your browsing details private.

When you visit a website in Safari, your request is first sent to the first relay, operated by Apple. Here, your IP address is visible, but the specific site you are trying to access is not. Your DNS records, which are used to translate website names into IP addresses, are encrypted, preventing Apple from knowing which website you are requesting.

The second relay, managed by a third-party provider, receives the request from the first relay. This relay generates a temporary IP address, ensuring that the website you visit does not see your real IP address. It then decrypts the website’s address and forwards your request to the destination site.

The website receives the temporary IP address and interacts with you as if you were connecting from that address. Meanwhile, both relays work together to keep your browsing information private and secure.

Shortly, iPhone Private Relay hides your real IP address, so websites can’t track your location or what you’re doing online. This makes it harder for them to create a profile of your browsing habits. Your web traffic is encrypted and sent through secure servers, making it harder for anyone to snoop on your online activity.

How to use iPhone Private Relay

To use Private Relay, you need an iCloud+ subscription. If you’re already subscribed, you can proceed with the setup:

• In your iPhone, go to Settings > [your name] > iCloud > Private Relay.
• Turn on the feature by toggling the switch.

You can adjust settings for specific websites or networks if needed. For example, you might choose to turn off Private Relay for certain sites where you need your real IP address.

Why is Private Relay unavailable?

iPhone Private Relay is not available in all countries. If it’s not supported where you are, some websites might ask for extra steps to log in or access content.

Besides this, iCloud Private Relay might be unavailable due to a variety of factors, including regional restrictions and local network policies, technical issues like outages or maintenance, device compatibility requirements, and the need for an active iCloud+ subscription. Additionally, certain websites may have compatibility issues with the service, and stringent data privacy regulations in some regions may prevent its availability.

Also, using the Apple Private Relay feature might affect the results of speed tests, as it uses a single secure connection. However, your actual browsing speed should remain good.

While Private Relay protects your cybersecurity, it doesn’t guarantee that all websites will work perfectly. Apple doesn’t control or test third-party websites, so there might be some issues accessing certain sites.

A post shared today has provided more insights into the anticipated new iPhone SE model, a topic of speculation for a while now. Notably, the leaks suggest that this model could include the A18 chip, indicating Apple’s intention to extend its Apple Intelligence capabilities to more affordable iPhone and iPad models.

Next iPhone SE might boast an A18 chip

According to Ice Universe, a leaker known for accurate Apple product insights, the upcoming fourth generation iPhone SE could feature a series of notable upgrades, including a design similar to the iPhone 14, Face ID, and USB-C connectivity. Slated for release next year, this model is expected to include a significant enhancement: the A18 chip. This chip, which is also set to power the entire iPhone 16 series, could come with either 6GB or 8GB of RAM. Historically, Apple has used the same family of chips across its Pro and non-Pro models, though with variations in CPU and GPU cores. However, starting with the iPhone 14, Apple began to differentiate the Pro models more distinctly by equipping them with superior performance chips exclusively.

This year, Apple introduced the A17 Pro chip, exclusive to the iPhone 15 Pro and Pro Max, bringing new AI capabilities with iOS 18. This development likely explains why all models of the upcoming iPhone 16 are expected to be equipped with the A18 chip, ensuring they support the latest features Apple is keen to showcase. Traditionally, the iPhone SE models have been updated with chips from the most recent iPhones, making the possibility of the SE using the A18 chip foreseeable, though Apple could opt for the slightly older A16 Bionic to balance performance with cost.

In related rumors, there’s talk of a new HomePod featuring a touchscreen that might also use the A18 chip, suggesting a broader strategy to update devices like the entry-level iPad and iPad mini with the latest technology. While older devices won’t receive Apple Intelligence, the new generation of iPhones and iPads will likely all come with these advanced AI features.

Apple Intelligence compatible devices

Apple has officially listed the devices that will support its latest software enhancements.

The compatibility list includes a range of products equipped with the company’s advanced chips:

• iPhone 15 Pro Max: A17 Pro
• iPhone 15 Pro: A17 Pro
• iPad Pro: M1 and later
• iPad Air: M1 and later
• MacBook Air: M1 and later
• MacBook Pro: M1 and later
• iMac: M1 and later
• Mac mini: M1 and later
• Mac Studio: M1 Max and later
• Mac Pro: M2 Ultra

While the excitement around these updates is understandable, you might consider waiting before making a significant investment in any of these latest devices. This approach allows you to see how the new features perform in real-world scenarios and assess whether the upgrades align with your needs.

Apple Intelligence features

The new Apple Intelligence features are expected to roll out this fall with iOS 18, iPadOS 18, and macOS Sequoia. These new features aim to elevate the functionality of devices, making them more powerful personal assistants. However, it’s important to note that these features will only be available on the company’s most recent devices equipped with M1 or M2 chips, and the latest iPhone models.

One of the standout upgrades is to Apple’s voice assistant, Siri, which will become more integrated with the user’s device and internet data. This integration allows Siri to handle more complex queries by accessing information directly from apps and online sources. For example, Siri will be able to track real-time data such as flight statuses from emails or schedule messages via Mail, enhancing its utility as a personal assistant.

Is Apple Intelligence safe or not?

Apple has integrated OpenAI’s ChatGPT into its ecosystem. This feature will be optional but can be enabled across various applications including Siri, Mail, and Pages. It’s designed to assist with generating creative content, answering questions, and helping with writing tasks, thereby streamlining the user workflow on Apple devices. Another innovative feature is the system-wide Writing Tools that will help users edit, proofread, and adjust the tone of their text. Whether you need to make your writing more professional or friendly, these tools promise to enhance written communication across apps.

The introduction of the Image Playground and Genmoji are exciting developments for creative users. The Image Playground allows users to generate images based on textual descriptions, available both as a standalone app and integrated into other Apple apps. Additionally, Genmoji offers personalized emoji creation, adding a fun, customized element to messaging. A new feature in the Notes and Phone apps will provide the ability to record, transcribe, and summarize calls, marking Apple’s first venture into built-in call recording. This feature is designed with privacy in mind, as all participants are notified when recording begins.

Featured image credit: Christian Allard/Unpslash

Did you get the Apple Mercenary Spyware attack alert? Apple has issued a new alert in 98 countries about “mercenary spyware” attacks. Unlike state-sponsored spyware, this commercially developed software targets individuals and organizations. According to Apple, you can be the next target, and you should take it seriously!

Here’s what you need to know about mercenary spyware, Apple’s warnings, and how to protect yourself if you receive an alert.

What is the Mercenary spyware meaning?

Mercenary spyware refers to malicious software developed by private companies and sold to governments, corporations, or other entities for the purpose of conducting surveillance. Unlike state-sponsored spyware, which is typically developed and deployed by government agencies, mercenary spyware is commercially available and often used in targeted attacks against specific individuals.

Since 2021, Apple has proactively notified users about such threats, reaching over 150 countries. These notifications aim to protect user privacy and security, though recent alerts lack specific details about attackers or affected countries.

Apple now refers to these incidents as “mercenary spyware attacks” instead of “state-sponsored” attacks, and here is the latest warning.

Apple Mercenary Spyware attack alert explained

The notifications sent by Apple are direct and explicit. The message typically reads:

“Apple detected that you are being targeted by a mercenary spyware attack that is trying to remotely compromise the iPhone associated with your Apple ID -xxx-.”

This message indicates that the user’s iPhone is under threat from spyware designed to remotely infiltrate their device. Apple’s warnings also emphasize the targeted nature of these attacks, suggesting that individuals might be at risk because of their personal or professional activities.

Apple stresses the significance of these warnings by stating:

“This attack is likely targeting you specifically because of who you are or what you do. Although it’s never possible to achieve absolute certainty when detecting such attacks, Apple has high confidence in this warning — please take it seriously.”

This indicates that Apple’s threat detection mechanisms are highly reliable, though not infallible, and that users should take immediate action upon receiving such notifications.

Apple is cautious about the information it shares regarding its detection methods. The company avoids divulging specific details that could potentially aid attackers in refining their techniques to evade detection in the future.

Apple relies solely on its internal threat-intelligence resources and investigations to detect these attacks.

How to respond to Apple Mercenary Spyware attack alert

If you receive a spyware threat notification from Apple, here are steps you should take:

• Verify the alert: Ensure that the notification is genuine. Apple’s notifications will typically come through official channels and will not ask for personal information or payment.
• Update your software: Make sure your iPhone’s operating system is up to date. Apple frequently releases security patches to protect against known vulnerabilities.
• Enable two-factor authentication: Enhance your security by enabling two-factor authentication for your Apple ID.
• Review device activity: Check for any unusual activity or unauthorized access on your device and Apple ID.
• Contact Apple Support: If you have concerns or need further assistance, reach out to Apple Support for guidance.

For iPhone users, the Apple Mercenary Spyware attack alert serve as a critical reminder to stay vigilant and take necessary precautions to protect their personal information.

Featured image credit: Eray Eliaçık/Bing

Dylan Field, CEO of Figma, has announced that the company will temporarily disable its AI design feature following allegations that it was copying designs from Apple’s Weather app.

Figma disables its AI design feature temporarily

This issue was initially identified by Andy Allen, the founder of NotBoring Software, which offers a variety of apps including a customizable Weather app. Through testing Figma’s tool, Allen discovered that it consistently replicated Apple’s Weather app when used for design assistance.

Allen accused Figma of extensively training its tool on existing apps on X.

(1) As we shared at Config last week – as well as on our blog, our website, and many other touchpoints – the Make Design feature is not trained on Figma content, community files or app designs. In other words, the accusations around data training in this tweet are false. https://t.co/jlfmroPPhm

— Dylan Field (@zoink) July 2, 2024

In the following section, you can clearly observe the similarities and differences:

Field announced a temporary suspension of the AI design feature following concerns that it was mimicking Apple’s Weather app designs. Andy Allen, the founder of NotBoring Software, which creates various apps including a customizable Weather app, discovered this issue. Through testing, Allen found that Figma’s tool often replicated Apple’s Weather app when used to aid in design. Allen publicly accused Figma on X of heavily training its AI on existing apps, an accusation that Field has since denied.

The AI design feature, integrated within Figma’s software, enables users to create UI layouts and components from text descriptions. Figma introduced this tool by explaining that developers could quickly draft their ideas and explore different design directions more efficiently. Launched at Figma’s recent Config conference, the company clarified that the tool was not trained on Figma’s own content, community files, or app designs. Field reiterated this point in his response on X, stating, “The accusations around data training in this tweet are false.”

Collov AI Design stands by both the architect and the homeowner

However, in its rush to introduce new AI capabilities and stay competitive, Figma seems to have overlooked critical quality assurance processes. This has led to concerns among designers, some of whom fear that such AI design features could potentially displace jobs by making digital design widely accessible. Conversely, others believe that AI could alleviate repetitive tasks, allowing designers to focus on more innovative and creative aspects of their work.

“Just a heads up to any designers using the new Make Designs feature that you may want to thoroughly check existing apps or modify the results heavily so that you don’t unknowingly land yourself in legal trouble,” Allen stated.

Field clarified that Make Design utilizes pre-existing large language models, integrating them with custom systems specifically designed for these models. He explained that while this combination aims to enhance functionality, it faces a significant limitation. The main issue is the low variability in the models’ output. According to Field, this lack of diversity impacts the overall effectiveness of their approach.

(4) I have asked our team to temporarily disable the Make Design feature until we are confident we can stand behind its output. The feature will be disabled when our US based team wakes up in a few hours, and we will re-enable it when we have completed a full QA pass on the…

— Dylan Field (@zoink) July 2, 2024

“Within hours of seeing [Allen’s] tweet, we identified the issue, which was related to the underlying design systems that were created. Ultimately it is my fault for not insisting on a better QA process for this work and pushing our team hard to hit a deadline for Config,” Field said.

While Apple has not yet commented, Figma referred to Field’s tweets as their official statement on the matter. In response to the issue, Field announced that Figma will temporarily disable the Make Design feature until a full quality assurance review is completed.

Firstly, the use of off-the-shelf large language models combined with custom systems in Figma’s tool highlights the complexity and potential unpredictability of AI in creative processes. Dylan Field’s admission that the system’s variability was too low points to a significant oversight in the quality assurance process. This is a crucial lesson for any company integrating AI into their products: thorough testing and verification must be prioritized to avoid such missteps.

Moreover, this situation brings into question the ethical implications of AI training on existing designs. While Field denies that Figma’s AI was trained on specific app designs, the results suggest otherwise, leading to a perception problem that can damage trust in the company. This incident should serve as a wake-up call to the tech industry about the importance of transparency and ethical standards in AI development.

Featured image credit: Zac Wolff/Unsplash

Is Apple Intelligence safe or not? Opinions vary widely among different authorities and stakeholders.

Apple is working hard to balance innovation with privacy as it gets ready to introduce several new artificial intelligence (AI) programs. The company is enhancing its AI features with updates and a partnership to bring OpenAI’s ChatGPT to Apple devices. Also, there are rumors about a Google Gemini integration that will happen in Q4. At the same time, Apple is emphasizing new systems designed to keep users’ data private and secure.

“We’re excited to partner with Apple to bring ChatGPT to their users in a new way. Apple shares our commitment to safety and innovation, and this partnership aligns with OpenAI’s mission to make advanced AI accessible to everyone. Together with Apple, we’re making it easier for people to benefit from what AI can offer,” stated Sam Altman, the CEO of OpenAI.

Is Apple Intelligence safe: The Cupertino firm looks confident

Known for prioritizing user privacy and safety, Apple is striving to maintain its reputation while participating in the competitive AI field. It is setting guidelines that differ from the usual ChatGPT practices and developing a new cloud system to handle some AI requests. However, the plan to integrate ChatGPT directly into devices with an upcoming operating system update could potentially alter this balance for Apple.

Apple has announced that users will soon be able to access ChatGPT through their devices without needing to create a separate account. This popular OpenAI chatbot will be available for free via Apple’s voice assistant Siri, which is set to receive an update, or through writing tools on their devices.

To ensure user safety, Apple has also introduced new privacy measures that impose stricter standards for ChatGPT integration compared to OpenAI’s typical privacy policies. These updates are part of Apple’s effort to maintain its reputation for prioritizing user privacy and security.

In addition to these privacy updates, Apple unveiled Private Cloud Compute, a new cloud intelligence system designed for private AI processing. This system extends the “industry-leading security and privacy” from Apple devices to the cloud. Importantly, the personal user data sent to this system remains accessible only to the user, with no access granted to Apple or any other parties.

Apple has ensured that OpenAI cannot link users’ identities to their requests by obfuscating IP addresses, according to an Apple spokesperson.

“Privacy protections are built in for users who access ChatGPT — their IP addresses are obscured, and OpenAI won’t store requests. ChatGPT’s data-use policies apply for users who choose to connect their account.”

-Apple

Apple Intelligence is not safe according to Elon Musk

Elon Musk, owner of Tesla and X, and a known critic of OpenAI has raised significant concerns over Apple’s new integration of ChatGPT. After Apple’s announcement last week, Musk threatened to ban Apple devices from his companies, stating: “That is an unacceptable security violation.”

Previously, in March, Musk filed a lawsuit against OpenAI, alleging that the company had deviated from its original mission to develop AI for the benefit of humanity. Although he later dropped the lawsuit, his concerns about OpenAI’s practices have persisted.

Apple Intelligence is safe according to Mira Murati

In response to privacy concerns, Apple has outlined new rules for the ChatGPT integration, differing from OpenAI’s typical policies. Notably, requests made to ChatGPT through Apple devices will not be stored by OpenAI.

During Fortune’s MPW dinner on Tuesday evening, Mira Murati, the Chief Technology Officer of OpenAI, responded to Elon Musk’s allegations. Addressing the audience, she said, “That’s his opinion. Obviously, I don’t think so. We care deeply about the privacy of our users and the safety of our products.”

Apple Intelligence is not safe according to EU

The US company revealed that iPhone users in the EU will not have access to new features such as Apple Intelligence, enhancements to the SharePlay screen-sharing function, and iPhone Mirroring. These features, expected to be released later this year, will be withheld in the EU because of the new Digital Markets Act (DMA), which has introduced more stringent regulatory requirements.

One of the main issues is the DMA’s requirement for interoperability, which Apple claims conflicts with its commitment to privacy and security. Interoperability mandates that essential functions like texting, calling, voice messaging, and sharing images and videos must work seamlessly across different operators and competing devices.

Final verdict

Craig Federighi, Apple’s Senior Vice President of Software Engineering, has highlighted that Apple’s Private Cloud Compute extends the iPhone’s industry-leading security to the cloud, ensuring user data is used only to fulfill requests and never stored or accessible by anyone, including Apple. This architecture aims to balance powerful AI capabilities with robust privacy protections, which independent experts can verify for additional transparency​.

Michelle Bachelet, UN High Commissioner for Human Rights, has emphasized the urgent need for a moratorium on AI systems that pose serious risks to human rights until adequate safeguards are in place. She warns that AI technologies, including those used by Apple, must be developed and implemented with a strong regard for privacy and human rights to prevent misuse and discrimination​.

Brookings Institution has discussed the broader implications of AI on privacy, noting that AI magnifies the ability to use personal information in ways that can intrude on privacy interests. The institution calls for comprehensive privacy legislation to protect against the adverse effects of AI, emphasizing the need for greater transparency and control over personal data used in AI systems​.

At the end of the day, we are active participants in the technological world, navigating through various advancements and innovations. While we can never be entirely sure what is truly safe, it is always wise to remain vigilant and cautious about our personal data. The question of whether Apple Intelligence is safe or not ultimately depends on individual perspectives and comfort levels. Therefore, it is crucial for each person to stay informed, understand the privacy measures in place, and make their own decision regarding the use of such technologies. The responsibility lies with you to decide what feels safe and appropriate for your personal data security.

Featured image credit: Apple

First hints about iOS 19 have surfaced online. In a recent announcement at the Worldwide Developers Conference (WWDC), Apple unveiled iOS 18, highlighting exciting new home screen features, the innovative Apple Intelligence, and much more. However, the tech giant is already looking ahead. According to Bloomberg, Apple has started developing on its next round of operating systems, including iOS 19, macOS 16, watchOS 12, and visionOS 3, slated for release next year.

iOS 19 will be launched in 2025

In his latest Power On newsletter, Bloomberg’s Mark Gurman reports that Apple has “formally begun work on 2025’s major operating systems.” While this might seem early, Gurman explains that this timeline is standard for Apple’s software development processes, ensuring ample time for innovation and rigorous testing.

The upcoming operating systems have been given internal code names: iOS 19 is known as “Luck,” macOS 16 as “Cheer,” watchOS 12 as “Nepali,” and visionOS 3 as “Discovery.” Although specific features and changes remain under wraps, the early start indicates Apple’s commitment to continuous improvement and staying ahead in the competitive tech landscape.

iOS 19, under the codename “Luck,” is anticipated to build upon the robust foundation laid by its predecessors, potentially integrating even more advanced functionalities and seamless user experiences. macOS 16, or “Cheer,” is expected to enhance the capabilities of Apple’s desktops and laptops, while watchOS 12, referred to as “Nepali,” will likely introduce new health and fitness features for the Apple Watch. Lastly, visionOS 3, dubbed “Discovery,” is poised to further develop Apple’s ventures into augmented reality.

Rumor: iPhones might get their Google treat in Q4

What to expect from iOS 19?

With the release of iOS 18 on the horizon, Apple is already looking ahead to iOS 19, which is expected to launch in 2025. While specific details about iOS 19 are still under wraps, several anticipated features and enhancements are beginning to surface, thanks to recent reports and Apple’s current trajectory in artificial intelligence and system integration.

• Enhanced Apple Intelligence integration: Apple Intelligence, which debuts in iOS 18, is expected to be significantly expanded in iOS 19. This advanced AI system already includes powerful writing tools, improved Siri capabilities, and innovative photo and video management features. Users can anticipate even deeper integration and more refined AI-driven functionalities across the entire operating system, making devices smarter and more intuitive to use​.
• Focus on privacy and security: Continuing its commitment to user privacy, iOS 19 is likely to introduce more sophisticated privacy controls and security features. Building on the redesigned privacy settings in iOS 18, which allow users to manage contact sharing and Bluetooth privacy more effectively, iOS 19 might offer even greater control over personal data and app permissions.
• New user interface and customization options: Apple’s focus on customization seen in iOS 18, such as personalized home screens and enhanced app icons, will likely be expanded in iOS 19. Users can expect more options for personalizing their devices, possibly including new themes, widgets, and layout configurations to make their iPhones uniquely theirs​.

• Augmented reality and Vision Pro features: With visionOS 3 set to accompany iOS 19, Apple is poised to enhance its augmented reality (AR) capabilities. The integration of AR features is expected to become more seamless, providing users with immersive experiences in gaming, productivity, and beyond. Vision Pro, Apple’s advanced AR headset, will likely see new applications and tighter integration with iOS devices​.
• Continued AI advancements in apps: Apple’s native apps, such as Photos, Messages, and Maps, will probably receive further AI enhancements. For instance, the AI-driven search capabilities and clean-up tools in Photos introduced in iOS 18 are likely to be refined, making it even easier for users to manage and edit their media​.

As always, Apple’s early development signals a forward-thinking approach, promising significant advancements across its ecosystem. Tech enthusiasts and Apple users alike will be keenly watching for updates as the next year’s launch date approaches.

Featured image credit: Maksym Mazur/Unsplash

Apple Batterygate settlement is a significant chapter in the history of consumer electronics. This controversy began in 2017 when Apple was accused of deliberately slowing down older iPhone models without informing users. This issue arose due to the aging batteries in these devices, which were unable to meet the high processing demands, causing unexpected shutdowns.

Instead of addressing the battery problem transparently, Apple released iOS updates that secretly throttled the performance of older iPhones. This move sparked widespread outrage and led to multiple lawsuits and hefty fines for the tech giant.

A flashback to Apple Batterygate settlement

The Batterygate scandal can be traced back to 2016 when iPhone users started experiencing unexplained shutdowns of their devices. These shutdowns were a direct result of aging batteries that could not cope with the power requirements of the phones. However, instead of alerting customers about the real issue, Apple opted for a covert solution. In January 2017, Apple rolled out iOS updates that reduced the performance of older iPhone models. The goal was to prevent shutdowns by lowering the power demands on the batteries, but this was done without the users’ consent or knowledge.

The backlash was swift and severe. Consumers felt deceived, as they were not informed that a simple battery replacement could have restored their phones to optimal performance. The secret throttling of iPhones led to a series of lawsuits and regulatory fines.

In 2018, Italian regulators fined Apple $11.4 million, and later that year, 34 US states imposed a $113 million penalty on the company. The scandal also resulted in a consumer litigation settlement ranging from $310 to $500 million. Despite this Apple Batterygate settlement, the controversy continued to haunt Apple, leading to further legal challenges in other countries, including a $27 million fine in France and a pending UK claim worth up to £853 million ($1.03 billion).

The legal consequences

One of the significant legal outcomes of the Batterygate scandal is the In re Apple Inc. Stockholder Derivative Litigation. Filed in 2019, this case sought compensation for the impact of the scandal on Apple’s stock. The lawsuit alleged that Apple’s handling of the battery issues and subsequent throttling of device performance without user consent caused financial harm to investors.

As a result, Apple is now preparing to settle this Apple Batterygate settlement for $6 million, pending approval from Judge Yvonne Gonzalez Rogers. This settlement, although relatively small compared to Apple’s revenue, is a step towards resolving the long-standing legal disputes arising from Batterygate.

Another legal case related to Batterygate is Tabak, et al. v. Apple Inc., concerning an alleged audio chip defect in iPhone 7 and 7 Plus models. This lawsuit claims that a defect in the audio chip, caused by soldering issues, resulted in intermittent sound problems. Apple has denied these allegations but has agreed to a $35 million Apple Batterygate settlement to resolve the claim, awaiting approval from Judge Jon Tigar. If approved, affected users could receive compensation ranging from $50 to $349, depending on their circumstances.

Apple’s response and future commitments

In the wake of the Batterygate scandal, Apple has made several commitments to improve transparency and repairability of its products. As part of the settlement, Apple is now required to notify customers clearly and conspicuously whenever it makes changes to iOS Performance Management. This move aims to restore consumer trust by ensuring that users are fully informed about any performance-related updates to their devices.

Additionally, Apple has taken steps to support the Right to Repair movement. Recently, Apple made its software repair tool, Apple Diagnostics for Self Service Repair, available in 32 European countries. This tool allows users to diagnose and repair their devices independently, promoting longer product lifespans.

Apple has also released a paper titled “Longevity By Design,” which outlines further commitments to repairability and third-party product compatibility. For example, the True Tone white balance feature, previously available only for Apple-authorized screens, will soon be compatible with third-party parts.

Apple’s enhanced transparency efforts also include enabling battery health metrics for third-party batteries. While this comes with a notification warning users that Apple cannot verify the information presented, it is a step towards greater openness about the state of device components. These changes reflect Apple’s ongoing efforts to address the criticisms that arose from the Batterygate scandal and to rebuild its reputation among consumers and regulators.

Moving forward

The Apple Batterygate settlement represents a crucial moment in the tech industry, highlighting the importance of transparency and consumer trust. While the financial impact on Apple from the settlements may seem minor compared to its vast revenue, the scandal has prompted significant changes in how the company communicates with its customers and handles product repairs. By committing to clearer notifications and supporting the Right to Repair movement, Apple is taking steps to prevent similar controversies in the future.

As the tech giant navigates this Apple Batterygate settlement and implements new policies, the lessons learned from Batterygate will likely influence its approach to product updates and customer relations. The focus on transparency and repairability marks a shift in Apple’s strategy, one that could have lasting implications for the company and its users.

Featured image credit: Pepi Stojanovski/Unsplash

Apple is the first company charged with violating the European Union’s Digital Markets Act (DMA) rules. This landmark event is a significant development in the ongoing efforts to regulate digital markets and ensure fair competition within the EU. The DMA, which came into force in March 2023, aims to curb the market dominance of big tech companies, ensuring that smaller businesses have the opportunity to compete fairly. Apple’s alleged violations of these rules highlight the ongoing challenges in achieving these goals.

Executive Vice-President of the European Commission EU Fit for Digital Age and Commissioner for Competition Margrethe Vestager has shared the news with the following words on X:

Today we open a new case + we adopt preliminary findings against @Apple under the DMA.

👉We are concerned Apple's new business model makes it too hard for app developers to operate as alternative marketplaces & reach their end users on iOS.

More🗞️: https://t.co/nYm5fW61jp

— Margrethe Vestager (@vestager) June 24, 2024

What did the Digital Markets Act defend?

The DMA was introduced by the European Commission as a regulatory framework to address the imbalance of power between large digital “gatekeepers” and smaller market participants. These gatekeepers, defined by the EU as companies with a significant impact on the internal market, providing a core platform service, and having an entrenched and durable position, are subject to specific obligations under the DMA. These obligations include ensuring that smaller companies can operate and compete on fair terms without being subject to unfair practices by the gatekeepers.

New App Store rules from Apple, same old concerns for developers

Apple, one of the most influential tech companies globally, was designated as a gatekeeper due to its significant market presence and control over its App Store. The App Store is a critical platform for app developers, providing them with access to millions of potential customers. However, the rules governing the App Store have been under scrutiny, with allegations that they hinder fair competition and limit the ability of developers to reach consumers through alternative channels.

Apple’s alleged DMA violations

The European Commission’s preliminary findings indicate that Apple’s App Store rules are in breach of the DMA. Specifically, the Commission has raised concerns about Apple’s “steering” practices. Under the DMA, developers should be able to inform customers of alternative purchasing options outside the App Store, including cheaper options. However, Apple’s current rules restrict developers from providing this information within their apps. This limitation prevents developers from freely communicating with their customers about alternative offers.

Moreover, the Commission’s findings suggest that Apple’s “link-out” process, which allows developers to include a link in their app that redirects customers to a web page for purchasing, is overly restrictive. The conditions imposed by Apple on these link-outs are seen as barriers to effective communication and competition. For instance, developers are prohibited from promoting offers or concluding contracts through their preferred distribution channels, which limits their ability to reach consumers effectively.

The Commission also highlighted that the fees Apple charges developers for purchases made within seven days after a link-out from the app are excessive. These fees go beyond what is considered necessary for Apple’s remuneration, placing an additional financial burden on developers and potentially deterring them from using alternative channels to reach their customers.

New non-compliance investigations

In addition to the preliminary findings on Apple’s steering rules, the European Commission has opened a new non-compliance investigation into Apple’s contractual terms for developers. This investigation focuses on Apple’s “Core Technology Fee” and other new requirements that developers must meet to access certain features enabled by the DMA. The Core Technology Fee, which charges developers €0.50 per installed app, is under scrutiny to determine if it complies with the DMA’s necessity and proportionality requirements.

The investigation will also examine the steps required for users to download and install alternative app stores or apps on iPhones. Apple’s multi-step process and the various information screens displayed to users during this process may create obstacles that hinder the effective implementation of the DMA’s provisions. Additionally, the eligibility requirements that developers must meet to offer alternative app stores or distribute apps directly from the web will be assessed for compliance with the DMA.

These investigations reflect the European Commission’s commitment to enforcing the DMA and ensuring that gatekeepers like Apple adhere to its requirements. The outcome of these investigations could have significant implications for Apple’s business practices and the broader digital market landscape.

Background and implications

The designation of Apple as a gatekeeper and the subsequent investigations are part of a broader effort by the European Commission to regulate digital markets and promote fair competition. Alongside Apple, other major tech companies such as Alphabet, Amazon, Meta, and Microsoft have also been designated as gatekeepers and are subject to the DMA’s obligations. These companies control key digital platforms that serve as gateways for businesses and consumers, making their compliance with the DMA crucial for achieving its objectives.

The potential penalties for non-compliance with the DMA are severe. The European Commission can impose fines of up to 10% of a gatekeeper’s total worldwide turnover, with the possibility of increasing this to 20% for repeated infringements. In cases of systematic non-compliance, the Commission can also mandate additional remedies, such as requiring the sale of parts of the business or banning the gatekeeper from acquiring new services related to the non-compliance.

As the first company charged with violating the DMA, Apple’s case will be closely watched by regulators, industry stakeholders, and other gatekeepers. The outcome of this case could set a precedent for how the DMA is enforced and shape the future of digital market regulation in the EU. It underscores the ongoing efforts to create a fair and competitive digital market, where smaller businesses have the opportunity to thrive without being stifled by the dominance of a few large players.

Featured image credit: Emre Çıtak/Bing Image Generator

Apple and Meta have discussed AI partnership, as the Wall Street Journal (WSJ) reports, marking a potential collaboration between two tech giants in the artificial intelligence arena. This unexpected development comes as Apple seeks to expand its AI capabilities by integrating technologies from various AI companies into its devices.

The whispers of collaboration

The WSJ report suggests that Meta, the parent company of Facebook, has been discussing the possibility of integrating its generative AI model into Apple’s recently unveiled AI system for iPhones. While the details of the potential partnership remain shrouded in secrecy, the mere fact that these two titans are engaging in dialogue signals a significant shift in the AI landscape.

Apple has long been known for its focus on privacy and user experience, and its foray into AI is no exception. The company’s recently announced AI system, Apple Intelligence, aims to enhance various aspects of the iPhone user experience, from Siri to camera features.

However, Apple’s AI strategy goes beyond in-house development. The company has also been actively seeking partnerships with other AI players, including Google, Anthropic, and Perplexity. This multi-faceted approach allows Apple to tap into the diverse expertise and capabilities of different AI models, ultimately benefiting its users.

For AI companies like Meta, Anthropic, and Perplexity, partnering with Apple presents a unique opportunity to reach a massive user base. Apple’s vast distribution network could significantly boost the adoption of their AI products, potentially leading to increased revenue and market share.

A match made in Silicon Valley?

Meta, on the other hand, has been making significant strides in generative AI, a field that focuses on creating content such as images, text, and music. The company’s AI research division, Meta AI, has developed several cutting-edge models, including the recently released Llama 3, which has garnered attention for its impressive performance and open-source nature.

The potential partnership between Apple and Meta could be a match made in Silicon Valley heaven. Apple’s massive user base and global reach would provide Meta with a vast platform to showcase its AI capabilities, while Meta’s expertise in generative AI could help Apple accelerate its AI development and enhance its product offerings.

A delicate balancing act

However, a collaboration between Apple and Meta is not without its challenges. The two companies have a history of clashes, particularly over issues related to privacy and data collection. Apple’s strict privacy policies have often been at odds with Meta’s advertising-driven business model. Moreover, integrating Meta’s AI model into Apple’s ecosystem would require careful consideration of user privacy and security concerns.

Despite the potential hurdles, the prospect of an Apple and Meta AI partnership is an exciting one. It could herald a new era of collaboration in the AI space, where even fierce rivals recognize the benefits of joining forces to push the boundaries of innovation. The implications of such a partnership could be far-reaching, potentially reshaping the way we interact with technology and opening up new possibilities for AI applications in our daily lives.

Featured image credit Laurenz Heymann/Unsplash

Apple’s new feature, Apple Intelligence, launched with iOS 18, iPadOS 18, and macOS Sequoia, brings advanced AI capabilities to your devices. But, to use it, you need the latest iPhone 15 Pro, iPhone 15 Pro Max, or Macs and iPads with M1 or later chips.

What makes Apple Intelligence special?

Apple Intelligence uses powerful AI models that require a lot of computing power to run. John Giannandrea, Apple’s AI head, explained that running these AI models, known as inference, needs a lot of resources.

This includes high processing power, memory, and a fast Neural Engine to make the feature useful and quick. Here is why:

• Neural Engine: The iPhone 15 Pro models have the A17 Pro chip, which includes a 16-core Neural Engine. This is twice as fast as the A16 chip in the iPhone 15 and iPhone 15 Plus, performing nearly 35 trillion operations per second. This speed is crucial for handling complex AI tasks efficiently.
• Memory and bandwidth: The iPhone 15 Pro models come with at least 8GB of RAM, essential for managing large AI computations and data.
• Processing speed: Older iPhones lack the advanced processing capabilities of the A17 Pro chip, making them too slow to handle Apple Intelligence effectively.

No, it is not about marketing; Apple says so

Some users suspect, and they are quite right to be suspicious, that this hardware requirement is a way to push sales of new iPhones. However, Greg Joswiak, Apple’s marketing chief, assured that this isn’t the case. If it were, they would have restricted the feature to the latest iPads and Macs too.

Craig Federighi, Apple’s software engineering chief, noted that Apple tries to make new features available on older devices when possible. However, the advanced demands of Apple Intelligence require the latest hardware to ensure a smooth and fast user experience.

What about older iPhones?

Even if you have an older iPhone, there’s still a lot to look forward to with iOS 18. All iPhones running iOS 17 will be compatible with iOS 18 and its new features, just not Apple Intelligence. For example, a new and customizable control center:

If you’re eager to use Apple Intelligence but don’t have an iPhone 15 Pro, you might consider waiting for the iPhone 16 series, which is expected to launch in the fall with iOS 18. These new models will likely support Apple Intelligence.

In summary, Apple Intelligence needs the powerful hardware of the latest devices to work effectively, and the iPhone 15 Pro models below don’t meet the criteria. Here are all the Apple Intelligence compatible devices:

• iPhones
  • iPhone 15 Pro Max (A17 Pro)
  • iPhone 15 Pro (A17 Pro)
• iPads
  • iPad Pro (M1 and later)
  • iPad Air (M1 and later)
• Macbooks
  • MacBook Air (M1 and later)
  • MacBook Pro (M1 and later)
• Mac desktop
  • iMac (M1 and later)
  • Mac mini (M1 and later)
  • Mac Studio (M1 and later)
  • Mac Pro (M2 Ultra)

Featured image credit: Eray Eliaçık/Bing

WWDC 2024 is behind us, and the deal that undoubtedly surprised everyone was Apple and OpenAI shaking hands to bring artificial intelligence to iPhone and other Apple-branded devices. So what were the details of the agreement? Did Apple empty its coffers for this deal? It seems like an unusual deal has been made!

According to recent reports, Apple paid OpenAI nothing in monetary terms for their recent partnership, opting instead for a currency far more valuable by today’s standards: Distribution.

According to Bloomberg’s Mark Gurman, neither company exchanged cash in this deal, focusing instead on what each brings to the table in terms of reach and technology.

NEW: Apple and OpenAI have been silent on the financial terms of their ChatGPT deal. But here are the details: Apple and OpenAI aren’t paying each other and instead there’s money to be made later on revenue sharing deals. More here: https://t.co/MGTdWeJsyG

— Mark Gurman (@markgurman) June 13, 2024

Consumer connection is the most valuable currency

This partnership isn’t about dollars and cents; it’s about connecting with consumers. Apple, with its vast user base spanning iPhones, iPads, and Macs, offers OpenAI an unparalleled platform for expanding the reach of ChatGPT. In return, OpenAI provides Apple with cutting-edge generative AI capabilities, boosting its appeal to consumers and investors alike.

This exchange of value is evident in the stock market’s reaction. When Apple mentioned ChatGPT at its Worldwide Developers Conference (WWDC) together with the introduction of Apple Intelligence, Apple’s stock prices saw a notable increase. This suggests that investors see the potential of this partnership, recognizing the value of combining Apple’s hardware with OpenAI’s AI prowess.

The move benefits both parties

While Apple isn’t paying OpenAI directly, it’s not a one-sided deal. Apple benefits by gaining access to OpenAI’s advanced AI technology, which it can leverage to enhance its products and services. This strategic move could help Apple maintain its competitive edge in the market and attract new customers.

Furthermore, by partnering with OpenAI, Apple is positioning itself at the forefront of the AI revolution. This could help the company attract top AI talent and solidify its reputation as a leader in innovation.

The price of progress

The partnership between Apple and OpenAI is complex, with both companies standing to gain from the collaboration. While Apple may not be paying OpenAI directly, it’s important to consider the indirect costs involved.

For OpenAI, the partnership comes with increased expenses. As more people use ChatGPT through Apple devices, OpenAI’s computing costs will rise. This is because OpenAI relies on Microsoft’s Azure cloud servers to host ChatGPT, and usage fees apply.

On the other hand, Apple benefits from OpenAI’s technology without incurring these direct costs. This gives Apple a potential advantage in the long run, as it can leverage OpenAI’s AI capabilities without the financial burden of developing and maintaining the technology itself.

This partnership also underscores the importance of data in the AI domain. Apple’s vast user base provides OpenAI with a treasure trove of data, which is essential for training and refining AI models. This highlights the growing significance of data as a valuable asset in the tech industry.

Featured image credit: Solen Feyissa/Unsplash

Which official iOS 18 wallpaper will be your favorite?

Update

Does iOS 18 have new wallpapers?

iOS 18 is out now, and there are pretty wallpapers to choose from, you can get them from this post and have some new ideas by checking below AI-generated ones.

The introduction of iOS 18 offers more customization options for iPhone users, especially for Home Screen personalization. However, one of the most straightforward features—changing wallpapers—has become more complex. In earlier versions, users could easily switch wallpapers by long-pressing the Home Screen, but iOS 18 has altered that process, adding extra steps like navigating through Focus Modes and additional customization options.

While there are still simple methods to change wallpapers through the Lock Screen or Settings, the overwhelming amount of choices, such as widgets, filters, and effects, can make the process feel cumbersome. Despite these new features enhancing customization, many users feel overwhelmed by the abundance of options, leading to frustration. Ultimately, it highlights the balance between customization freedom and user-friendly design, which Apple may need to refine further.

How does dynamic wallpaper work on iOS 18?

In iOS 18, Apple introduced four two-toned default wallpapers in yellow, pink, azure, and purple. However, in the latest beta, a fifth option called “dynamic” has been added. This dynamic wallpaper automatically adjusts its hues throughout the day, creating a subtle shift in color that mirrors the time of day. As morning turns to afternoon and evening, the wallpaper gradually transitions its tones, offering a more immersive and visually responsive experience. This feature enhances personalization, giving users an ever-changing backdrop that adapts to their daily rhythm.

Following the unveiling of iOS 18 and iPadOS 18 at WWDC 2024 on Monday, Apple has rolled out the first beta version for developers. This allows them to test the new features and update their apps before the official release this fall. Alongside these new features, iOS 18 and iPadOS 18 also introduce new wallpapers, available for immediate download.

The default iOS 18 wallpaper draws some inspiration from the Siri logo and is offered in several colors: blue, pink, purple, and yellow. These wallpapers come in both light and dark mode versions. For the iPad, the wallpaper colors include blue, green, indigo, and purple.

If you don’t want to wait until September to experience iOS 18, you can download the new wallpapers right now.

And these are some of the previously leaked so-called iOS 18 wallpapers:

But you don’t have to use the default iOS 18 wallpapers.

You can use almost any AI image generator to create unique ones. For example you can choose to use Midjourney. If you don’t know how to use Midjourney on Discord, check out our special guide first and then get going.

We have guides regarding necessary Midjourney settings and prompts for basically everything.

Look at my unique iOS 18 wallpapers!

• Bold, colorful shapes and lines forming an eye-catching and modern artistic design:

• A breathtaking view of countless stars twinkling against a deep, dark blue sky:

• Vibrant city lights reflecting off wet streets, creating a dynamic and colorful atmosphere:

A tranquil scene with orange skies, majestic mountains, and a peaceful lake:

A serene, tree-lined path with sunlight filtering through the leaves, inviting exploration:

• Intricate mandala designs with vibrant color schemes, infusing spaces with spiritual and artistic energy:

You also have the ability to generate abstract iOS 18 wallpapers. Just use –s command to copy the original style and enter your prompt. Check this out: best Midjourney settings for consistent output

Midjourney prompt commands and parameters that you need to know

For instance, we used one of the original iOS 18 wallpapers to create the following one.

• Abstract red, blue and white color flows:

• Soft watercolor landscapes in muted shades, ideal for creating a serene and peaceful environment:

• Soft, pastel hues blending into smooth gradients, creating a dreamy and calming minimalist look:

• Classic damask patterns in monochrome, offering timeless elegance and sophistication:

• Rich floral designs with intricate detailing, evoking a sense of nature and luxury:

Yes, we created unique iOS 18 wallpapers using Midjourney, showcasing the versatility and artistic potential of AI-powered design tools. Midjourney allowed us to craft wallpapers that are not only visually stunning but also tailored to fit perfectly with the new aesthetic and functional enhancements of iOS 18. The wallpapers were designed with the same aspect ratio that Apple uses for their devices, ensuring a seamless fit and a professional look.

However, you don’t need to limit yourself to just Midjourney. With the right aspect ratio, you can use any AI design tool to create your own custom iOS 18 wallpaper. These tools, ranging from popular platforms like DALL-E, Canva, and Adobe’s suite of AI-powered design applications, can provide you with the creative freedom to design wallpapers that reflect your personal style and preferences.

Best iOS 18 wallpaper ideas

Here are some of the best wallpaper ideas that align beautifully with the iOS 18 aesthetic:

1. Minimalist geometric patterns:

Embrace simplicity with clean, geometric designs. These wallpapers use shapes like triangles, circles, and squares in a balanced color palette, creating a modern and uncluttered look.

• Prompt idea: “Abstract geometric shapes in muted tones, forming a sleek and modern design.”

2. Nature-inspired scenes:

Bring the beauty of the outdoors to your screen with wallpapers featuring serene landscapes, lush forests, and tranquil beaches. These scenes can provide a calming backdrop for your daily activities.

• Prompt idea: “Misty mountain landscape at dawn with soft sunlight illuminating the peaks.”

3. Abstract art:

Explore the world of abstract art with wallpapers that feature bold colors, fluid lines, and dynamic compositions. These designs add a touch of creativity and vibrancy to your device.

• Prompt idea: “Swirling colors and bold lines creating an energetic and dynamic abstract design.“

4. Urban nightscapes

Capture the energy and excitement of the city at night with wallpapers featuring twinkling lights, towering skyscrapers, and bustling streets. Perfect for those who love the urban vibe.

• Prompt idea: “Vibrant city skyline at night with neon lights reflecting off wet streets.“

5. Cosmic wonders:

Dive into the mysteries of the universe with wallpapers that showcase stunning images of galaxies, stars, and nebulae. These celestial scenes can spark your imagination and sense of wonder.

• Prompt Idea: “Dazzling galaxy with swirling stars and vibrant nebulae in deep space.“

Featured image credit: Kerem Gülen/Midjourney

Everyone, including me, is excited about the upcoming iPhone 16 AI features and Apple Intelligence. However, Apple analyst Ming-Chi Kuo has pointed out a major concern: RAM usage.

The iPhone 16’s 8GB of memory might not fully support its advanced AI capabilities. Remember how Microsoft’s artificial intelligence features like Recall require an NPU and Copilot+ PC to work? The concern is similar here. While Apple devices have done well with less RAM, the demands of AI tools might lead to less impressive results and bottlenecks.

Are the iPhone 16 AI features, which will come with iOS 18 and Apple Intelligence, that advanced?

The AI features expected to debut with the iPhone 16, alongside iOS 18 and Apple Intelligence, are indeed anticipated to be advanced.

Key highlights of iOS 18’s AI features include a revamped Siri with improved conversational abilities and a new visual animation, as well as integration with ChatGPT for enhanced assistance, although Elon Musk says he will ban it. Additionally, iOS 18 will introduce Genmoji, AI-generated emojis based on user descriptions, and contextual smart replies for messaging.

Other notable features include AI-assisted summarization in Safari for quicker access to important content, smarter notification recaps to prioritize essential alerts, and advanced photo editing tools leveraging generative AI.

These are just a few of the features coming with the iPhone 16. So, if you have an Apple device that can handle these upgrades, brace yourself for a smarter, more personalized experience—assuming everything goes off without a hitch, of course. But experts warn that there might be some bumps along the way.

Is the iPhone 16 powerful enough to run AI?

The concern highlighted by Apple analyst Ming-Chi Kuo revolves around the potential limitations posed by the amount of onboard memory in the upcoming iPhone 16 range, which is speculated to be 8GB of DRAM (Dynamic Random Access Memory). In the context of AI, particularly large language models (LLMs) which require substantial computational resources to operate efficiently, memory plays a crucial role. Here is a deeper dive to the issue:

• On-device LLMs and memory constraints: Large language models (LLMs) are sophisticated AI models designed to understand and generate human-like text. These models require significant memory resources to store their parameters and process input data efficiently. When LLMs operate on-device, meaning they run directly on the user’s device rather than in the cloud, they rely on the device’s onboard memory for storage and processing. In the case of the iPhone 16, which is rumored to have 8GB of DRAM, there might be limitations on the size and complexity of LLMs that can be effectively deployed.

• Market expectations and performance: Kuo suggests that the memory constraints of the iPhone 16 may limit the capabilities of on-device LLMs to exceed market expectations. This implies that users anticipating groundbreaking AI capabilities from Apple’s new hardware might need to temper their expectations. Despite Apple’s history of delivering impressive performance with relatively modest amounts of RAM, the demanding nature of AI applications could challenge this trend.
• Impact on AI development: The limited memory of the iPhone 16 could potentially hinder the development and optimization of on-device AI models. AI model training and optimization often require substantial computational resources and memory capacity, especially for large-scale models. If the available memory on the iPhone 16 is insufficient for robust AI development, it could slow down progress in this area and limit the scope of AI features that Apple can offer to users.
• User experience and performance: In practical terms, memory constraints could affect the performance and responsiveness of AI-powered features and applications on the iPhone 16. If LLMs cannot fully utilize available memory, it may lead to slower processing speeds, increased latency, or limitations on the size and complexity of tasks that AI can perform effectively on the device. This could impact user experience and diminish the perceived value of AI-driven features on Apple’s latest hardware.

In wrapping up, the buzz around the iPhone 16 and its AI features is palpable. But Ming-Chi Kuo’s caution about RAM usage reminds us to stay grounded. Just like how some Microsoft AI features need specific hardware to work smoothly, there could be similar challenges with the iPhone 16’s memory.

Despite this, iOS 18’s AI features, bundled with Apple Intelligence, sound promising. Siri’s getting better at chatting, and there are cool new things like Genmoji and smarter notifications.

Yet, there’s a big question mark: Can iPhones handle all these iOS 18 AI features? Kuo’s warning about memory constraints is worth considering. Without enough memory, the AI features might not work as well as we hope.

So, while we’re excited about what’s coming, let’s remember that every innovation comes with its own set of challenges. We’ll just have to wait and see if the iPhone 16 can overcome them and deliver the AI experience we’re all hoping for.

Featured image credit: Eray Eliaçık/Bing 

Imagine having a personal math wizard right at your fingertips, ready to solve any problem you throw its way. Well, with Apple Math Notes in iPadOS 18, that’s exactly what you get. Powered by Apple Intelligence, this revolutionary feature takes the hassle out of math, making it easier and more intuitive than ever before.

WWDC 2024: A closer look at Apple Math Notes in iPadOS 18

Apple Math Notes is a groundbreaking feature introduced in iPadOS 18, designed to revolutionize the way users engage with mathematical concepts on their iPads.

It integrates seamlessly with the native Calculator app, offering a comprehensive suite of tools for both basic arithmetic and advanced mathematical computations.

Here is what Apple Math Notes can do:

• Write or type equations: You can now write out your math problems using the Apple Pencil or just type them like usual. No need to hunt for symbols or buttons.

• Get instant answers: As soon as you finish writing or typing your equation, Math Notes gives you the answer right away. It’s like having a super-fast calculator right at your fingertips.
• Play with variables: You can also play around with numbers by assigning them to letters or symbols. This is great for learning or experimenting with different scenarios.
• Graphing made easy: Want to see your math problem visually? Just tap a button, and Math Notes will draw a graph for you. It’s perfect for understanding how equations work.

All your math notes are neatly organized in the Notes app, so you can keep track of everything in one place.

11 new iOS 18 features you need to know

How to use Apple Math Notes

Using Apple Math Notes is simple and straightforward. Here’s a step-by-step guide to get you started:

• Open the Calculator app on your iPad.
• Use your Apple Pencil or keyboard to write or type the mathematical expression you want to solve. Alternatively, you can use the buttons on the Calculator interface.

• As you write or type, Apple Math Notes will recognize the equations and instantly provide solutions. You’ll see the answers appear on the screen as you input the math problems.

If your equation involves variables, you can assign values to them to see how the solutions change. Simply tap on the variables and input the desired values.

To visualize your equations, tap on the appropriate button to generate a graph. Math Notes will plot the graph based on the equation you’ve entered, giving you a visual representation of the mathematical relationship.

All your math notes are automatically saved in the Notes app. You can find them in a dedicated folder, making it easy to organize and access your mathematical calculations.

If you need to revisit or edit your math notes, simply open the Notes app and locate the folder containing your calculations. From there, you can review, edit, or share your work as needed.

Learn how to use Genmoji and generate your own iOS 18 emojis

With these simple steps, you can harness the power of Apple Math Notes to solve math problems quickly and efficiently on your iPad. Whether you’re a student, teacher, or math enthusiast, Apple Math Notes makes it easy to tackle mathematical challenges with confidence and ease.

Featured image credit: Apple

Apple Immersive Video has arrived, ready to redefine your entertainment experience. Available exclusively on the Apple Vision Pro headset, with the release of the VisionOS 2, this groundbreaking format combines 180-degree 3D video, 8K resolution, and Spatial Audio to create an unparalleled sense of presence and immersion.

Just imagine being transported to the heart of the action, surrounded by stunning visuals and soundscapes that blur the lines between reality and the virtual world. That’s what Apple Immersive Video format offers!

What is Apple Immersive Video format?

Apple Immersive Video is a proprietary video format designed to deliver the most immersive viewing experience possible. It combines high-resolution 8K footage with a wide 180-degree field of view, capturing a vast expanse of visual information.

This means you can look around the scene as if you were actually there, exploring every detail and nuance. To further enhance the experience, Apple Immersive Video incorporates Spatial Audio, a cutting-edge audio technology that creates a realistic and dynamic soundscape that moves with you as you turn your head.

How does Apple Immersive Video work?

The magic of Apple Immersive Video lies in its ability to capture and reproduce a wide field of view in 3D. Specialized cameras are used to record the scene from multiple angles, capturing a 180-degree panorama. This footage is then processed and encoded into the Apple Immersive Video format, preserving the depth and spatial information.

When played back on the Apple Vision Pro, the headset’s advanced display technology and tracking sensors work together to render the 3D video in real time, adjusting the perspective based on your head movements. The result is a seamless and immersive viewing experience that makes you feel like you’re part of the action.

How to use Apple Immersive Video

Accessing Apple Immersive Video on the Apple Vision Pro is a breeze.

Simply open the Apple TV app and browse the selection of immersive content. You can choose from a variety of genres, including documentaries, sports, music videos, and more. Once you’ve selected a video, put on your headset and prepare to be transported to a new world of immersive entertainment.

You can control the playback using the Vision Pro’s intuitive interface, adjusting the volume, pausing, and even rewinding to relive your favorite moments.

Apple TV+ is now offering the following immersive shows for Apple Vision Pro:

• Alicia Keys: Rehearsal Room
• Adventure
• Wild Life
• Prehistoric Planet Immersive

How to film an Apple Immersive Video?

Creating Apple Immersive Video content requires specialized equipment and software. Apple has partnered with leading camera manufacturers and software developers to provide the tools needed to capture and produce high-quality immersive videos.

These tools include professional-grade cameras with multiple lenses and sensors, as well as powerful software that can stitch together the footage and apply the necessary processing to create the final Apple Immersive Video file.

While creating immersive video content may require a higher level of technical expertise, the results are truly awe-inspiring, opening up new possibilities for storytelling and entertainment.

Does Apple TV have a monthly fee?

Yes, Apple TV+ does have a monthly fee. It currently costs $9.99 per month after a 7-day free trial. However, there are other options for accessing Apple TV+:

• Free trial: New subscribers can try Apple TV+ for free for 7 days.
• Apple One bundle: Apple TV+ is included in the Apple One bundle, which also includes other Apple services like Apple Music, Apple Arcade, iCloud+, and more.
• Apple device purchase: Apple TV+ is often included free for a limited time with the purchase of a new Apple device.
• Apple Music Student Plan: The Apple Music Student Plan includes a free subscription to Apple TV+.

You can find more information about Apple TV+ pricing and subscription options on the Apple TV+ website.

Featured image credit: Freepik

Apple has introduced exciting new Siri AI features, alongside other improvements, at WWDC 2024. Yes, it is smarter now!

Imagine asking Siri to retrieve specific details from your emails, locate and extract information from photos, or seamlessly maintain the context of a conversation across multiple requests. With the integration of OpenAI’s ChatGPT, Siri can now provide detailed recipe advice or sophisticated responses to complex questions.

New Siri AI features you need to learn

Apple has significantly enhanced Siri with several AI-powered features, improving its functionality, responsiveness, and overall user experience with these new Siri AI features:

Improved speech understanding

• Handling stumbled words: Siri’s AI algorithms have been enhanced to better understand users even when they stumble over their words. This means Siri can now process incomplete or mispronounced commands more accurately, making interactions smoother and reducing the need for repeated commands.
• Contextual awareness: Siri can maintain the context of a conversation. For example, if you ask for the weather in a specific location and then follow up with a request to schedule an event at that location, Siri uses AI to understand the context and link the two requests seamlessly.

11 new iOS 18 features you need to know

Integration with Apple Intelligence

• In-app actions: The AI-driven Apple Intelligence system allows Siri to perform complex actions within apps on your behalf. Examples include:
  • Retrieving information from emails: If you ask Siri to check when your mom’s flight is landing, it can scan your emails for flight details and provide the information.
  • Extracting data from images: Siri can locate a photo of your driver’s license on your device, extract the necessary information, and use it to fill out forms or provide details as needed.
  • On-screen awareness: Siri’s AI can now understand and act on content displayed on your screen. For instance, if someone sends you a new address via message, Siri can recognize this and automatically update the contact card with the new information.

Integration with OpenAI’s ChatGPT

• Expertise on demand: Siri now has the ability to access ChatGPT‘s vast knowledge base, although Elon Musk is mad about it, for more detailed and sophisticated responses. For example, when you ask for recipe advice, Siri can utilize ChatGPT to provide comprehensive instructions and tips.
• User approval for ChatGPT use: Siri will seek user approval before accessing ChatGPT to complete a request.

Apple VisionOS 2 unveiled: Here is why Vision Pro now makes more sense

Enhanced user interaction

• Descriptive requests: AI enables Siri to understand and process descriptive requests. Instead of issuing specific commands, users can describe the app or feature they wish to use, and Siri will fetch the relevant information. For example, saying, “Show me my weekend weather forecast in the weather app” will prompt Siri to open the app and display the requested information.

What’s more?

These AI-driven enhancements make Siri more powerful, intuitive, and capable of performing a broader range of tasks with greater accuracy and efficiency. However, AI is not the only improvement for Siri. In addition to the powerful AI-driven enhancements, Apple has introduced several other improvements, including:

• Glowing multi-colored border: Siri now features a new, eye-catching glowing multi-colored border that appears on the screen when Siri is active. This design update makes it more visually apparent when Siri is listening to and processing your commands.

• Back-to-back requests: Siri now supports back-to-back requests without needing to say “Siri” again. This means users can give a command and follow up with another one immediately after the first command is executed, enhancing the flow of interactions.
• Easy access: Users can now type their questions and requests to Siri by double-tapping the bottom of the screen.

It’s good to know that Siri processes your requests on-device, ensuring that your data stays private and secure. None of your interactions are associated with your Apple ID or shared with advertisers.

While AI enhancements make Siri more powerful and capable, the non-AI improvements also play a crucial role in enhancing the overall user experience.

Plus, a new Siri logo has arrived

There’s a new Siri logo in town, giving the virtual assistant a modern makeover.

This updated logo reflects the advanced abilities and easy-to-use features of the new Siri AI. It’s a fresh look for a smarter Siri experience.

All images are taken from the Apple WWDC 2024 event

Apple has unveiled macOS Sequoia, a significant update designed to enhance the Mac experience.

All new features of macOS Sequoia

This latest version introduces a range of features aimed at improving productivity, connectivity, and overall user experience.

Apple Intelligence

Sequoia leverages context-aware capabilities to provide personalized assistance. This feature allows the system to anticipate user needs and offer relevant suggestions, making interactions more intuitive and efficient.

Personalized Assistance

A brief look at how Sequoia uses context-aware capabilities to enhance user experience.

Continuity features

One of the standout features in macOS Sequoia is seamless iPhone mirroring. This allows users to mirror their iPhone screen directly onto their Mac, facilitating a smoother workflow and easier access to iPhone apps and content.

iPhone mirroring

Explanation of seamless mirroring between iPhone and Mac.

Drag-and-drop

The new drag-and-drop functionality enhances the integration between iPhone and Mac. Users can effortlessly drag files, images, and other content from their iPhone to their Mac, streamlining the process of transferring information between devices.

Productivity enhancements

macOS Sequoia introduces several productivity tools designed to streamline workflows and enhance user efficiency.

Window tiling

The new window tiling feature offers an improved window management system. Users can now organize their workspace more effectively by easily arranging multiple windows side by side.

Presenter preview

Presenter Preview provides insights into how presentations will appear to the audience. This tool allows users to ensure their presentations are polished and professional before sharing.

Background replacement

Background Replacement allows users to customize their video call backgrounds. This feature helps in maintaining a professional appearance or adding a personal touch during virtual meetings.

Safari updates

The Safari browser in macOS Sequoia comes with significant updates to enhance the browsing experience.

Highlights

The new Highlights feature allows users to save and share important information effortlessly. It helps in keeping track of noteworthy content and makes information retrieval quicker.

Redesigned reader

The updated Reader mode offers a more immersive reading experience. It strips away unnecessary clutter from web pages, focusing on the content and improving readability.

New Passwords app

macOS Sequoia includes a new Passwords app designed to enhance security and manage credentials more efficiently.

Secure storage

The Passwords app provides secure storage for credentials, ensuring that users’ sensitive information is safely synchronized across all Apple devices. This app offers robust protection and easy access to passwords and login details.

Gaming enhancements

macOS Sequoia brings notable improvements to gaming performance and graphics.

Metal 3 support

With Metal 3 support, macOS Sequoia enhances gaming performance by offering better graphics and smoother gameplay. This update allows new game titles to fully utilize the capabilities of Metal 3, delivering a more immersive gaming experience.

Messages upgrades

The Messages app in macOS Sequoia includes exciting new features to enrich communication.

Text effects

The new text effects feature introduces various visual effects to make messages more expressive and engaging.

Message scheduling

Message scheduling allows users to set a specific time for messages to be sent, ensuring timely communication without needing to remember to send messages manually.

Maps enhancements

macOS Sequoia brings significant updates to the Maps app, enhancing the navigation and outdoor experience.

Topographic maps and trail networks

macOS Sequoia features detailed topographic maps and extensive trail networks, including all 63 U.S. national parks, providing comprehensive navigation tools for outdoor enthusiasts.

Save hikes for offline access

Users can now browse and save thousands of hikes for offline access, complete with personal notes, making it easier to plan and remember details of their adventures even without internet connectivity.

Custom walking and hiking routes

Create and save custom walking and hiking routes with options like “one way,” “out and back,” or loops, offering flexibility to tailor hiking plans according to personal preferences.

Notes enhancements

The Notes app in macOS Sequoia receives several upgrades to improve note-taking and organization.

Live audio transcription

Record audio sessions directly within your notes and generate searchable live transcriptions, making it easy to keep track of spoken content.

Math notes

Perform calculations directly in Notes with real-time solving and variable assignment, streamlining mathematical tasks and keeping calculations organized.

Collapsible sections

Simplify note management with collapsible section headers, allowing users to organize long notes more efficiently by collapsing or expanding sections as needed.

Highlighting

Quickly mark up and highlight text within your notes, making important information stand out for easier reference later.

AirPods enhancements

macOS Sequoia enhances the functionality of AirPods, offering new features for better interaction and audio quality.

Hands-free Siri interactions

With AirPods Pro (2nd generation), users can interact with Siri using head gestures, such as nodding for yes or shaking for no, for a more intuitive hands-free experience.

Voice isolation

Experience clearer call quality in noisy environments through advanced computational audio, which focuses on the user’s voice and minimizes background noise.

Personalized spatial audio for gaming

Enjoy immersive gaming audio with personalized spatial audio and low latency, providing better in-game sound and communication for an enhanced gaming experience.

And so much more…

• Calculator: Updated with new tools like history and unit conversions. It allows viewing complete expressions with parentheses, trigonometry, and multiple operations before the final answer.
• Calendar: Integrates with the Reminders app to create, view, edit, and complete reminders directly in Calendar.
• Freeform: Organize and present boards section by section, share boards via link, use improved diagramming mode, snap items to a grid, and easily pan around the board.
• Photos: Automatically organizes your library into collections like Recent Days, Trips, and People & Pets, with quick access to Pinned Collections.
• Weather: Displays “Feels Like” temperature prominently when it significantly differs from the actual temperature. Allows adding home and work locations from Contacts.
• Home app: Manage guest access, add robot vacuum cleaners, and monitor home electricity usage with new features.
• Privacy: Enhanced settings menu for easier management of shared information with apps.

macOS Sequoia introduces a range of features designed to enhance productivity, connectivity, and security. With improvements in window management, presentation tools, video call customization, browsing experience, password management, gaming performance, and messaging, Sequoia significantly enhances the overall user experience for Mac users.

Is my Mac compatible with macOS Sequoia?

macOS Sequoia is compatible with the following devices:

• iMac: 2019 and later
• iMac Pro: 2017 and later
• Mac Studio: 2022
• MacBook Air: 2020 and later
• Mac mini: 2018 and later
• MacBook Pro: 2018 and later
• Mac Pro: 2019 and later

Besides the introduction of macOS Sequoia, which brings a host of new features such as updated calculators, integrated reminders in Calendar, and enhanced privacy settings, Apple has unveiled several other groundbreaking updates. The latest iOS 18 is set to support Rich Communication Services (RCS), revolutionizing messaging by offering richer content and improved interactivity. Meanwhile, Siri has received significant AI enhancements, making it smarter and more intuitive than ever.

11 new iOS 18 features you can’t miss

In addition, the new Genmoji feature allows users to create personalized emojis, adding a fun and unique touch to their messages. Apple also showcased its commitment to privacy and security, emphasizing improved settings to better manage app permissions. Moreover, notable tech figure Elon Musk has made headlines by vetoing the proposed ChatGPT-iPhone integration, sparking discussions across the tech community. For those curious about Apple’s latest ventures, a comprehensive first look at Apple Intelligence offers insights into the future of technology from Cupertino.

Featured image credit: Apple

With the introduction of iOS 18 RCS support, Apple is set to revolutionize cross-platform messaging. This new feature will replace SMS as the standard communication protocol between Android and iOS devices, bringing enhanced capabilities and improved functionality. The decision comes after years of anticipation, persuasion, and regulatory pressure from the EU.

Unfortunately, details are scarce beyond the fact that iOS 18 RCS support is coming. Apple’s website for the upcoming release does provide a glimpse of how RCS will appear on iPhones. The term “RCS” will be displayed in the text field to signify a connection, but otherwise, it looks fairly standard.

Currently, when iOS and Android users message each other, the service defaults to SMS — resulting in lower quality for photos and videos, shortened messages, and notably, the lack of end-to-end encryption that iMessage offers. Messages from Android phones appear as green bubbles in iMessage chats, leading to confusion and disruption.

RCS, or Rich Communication Services, was designed to succeed SMS. It includes features such as typing indicators, read receipts, longer messages, and better-quality images and videos, making it quite similar to iMessage. Over the past five years, RCS has become the standard messaging protocol on Android devices, as US wireless carriers have fully implemented it. However, Apple has resisted supporting it. Starting with iOS 18, some of these iMessage-like functionalities will be available for cross-platform conversations.

How iOS 18 RCS support enhances communication between iPhone and Android users

The introduction of iOS 18 RCS support significantly improves the communication experience between iPhone and Android users in several ways:

• Higher quality media: RCS allows for the sending of higher-quality images and videos, addressing one of the major drawbacks of SMS, which compresses media files. This ensures that shared photos and videos retain their original quality across both platforms.
• Enhanced messaging features: With RCS, users gain access to features such as typing indicators and read receipts, which were previously exclusive to iMessage. This brings a richer, more interactive messaging experience to cross-platform conversations.
• Longer messages: RCS supports longer text messages compared to the limitations of SMS, allowing users to send detailed messages without splitting them into multiple parts.
• End-to-end encryption: Although not universally implemented yet, RCS has the potential for end-to-end encryption, which would enhance the privacy and security of messages sent between iPhone and Android users, similar to iMessage.
• Seamless integration: The new RCS standard is integrated directly into the Messages app on iOS 18, making it easy for users to communicate without needing third-party apps. This seamless integration enhances user convenience and ensures a smooth messaging experience.
• Uniform messaging experience: By adopting RCS, Apple aligns more closely with the standard messaging protocol used by Android devices, reducing the disparity in messaging features and creating a more uniform experience for all users, regardless of their device.

Overall, iOS 18 RCS support bridges the gap between iPhone and Android users, offering a more consistent, feature-rich, and secure messaging platform that enhances overall communication.

It is unlikely that pressure from Google and Samsung to adopt RCS was the main reason for Apple’s change of heart. In November, Apple unexpectedly announced that iOS 18 would include RCS support in the following year. This timing was probably strategic; Apple likely made this decision to address concerns from EU regulators.

11 new iOS 18 features you can’t miss

Things are moving swiftly on the Apple front. Besides the introduction of iOS 18 RCS support, the Cupertino firm unleashed Apple Intelligence that promises to enhance user experience with AI-driven features. Additionally, Elon Musk has already voiced his opposition to ChatGPT-iPhone integration, adding another layer of intrigue to Apple’s evolving landscape. Meanwhile, the unveiling of Apple VisionOS 2 shows significant advancements in their VR technology. As these developments unfold, it’s clear that Apple is pushing the boundaries of innovation and technology, making this an exciting time for tech enthusiasts and professionals alike.

Featured image credit: Apple

It’s finally happening! After all the waiting, Apple has revealed something big: Apple Intelligence. But it’s not just another new feature on your iPhone or Mac.

What is Apple Intelligence? Features you need to know

Apple Intelligence is a comprehensive framework of artificial intelligence technologies integrated into Apple’s ecosystem of devices, including iPhone, iPad, and Mac. At its core, Apple Intelligence utilizes advanced machine learning algorithms and models to process data, understand user behavior, and provide intelligent responses and recommendations. But what makes it special?

Unlike traditional AI systems that rely heavily on cloud-based processing, Apple Intelligence prioritizes on-device processing, like AI PCs or Copilot+ PCs. This means that AI computations, including data analysis and model inference, occur directly on the user’s device rather than on external servers. On-device processing enhances privacy by reducing the need to transmit sensitive user data over the internet.

Apple Intelligence integrates ChatGPT from OpenAI into Siri and Writing Tools, providing users with additional expertise and assistance when needed. ChatGPT offers insights, suggestions, and answers to user queries, enhancing the overall user experience. The company says it also be bringing integration to other third-party LLMs

So, what can Apple Intelligence do?

Here is the sneak peak you need:

• Writing tools: Apple Intelligence offers intelligent writing tools that assist users in composing text across various applications. These tools can suggest improvements, summarize content, and prioritize notifications to minimize distractions while writing. They are designed to enhance productivity and streamline the writing process.

• Communication enhancements: Apple Intelligence enhances communication by offering features like Smart Reply in the Mail app, which suggests responses based on the content of incoming emails. It also prioritizes notifications to ensure that users don’t miss important messages, emails, or reminders.

• Visual expression: In addition to text-based communication, Apple Intelligence enables users to express themselves visually. Features like Image Playground allow users to create custom images, Genmoji (personalized emoji), and memory movies effortlessly. These tools leverage AI to interpret user input and generate visually appealing content.

• Siri integration: Siri, Apple’s virtual assistant, receives significant upgrades with the integration of Apple Intelligence. Siri gains a deeper understanding of user preferences, context, and device settings, allowing for more natural and intuitive interactions. Users can type to Siri, receive richer responses, and seamlessly perform tasks across different apps.

Apple Intelligence is deeply integrated into the core functionalities of Apple’s operating systems, including iOS, iPadOS, and macOS. This integration enables seamless interactions between AI-powered features and native applications, such as Siri, Mail, Messages, and Photos.

Apple also provides developers with tools, APIs, and frameworks to integrate AI capabilities into their own applications. This includes access to pre-trained models, APIs for natural language understanding and computer vision, and frameworks for on-device machine learning inference. By empowering developers, Apple aims to foster innovation and diversity in AI-powered experiences across its platform.

Apple Intelligence release date

Apple Intelligence is set to arrive in beta this fall with the release of iOS 18, iPadOS 18, and macOS Sequoia. Initially, it will be available on select devices, including the iPhone 15 Pro, iPhone 15 Pro Max, and certain iPad and Mac models equipped with M1 and later chips. Users can expect to experience the benefits of Apple Intelligence firsthand as they update their devices and explore the new features and capabilities introduced in these software updates. Additionally, over the course of the next year, Apple plans to roll out additional features, languages, and platform support, further enhancing the Apple Intelligence experience for users worldwide.

Apple Intelligence supported devices

Apple Intelligence can make you wanna upgrade your device soon and here is why:

• iPhones
  • iPhone 15 Pro Max (A17 Pro)
  • iPhone 15 Pro (A17 Pro)
• iPads
  • iPad Pro (M1 and later)
  • iPad Air (M1 and later)
• Macbooks
  • MacBook Air (M1 and later)
  • MacBook Pro (M1 and later)
• Mac desktop
  • iMac (M1 and later)
  • Mac mini (M1 and later)
  • Mac Studio (M1 and later)
  • Mac Pro (M2 Ultra)

Featured image credit: Apple

Get ready to supercharge your iPhone experience with the arrival of new iOS 18 features. Apple’s latest update brings a host of innovative features designed to make your device more customizable, secure, and fun.

Before you ask about AI, let us share the big news. We were all waiting for new Apple AI features, but they surprised us by revealing Apple Intelligence with ChatGPT integration! Be sure to check them out.

Discover what’s new in iOS 18, besides AI

Apple’s iOS 18 is getting ready to shake things up on your iPhone with some cool new features. Let’s take a look at what’s coming:

• Home Screen: Now, you can move around your app icons and widgets however you like on your home screen. No more sticking to a grid! Plus, you can give your icons different colors and even make them match your wallpaper.

• Control Center: The Control Center is getting a makeover. You’ll have more pages of controls that you can swipe through, and you can pick and choose which ones you want. It’s all about making your iPhone work just the way you want it to.

• Lock Screen: You’ll be able to change the shortcuts on your lock screen to open your favorite apps instead of just the flashlight and camera. It’s all about making your iPhone more personal to you.
• Hide apps: Your privacy is important, so iOS 18 has some new features to help protect it. You can lock apps behind a password or Face ID, hide apps you don’t want others to see, and control which contacts apps can access.

• Messages: Now you can react to messages with any emoji or sticker you want, schedule messages to send later, and make your messages stand out with bold, italic, or underline formatting.
• Mail: The Mail app will automatically sort your emails into different categories, like newsletters and personal messages, to help you stay organized. Plus, you can get a quick overview of your email history with specific contacts.
• Maps: Apple Maps now has walking and hiking routes with offline access, perfect for exploring new places without worrying about losing signal.
• Wallet: You can now send money to friends by just tapping your iPhone against theirs. Plus, Apple Pay works with loyalty points, and digital tickets have a fresh new look.

• Journal: The Journal app has some cool new features to help you look back on old entries and track your progress over time.
• Game Mode:  Game Mode helps your iPhone run games smoother and faster, so you can enjoy gaming without any interruptions.
• Photos: The Photos app has a new look and some handy new features to help you organize and enjoy your pictures even more.

New VisionOS 2 features are here!

When can you get it?

iOS 18 will probably be available in mid-September, around the same time as the new iPhone models. And it should work on iPhones from 2019 onwards.

Get ready for the future

With iOS 18, your iPhone is about to get even better. From a more customizable home screen to enhanced privacy features, there’s something for everyone to enjoy. So get ready to explore the exciting new world of iOS 18!

Featured image credit: Apple

New Apple VisionOS 2 features are here! Here’s a quick look at them and the answer to an important question:

• 3D Memories Transformation
• Intuitive Hand Gestures
• Enhanced Mac Virtual Display (including virtual ultrawide display)
• Expanded Travel Mode (now includes train support)
• SharePlay in Photos App
• Apple Immersive Video
• Canon EOS Spatial Lens Support
• First Scripted Immersive Video
• Spatial Personas for collaborative experiences
• New capabilities for Mac Virtual Display

Good news: So why should you care about these? Because Vision Pro can come to your country soon! Apple VisionOS 2 coincides with the global rollout of the Vision Pro. Starting June 28, the headset will be available in Hong Kong, Japan, and Singapore, followed by Australia, Canada, France, Germany, and the United Kingdom on July 12. This expansion ensures that more users around the world can experience the innovative features and capabilities of Vision Pro and VisionOS 2.  Want a detailed look at them? Keep reading!

Also, here are the new iOS 18 features, so be sure to check them out!

Deep dive into the new Apple VisionOS 2 features

Apple’s VisionOS 2 is the latest iteration of the software powering the innovative Apple Vision Pro virtual reality headset. Set to release as a free update this fall, VisionOS 2 introduces a host of new features and enhancements designed to improve the user experience and expand the headset’s capabilities. Here’s a detailed look at what VisionOS 2 has to offer:

3D memories transformation

One of the standout features of VisionOS 2 is the ability to transform regular photos into 3D memories. This feature leverages advanced algorithms to add depth and spatial context to existing images, allowing users to experience their photo collections in an immersive, three-dimensional environment. This not only brings old photos to life but also provides a new way to relive memories with greater realism.

Intuitive hand gestures

Apple VisionOS 2 introduces more intuitive hand gestures that enhance the way users interact with the Vision Pro. These gestures allow for seamless navigation of the Home View and quick access to important information at a glance. This makes the overall user interface more natural and fluid, reducing the learning curve and making the device more accessible.

Enhanced Mac virtual display

The Mac virtual display feature receives a significant upgrade in VisionOS 2. Users can now enjoy the equivalent of two 4K displays with the new virtual ultrawide display option. This feature spreads the display out in front of users like a curved ultrawide monitor, providing an expansive workspace that is ideal for multitasking and immersive work environments.

Travel Mode enhancements

Previously limited to airplane use, the Travel Mode in Apple VisionOS 2 now includes support for trains. This expanded functionality ensures that users can maintain a seamless and comfortable virtual experience in various travel environments, making the Vision Pro a more versatile companion for frequent travelers.

SharePlay in Photos App

The updated Photos app in Apple VisionOS 2 introduces SharePlay, allowing users to share their photo experiences with other Vision Pro owners. Using Spatial Personas, a feature that creates a ghostly bust of your friends in the room with you, users can view and interact with photos together in real-time 3D space. This collaborative feature is perfect for shared experiences, such as family photo albums or group memories.

Apple Immersive Video

VisionOS 2 debuts Apple Immersive Video, a new storytelling format that utilizes 3D 8K video with a 180-degree field of view and Spatial Audio. This format places viewers at the center of the action, offering an unparalleled immersive experience for watching movies, documentaries, and other content.

App Store expansion

The App Store for Vision Pro continues to grow, now featuring over 2,000 apps specifically designed for the headset. Additionally, more than 1.5 million iOS and iPadOS apps are compatible with Vision Pro, providing users with a vast library of applications to enhance their virtual reality experience. Check out the Best Vision Pro apps so far.

Gaming enhancements

Gamers will find much to love in Apple VisionOS 2. The platform supports thousands of games, including over 250 titles on Apple Arcade. Users can enjoy popular immersive games like Job Simulator, which utilizes eye and hand tracking to create a realistic simulation of various professions. The Vision Pro also supports iPad and iPhone games, PC and console games via apps like Steam Link, and more, all compatible with PlayStation DualSense and Xbox Wireless controllers.

Real life Apple Vision Pro examples

Canon EOS Spatial Lens

Canon is set to release a new EOS spatial lens specifically designed for creating content for the Vision Pro. This lens will enable creators to produce high-quality spatial content, further enriching the Vision Pro’s ecosystem and offering users more engaging and immersive media.

First scripted immersive video

In a move to push the boundaries of virtual reality content, Apple announced its first scripted immersive video for the Vision Pro platform. This venture into immersive storytelling aims to provide users with unique, high-quality content that leverages the full capabilities of the Vision Pro and VisionOS 2.

From transforming photos into 3D memories to expanding the capabilities of the Mac virtual display and introducing immersive storytelling formats, Aooke VisionOS 2 wants to silence bad thoughts about itself. So can it make it? We will have to wait for the answer.

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Featured image credit: Apple

Hold onto your hats, Apple fans, this Apple iPhone 16 leak may surprise you! The iPhone 16 Pro might take us a step closer to the ultimate dream – a phone with practically no bezel. That sliver of black space around the screen? It could be shrinking dramatically, according to rumors swirling around the tech world.

iPhone 16 Pro Max vs iPhone 15 Pro Max，The narrower and narrower bezel is very much to my taste.
But the dynamic island should be reduced. pic.twitter.com/7EfgBSfjxg

— ICE UNIVERSE (@UniverseIce) June 4, 2024

Latest Apple iPhone 16 leak: One step closer to the bezel-less dream?

This news comes from Ice Universe, a well-respected tech leaker according to Forbes. They claim a source close to Apple confirmed the iPhone 16 Pro will have bezels even thinner than the current leader, the Samsung Galaxy S24. This could potentially give Apple the crown for the world’s thinnest bezel phone.

My friend confirmed that iPhone 16 Pro will reduce bezel, surpassing Galaxy S24 to become the world's narrowest bezel mobile phone, which seems to be very close to the dream form.

— ICE UNIVERSE (@UniverseIce) June 2, 2024

Now, some might scoff. Bezels are already pretty thin these days, right? And they’re right. But here’s the thing: every millimeter counts. If rumors of a larger display for the iPhone 16 Pro are true (think 6.3 inches and 6.7 inches for the Pro and Pro Max respectively), then those slimmer bezels (1.153mm) could make a big difference in how comfortable the phone feels in your hand.

But is there a limit? Can bezels truly disappear? There are practical concerns. After all, you still need to be able to hold the phone without accidentally activating the touchscreen. Ice Universe acknowledges this, but argues that a thinner bezel doesn’t have to mean a worse user experience.

Ultimately, whether you care about razor-thin bezels or not, one thing’s for sure: Apple seems determined to push the boundaries of phone design. And with the iPhone 16 Pro, they might achieve something special after the unsatisfied years.

What can we expect from the Apple iPhone 16 series?

The Apple iPhone 16 series is expected to be released in September 2024, and there are many rumors about what new features it will bring. Here’s a summary of some of the most credible rumors:

• Software: iOS 18 might be a game-changer for AI on iPhones. Rumors suggest it will leverage generative AI, a powerful technology that can create realistic and creative text formats. This could make Siri much smarter and more helpful, allowing for more natural conversations and improved auto-completion in Messages and other apps.
• Size: The iPhone 16 Pro and iPhone 16 Pro Max might see a size increase to 6.3 inches and 6.9 inches respectively, while the standard iPhone 16 and iPhone 16 Plus are expected to stick with the current 6.1 inch and 6.7 inch sizes.
• Design: Significant design changes aren’t expected, but there might be minor tweaks like additional buttons for the standard models.
• Cameras: The standard iPhone 16 might keep the same camera system as the iPhone 15, but the Pro models could get an upgraded ultrawide camera and possibly even a periscope zoom lens, which is currently exclusive to the iPhone 15 Pro Max. There are also rumors about improved video capabilities with features like spatial video support.
• Performance: The iPhone 16 will likely come with Apple’s next-generation A18 or A17 Bionic chip, and it might have increased RAM and storage capacity.

It’s important to remember that these are just rumors, and Apple hasn’t officially announced anything about the iPhone 16 series yet. So, we’ll have to wait until September to see what Apple actually unveils.

Featured image credit: ICE UNIVERSE/X

The big news is brewing as the Apple-OpenAI deal is about to close and bring ChatGPT magic to your iPhone, promising to revolutionize how you interact with your favorite Apple devices.

Sounds good? Let’s dig deeper!

6 critical points to understand the Apple OpenAI deal

The rumored Apple-OpenAI deal represents a significant collaboration between two tech giants, promising to integrate OpenAI’s advanced generative AI technology into Apple’s software ecosystem. Here’s everything known so far:

• The expected announcement date: Apple is poised to enter the AI landscape with its upcoming WWDC 2024 conference, reportedly set for June 10, and people think the announcement of the Apple OpenAI deal will be made that day alongside new iOS 18 AI features.

Mark your calendars for #WWDC24, June 10-14. It’s going to be Absolutely Incredible! pic.twitter.com/YIln5972ZD

— Greg Joswiak (@gregjoz) March 26, 2024

• Partnership scope: The deal entails the incorporation of OpenAI’s state-of-the-art AI technology, particularly its large language models, into various aspects of Apple’s products and services. This integration could potentially revolutionize how users interact with Apple’s software, enhancing natural language processing capabilities and enabling more intuitive and personalized experiences.
• Technology application: OpenAI’s generative AI technology is renowned for its ability to generate human-like text, engage in natural language conversations, and perform a wide range of language-related tasks with remarkable accuracy. By leveraging this technology, Apple aims to enhance the functionality of its virtual assistant Siri, improve text prediction and autocorrection features, and possibly introduce new AI-driven services or applications.

• Value proposition: The partnership holds significant value for both parties involved. For OpenAI, the collaboration with Apple presents a lucrative opportunity to showcase its AI technology on a global scale, potentially leading to substantial financial gains and market recognition. Meanwhile, for Apple, integrating OpenAI’s cutting-edge AI capabilities can strengthen its competitive edge in the rapidly evolving AI landscape, positioning the company as a leader in AI-driven innovation.
• Potential challenges: Microsoft CEO Satya Nadella has expressed concerns about the implications of the Apple-OpenAI deal on Microsoft’s future offerings. The deal, potentially worth billions, raises questions about its impact compared to Microsoft’s significant $10 billion investment in OpenAI, which powers flagship models like Copilot. Also, there are potential challenges and obstacles to overcome. Concerns about user privacy, data security, and the impact on user experience must be addressed to ensure a smooth implementation process.

• Strategic implications: The Apple OpenAI deal is rumored to carry significant strategic implications for both Apple and OpenAI, as well as their tech industry competitors. By forging a partnership with OpenAI, Apple seeks to strengthen its AI capabilities and differentiate its products in a crowded market. Meanwhile, OpenAI gains access to Apple’s vast user base and ecosystem, enabling broader adoption of its AI technology.

Overall, while the specifics of the Apple-OpenAI deal remain speculative, the potential benefits of such a collaboration are immense. From enhancing user experiences to driving innovation in AI technology, the partnership holds the promise of reshaping the future of computing and artificial intelligence.

Featured image credit: Eray Eliaçık/Bing

Why is Jasmy soaring? Could it be due to rumors linking Apple-Jasmy? Japan’s Prime Minister has sparked excitement with the news that the My Number Card function will be added to iPhones next spring. That’s where Jasmy coin comes into the story. There has been speculation for a while that the “Japon’s Bitcoin” might use it on My Number Card because of its decentralized data democracy tech and Jasmy IoT Platform. Although there is no official announcement yet, just this news makes Jasmy coin the top gainer in the largest 100 altcoins with a 27 rise.

Disclaimer: Nothing on this site should be construed as investing, financial, trading, or any other kind of advice. No cryptocurrency is recommended for purchase, sale, or storage by Dataconomy. Before making any investing decisions, you should do your own research and consult with a financial professional.

How did Jasmy-Apple rumors start?

The Jasmy-Apple news began to swirl when Japan’s Prime Minister announced that the My Number Card function would be integrated into iPhones next spring. This announcement followed a video conference between the Prime Minister and Apple CEO Tim Cook, during which they discussed the integration.

本日（5/30）、米Apple社CEOのティム・クック氏とテレビ会談を行い、来春、iPhoneにもマイナンバーカードの機能を搭載することを確認しました。
皆さんのスマホで様々なサービスが受けられるデジタル社会に向け、利便性の向上の取組みを進めてまいります。 pic.twitter.com/UUnOlmZdpo

— 首相官邸 (@kantei) May 30, 2024

JasmyCoin (JASMY), often referred to as the Bitcoin of Japan, had already been linked to the My Number Card iTrust authentication service, enhancing the card’s security and transparency through blockchain technology. The Prime Minister’s announcement makes the people believe that this technology would be part of the My Number Card’s integration into iPhones, sparking speculation about a deeper collaboration between Jasmy Coin and Apple.

The immediate market reactions and the bullish sentiment among the crypto community further fuelled the rumors. JASMY’s price saw a significant spike, and crypto analysts predicted continued gains, suggesting that the integration could lead to wider adoption and utility of JasmyCoin.

$JASMY Bulls are Back in the Town, Next Bullish Rally incoming..!!#Crypto #JASMY #JASMYUSDT pic.twitter.com/0FlGJYovIh

— Captain Faibik (@CryptoFaibik) May 30, 2024

Additionally, the Prime Minister’s emphasis on improving digital services and making them more accessible via smartphones, combined with Apple’s involvement, naturally led to speculation about a potential partnership. The buzz around JasmyCoin’s role in Japan’s digital ID system and its collaboration with Apple created a fertile ground for these rumors to flourish.

Besides rumors, one thing is sure Japon’s My Number Card is coming to iPhones. But what does it mean?

My Number Card & Apple

Japan’s My Number Card is a digital ID system for Japanese citizens and residents. It includes a unique identification number and stores personal information, which is used for various administrative and commercial purposes. The card aims to streamline government and business services, making them more efficient and secure.

The connection with Apple comes from a recent announcement by Japan’s Prime Minister that the My Number Card function will be integrated into iPhones next spring. This integration means that users will be able to access their digital ID and related services directly through their iPhones, enhancing convenience and security.

According to recent Apple-Jasmy news, the technology behind this integration involves Jasmy Coin (JASMY), which will help secure and manage the data on the My Number Card using blockchain technology.

AI may fuel the next bull run

A closer look at Jasmy’s IoT Platform to understand Apple-Jasmy rumors bettter

Jasmy’s IoT Platform is like a toolbox for businesses diving into the world of smart devices. It provides step-by-step help, from planning to product launch, making sure companies are on the right track. With Jasmy, managing all the data from these devices becomes easy with its secure platform. It’s like a control center where everything can be monitored and handled efficiently.

But Jasmy doesn’t stop there. It also offers the actual devices needed for building these smart solutions, like communication modules and wearables. This means businesses don’t have to hunt for compatible gadgets; they’re all provided in one place.

And it’s not just about tools; Jasmy offers hands-on support too. From consulting to community engagement, they’re there to guide businesses through every stage of their IoT journey.

Plus, Jasmy’s platform doesn’t just store data; it analyzes it too. Using special technology, it can sift through all the information collected from smart devices, making it easier for businesses to understand and use that data effectively.

You see their whitepaper by clicking here.

Featured image credit: Jasmy

We all know that Apple has fallen behind in the AI race. That’s why For some time now, we have been awaiting the upcoming iOS 18 AI features for iPhones. Now the time is closer than ever.

iOS 18 is set to be showcased at the Worldwide Developers Conference on June 10th. Following the event, developers will get access to iOS 18 for testing, possibly as early as July when a public beta is expected to roll out. After the beta testing phase, iOS 18 is slated for an official release in September 2024, coinciding with the launch of new iPhones.

Do you want an early glimpse of how the next-gen iPhone works? Let’s take a closer look at Apple’s big plan first.

Project Greymatter will bring new AI features to iPhones

What is Project Greymatter? Project Greymatter is Apple’s big plan to make their devices smarter using a technology called artificial intelligence, or AI. They’re working on adding AI features to their iPhones, iPads, and Mac computers to help people do things more easily and of course not to be left behind in the AI ​​race.

With Project Greymatter, Apple wants to make it so your device can do helpful things like summarize your messages and articles, turn your voice recordings into written text, and even make your photos look better automatically.

So, what are the upcoming iOS 18 AI features coming soon?

According to various reports and leaks, iOS 18 is bringing some helpful new AI features to your iPhone and iPad, making your device even smarter and more helpful. Here’s what you can expect:

• Greymatter Catch Up: Say goodbye to overwhelming notification overload. iOS 18’s new feature, called “Greymatter Catch Up,” will let Siri give you a quick summary of your recent notifications, so you can stay updated without feeling overwhelmed.
• AI-powered photo editing: Get ready to take your photo editing skills to the next level. iOS 18 will introduce AI-powered editing options in the Photos app, including a new “Clean Up” feature that can remove unwanted objects from your pictures automatically.

• Math Notes: For students and math enthusiasts, iOS 18 will introduce “Math Notes” in the Notes app. This feature will recognize and solve mathematical equations, making it easier to jot down and solve math problems on your device.
• Generative Playground: An innovative application leveraging Apple’s generative AI software, allowing users to create and edit images seamlessly. The app also features iMessage integration, offering a glimpse into the future of AI-driven creativity.
• Text summarization and transcription: AI-powered text summarization and transcription features will be integrated into core applications such as Notes and Messages. Users can expect seamless access to summarized articles, transcribed audio recordings, and on-device text generation.
• Improved Siri responses (finally): Siri will receive significant updates to its response generation capabilities, leveraging a new smart response framework and Apple’s on-device LLM. New iOS 18 AI features enable Siri to provide more contextually relevant and insightful responses to user queries.

• Cross-device media and TV controls: Apple is working on cross-device media and TV controls for Siri, allowing users to control media playback on different devices seamlessly. While this feature may not be available immediately, it represents Apple’s commitment to enhancing user experience across its ecosystem.
• Keyboard Math Predictions: iOS 18 will introduce a feature called “Keyboard Math Predictions,” enabling the auto-completion of mathematical expressions within Notes and other text input fields. This enhances user convenience and efficiency when dealing with mathematical content.

Ajax LLM serves as a foundational framework for powering AI-driven functionalities, enabling applications like Siri, Notes, and Messages to deliver more nuanced and contextually relevant responses. This model is expected to play a significant role in powering AI-driven features across Apple’s ecosystem, offering users intelligent and personalized interactions across various applications and services. Here is a brief look at it.

A closer look at Ajax LLM

As mentioned, several of Apple’s standard system components, including Safari, Spotlight Search, and Siri, are set to undergo significant AI-related enhancements in the upcoming iOS 18. The company’s motivation behind incorporating generative AI technology into its operating systems stems from a desire to improve existing default applications deployed across billions of devices worldwide while prioritizing user privacy through on-device processing. These enhancements, fueled by Apple’s Ajax large language model (LLM), will introduce practical benefits for end-users, such as text summarization, document analysis, and AI-enhanced search options.

Notably, Safari is poised to introduce article summarization through its Intelligent Search feature, providing users with brief summaries of web pages. Similarly, Siri will integrate more closely with Messages, offering simplified responses generated by on-device AI. Apple’s focus on on-device processing not only enhances user privacy but also ensures efficient functionality without relying on cloud-based processing.

With these new  iOS 18 AI features set to debut at the annual Worldwide Developers’ Conference, Apple’s renewed focus on artificial intelligence signals a promising future for its ecosystem.

Featured image credit: Eray Eliaçık/Bing

Apple iPhone 7 settlement offers compensation for users affected by an audio defect in two of its models, committing $35 million to resolve the issue. This development is significant for American consumers who have experienced audio problems with their devices.

The settlement addresses allegations that the audio features of the iPhone 7 and iPhone 7 Plus were either non-functional or unresponsive. Additionally, the lawsuit claims that Apple was aware of the defect but chose not to repair the devices free of charge.

Notably, consumers do not need a receipt for their purchase to file a claim in the settlement.

Despite agreeing to this substantial payout, Apple maintains that it has done nothing wrong, which may be contentious for those affected, as it highlights the accountability expected from major corporations.

Who is eligible for the Apple iPhone 7 settlement?

To be eligible, customers must have used one of the affected devices between September 16, 2016, and January 3, 2023. The requirements are quite specific: eligible individuals include those who paid out-of-pocket for repairs due to the audio issues and those who reported the problem but did not pay for a repair.

Understand Apple’s iPhone monopoly lawsuit in 6 questions

How much compensation can you receive?

If you purchased an iPhone 7 or 7 Plus that experienced microphone audio issues, you may be eligible to claim from a $35 million settlement pool. Compensation amounts range from a minimum of $50 to as much as $394.

The deadline for applying: June 3rd

CLICK HERE.

Know your legal rights

Here are your legal rights and options; review them carefully to understand what actions you can take:

• Stay in the class:
  • Settlement fund: $35 million.
  • Eligibility: Received notification from the Settlement Administrator.
  • Action required: Provide payment preference (electronic check, ACH transfer, or physical check) and corresponding information by June 3, 2024, via the Select Payment page or mail.
  • Outcome: Receive Class Payment if the Court approves the Settlement. Without submitting payment info, you forfeit the Class Payment and the right to sue Apple over these claims.
  • Note: Staying in the class means you cannot sue Apple separately regarding the claims.
• Opt out:
  • Deadline: June 3, 2024
  • Rights retained: Sue Apple independently at your own expense.
  • Forfeit: Right to receive a Class Payment from this Settlement.
  • Note: Only option to pursue separate legal action against Apple.
• Object to settlement
  • Deadline: June 3, 2024
  • Action required: Write to the Court with objections to the Settlement.
• Attend hearing:
  • Date: July 18, 2024
  • Action required: Request permission to speak at the Final Approval Hearing to present objections.

Featured image credit: 绵 绵/Unsplash

Apple is initiating its venture into generative AI by first processing intricate queries using M2 Ultra chips within data centers, with a future strategy to upgrade to the more sophisticated M4 chips. Recently, Tim Cook hinted at Apple’s generative AI during an investor call.

According to Bloomberg, Apple aims to deploy the M2 Ultra chips on cloud servers for intricate AI tasks, while simpler operations will be managed locally on devices.

The Wall Street Journal had earlier reported on Apple’s intent to develop bespoke chips for data centers—a project reportedly named Project ACDC, or Apple Chips in Data Center—primarily for enhancing security and privacy. However, Apple now assesses that its current processors are already equipped with adequate security and privacy features.

These chips are slated for use in Apple’s own data centers and are expected to eventually be utilized in third-party servers. Apple operates several server facilities across the U.S. and is currently developing a new center in Waukee, Iowa, initially announced in 2017.

A tough race

Although Apple has progressed more slowly in generative AI compared to competitors such as Google, Meta, and Microsoft, it continues to make strides in research related to the technology. In December, Apple’s machine learning research team unveiled MLX, a framework designed to optimize AI model performance on Apple silicon. Additionally, the company has released various studies on AI models, providing insights into the potential future of AI on its devices and possible enhancements to existing products like Siri.

During their latest keynote, Apple announced that the new M4 chip features a CPU with up to 10 cores and a 10-core GPU, improving upon the technology found in the previous M3 chip. New additions such as Dynamic Caching, hardware-accelerated ray tracing, and mesh shading have been introduced to the iPad, significantly enhancing its graphics and overall performance capabilities. The M4 chip also includes Apple’s most advanced Neural Engine to date, capable of executing up to 38 trillion operations per second, outperforming any existing AI PC.

The integration of this sophisticated technology with enhanced memory bandwidth and cutting-edge machine learning accelerators in both the CPU and a high-performance GPU renders the new iPad Pro exceptionally capable for handling AI-driven tasks.

Featured image credit: Stephen L/Unsplash

Nearly two years after the last update, Apple has launched a redesigned iPad Pro and a new iPad Air. With prices set at $999 for the iPad Pro and $599 for the iPad Air, both models are already available for preorder and are scheduled to be released on May 15th.

The upgrades go beyond simple tweaks; the iPad Pro now boasts its first OLED display and a new M4 processor. Apple has also introduced a 13-inch version of the iPad Air, so consumers can now choose between 11- and 13-inch sizes for both models. Both tablets are compatible with the latest Apple styluses — the Apple Pencil with USB-C and the soon-to-be-released Apple Pencil Pro — offering a variety of options for users looking for a large tablet for either business or leisure.

While the iPad Air and iPad Pro appear similar at first glance, their internal specifications differ enough to merit a closer look to determine what sets them apart. Even though the iPad Pro is exceptionally sleek and sports a high-quality OLED screen, consumers should consider whether the premium of an additional $400 is worth it if the primary use is for casual entertainment.

iPad Pro 2024 vs iPad Pro 2022

To help you decide which tablet makes the most sense for you, we’ve compared the raw specs of both and highlighted the main differences so you can make an informed decision.

Let’s compare iPad Pro 2024 vs iPad Pro 2022:

Design and display

To aid in your decision-making process, we’ve conducted a comparison of the core specifications and key differences between the latest iPad models to help you choose the most suitable tablet for your needs.

Regarding price and aesthetics, Apple’s latest offerings show notable differences. Although we haven’t fully tested the tablets, our initial impressions of the iPad Pro highlighted its remarkably thin and lightweight design—even lighter than the iPad Air. However, the color options for the Pro model are limited to black and silver, contrasting with the iPad Air, which is available in dark gray, starlight gold, light purple, and light blue.

Both models are available in 11-inch and 13-inch sizes, but only the iPad Pro features the new Ultra Retina XDR display, incorporating dual OLED panels to achieve heightened brightness levels. This allows the iPad Pro to deliver a brightness of 1,000 nits for standard dynamic range (SDR) and high dynamic range (HDR) content, and peaks at 1,600 nits for HDR.

Its superior OLED display not only enhances contrast but also achieves deeper blacks compared to the iPad Air’s LED display, effectively eliminating issues with blooming where lighter areas bleed into the darker zones. Additionally, iPad Pro models with larger storage capacities—1TB and 2TB—offer an optional nano-texture glass to reduce glare.

The iPad Pro also supports Apple’s ProMotion technology, providing a maximum refresh rate of 120Hz, which is absent in the iPad Air. This feature enhances the smoothness of scrolling and gaming, and improves the responsiveness for digital artists using the Apple Pencil.

Performance

The latest iPad Pro is equipped with Apple’s M4 chip, whereas the new iPad Air utilizes the older M2 processor. Apple reports that the M4 chip provides a 50% increase in CPU performance compared to the M2 chip found in the previous generation of iPad Pro and likely outperforms the newly M2-equipped iPad Air as well. Additionally, the 1TB model of the iPad Pro comes with an enhanced 10-core M4 chip, a first for any iPad model to receive a specific processor upgrade. Notably, the new M4 processor is also more energy-efficient, using half the power compared to the previous generation M2 chip.

The M4 chip also includes a significantly more capable Neural Engine, which Apple claims is 60 times faster than the one in the A11 Bionic chip launched in 2017. It can perform up to 38 trillion operations per second (TOPS), a metric for the number of calculations it can process each second. While impressive, this figure still trails behind Qualcomm’s Snapdragon X Elite chip, which achieves 45 TOPS and is expected to be featured in upcoming Windows laptops.

Furthermore, the iPad Pro features enhancements in GPU performance, including hardware-accelerated ray tracing and mesh shading. These technologies are designed to aid game developers in enhancing complex visual scenes. The M4 chip also introduces Dynamic Caching technology to the iPad, optimizing memory usage across professional applications and games, thus enhancing overall performance.

Cameras and speakers

The iPad Air features a dual stereo speaker setup and two microphones, while the iPad Pro is equipped with a quad-speaker system and four microphones. If similar to its predecessor, the new iPad Pro will likely provide a superior audio experience with louder, more robust sound. Coupled with its OLED display, the iPad Pro is poised to continue being the premier choice for watching movies.

Regarding camera placement, Apple has relocated the front-facing cameras to the longer edge on both tablets, enhancing the video calling experience in landscape mode. Both models include 12-megapixel f/1.8 cameras; however, the iPad Pro exclusively offers an adaptive True Tone flash that helps eliminate shadows in scanned documents.

Pricing and storage

The pricing structure clearly distinguishes the new iPad Pro from the iPad Air. The Wi-Fi-only models of the 11-inch and 13-inch iPad Air are priced at $599 and $799, respectively, while their cellular versions are $749 and $949. These models have doubled their base storage from the previous year to 128GB and can be upgraded to as much as 1TB.

Conversely, the 11-inch iPad Pro starts at $999 and the 13-inch model at $1,299 for the Wi-Fi versions, with the cellular models beginning at $1,199 and $1,499, respectively. The iPad Pro models start with 256GB of storage—twice the base capacity of the new iPad Air—and can be expanded up to 2TB.

Do you need an upgrade?

When comparing iPad Pro 2024 vs iPad Pro 2022 think about this: If you require high-performance features, such as enhanced audio quality for multimedia consumption or superior display technology for visual tasks, the new iPad Pro may be a worthwhile investment. Its advanced capabilities make it ideal for professionals or enthusiasts who demand top-tier functionality for tasks like graphic design, video editing, or gaming. Additionally, the exclusive features like the adaptive True Tone flash and larger storage options further justify the premium for those with specific needs.

However, if you are a more basic user whose requirements extend to general web browsing, streaming, and regular app usage, opting for the older model or the new iPad Air could be more cost-effective. These models provide sufficient performance and features that meet everyday needs without the additional expense tied to the high-end specifications of the iPad Pro.

More from Apple Event:

• New iPad Pro models boast huge M4 chip
• Welcome new 11-inch and 13-inch iPad Airs
• Apple M4 chip: Everything you need to know
• New Final Cut Pro: Multicam for iPad and advanced AI for Mac
• New Logic Pro offers a plethora of AI-powered features

Featured image credit: Apple

Apple unveiled Final Cut Pro for iPad 2, introducing significant updates that harness the power of the new iPad Pro to elevate creative possibilities. This version transforms the iPad into a multicam production studio through the introduction of Live Multicam. This feature allows users to connect, control, and preview up to four cameras simultaneously, streamlining the video production process.

Accompanying this update is the debut of Final Cut Camera, a brand-new video capture app available for both iPhone and iPad. This app enables creators to wirelessly connect and manage video angles with professional-grade controls, and can also function as a standalone video capture tool on these devices.

Further enhancing flexibility, Final Cut Pro for iPad 2 supports editing directly from external drives via the iPad Pro’s high-speed Thunderbolt connection. The new M4 chip in iPad Pro greatly accelerates the editing process, allowing users to color grade, apply multiple effects, and render graphically demanding timelines with unprecedented speed.

The update includes an expanded range of customizable content for editing and project creation, and integrates advanced functionalities of the newly introduced Apple Pencil Pro, such as barrel roll and squeeze for Live Drawing.

“Users have been loving the portability and flexibility of editing with Final Cut Pro for iPad. It was designed from the ground up to take advantage of everything iPad has to offer, and that continues with the latest advances like Apple Pencil Pro and the M4 chip. Now, Final Cut Pro for iPad is getting even more powerful, transforming production workflows for creators by putting iPad at the center and allowing them to edit and share more quickly than ever, whether they’re at the studio or on the go. Final Cut Pro for Mac also continues to deliver efficiency gains for editors with new features that are smarter and faster.”

Brent Chiu-Watson, Apple’s senior director of Apps Worldwide Product Marketing

Features of Final Cut Pro for iPad 2

Final Cut Pro for iPad 2 elevates iPad into a potent production studio, maximizing the capabilities of the M4 chip in the new iPad Pro. With processing power that doubles the final rendering speed and supports up to four times more streams of ProRes RAW than its M1 predecessor, this update unlocks new levels of efficiency and quality. The integration with the innovative Apple Pencil Pro further enhances control, making editing more intuitive and precise.

Live Multicam editing

A standout feature in this update is Live Multicam. This allows users to capture and control up to four different camera angles simultaneously. It connects wirelessly through the newly introduced Final Cut Camera app, providing real-time management of each feed. Users can adjust settings such as exposure and focus directly from their iPad, streamlining the production process. The editable preview clips are instantly available in Final Cut Pro for iPad 2, with full-resolution files syncing in the background for seamless editing transitions.

Final Cut Camera

Supporting the multicam functionality, Final Cut Camera enhances the filming capabilities of both iPhone and iPad. This app offers manual control over crucial filming parameters like ISO, shutter speed, white balance, and focus peaking. Equipped with tools such as zebras and audio meters, it ensures high-quality capture and monitoring, making it a versatile tool for professional videography. Final Cut Camera is also available as a standalone app, allowing for high-end video capture on iOS devices.

Enhanced external project support

Final Cut Pro for iPad 2 now facilitates external project support, significantly enhancing storage flexibility. Users can manage projects directly from external storage devices, which conserves iPad storage and streamlines collaboration by allowing projects to be easily handed off to other editors or moved into Final Cut Pro for Mac. This support includes seamless integration of high-resolution files and professional codecs like ProRes and Log.

Expanded customization options

The new version offers an expanded toolkit for customization. Editors can now access 12 new color-grading presets, choose from eight basic text titles, and utilize 20 new soundtracks. Additional dynamic backgrounds are available to create engaging overlays and title sequences. These features, combined with the Apple Pencil Pro’s enhanced functionality like barrel roll and squeeze in Live Drawing, empower users to create unique and refined content.

Final Cut Pro for Mac 10.8

For Mac users, Final Cut Pro 10.8 introduces AI-driven features and tools that leverage the Neural Engine in Apple silicon for improved efficiency. Enhancements include the ability to quickly adjust light and color, smooth slow-motion effects, and more intuitive organizational tools. Color corrections and video effects can now be named for easy identification, and a text-based timeline search feature allows for better management of project elements.

Pricing

Final Cut Pro for iPad 2 will be available as a free update for existing users this spring, and new users can subscribe for $4.99 per month or $49 per year after a one-month free trial. Final Cut Camera will also be available for free. On the Mac platform, Final Cut Pro 10.8 will be available as a free update for existing users or for $299.99 for new users, with a 90-day free trial offered to all new users. This pricing strategy ensures accessibility for a wide range of users, from amateur filmmakers to professional editors.

Apple Event:

• New iPad Pro models boast huge M4 chip
• Welcome new 11-inch and 13-inch iPad Airs
• Apple M4 chip: Everything you need to know

Featured image credit: Apple

Apple unveiled its new M4 chip today, enhancing the performance of the latest iPad Pro.

Apple M4: Everything you need to know

M4, developed with cutting-edge 3-nanometer technology, is a system on a chip (SoC) that significantly improves the energy efficiency of Apple’s hardware. The M4 chip features a new display engine that enhances the sharpness, color, and brightness of the iPad Pro’s Ultra Retina XDR display.

The new chip includes a CPU with up to 10 cores and a 10-core GPU that builds on the technology of the previous M3 chip. It introduces features like Dynamic Caching, hardware-accelerated ray tracing, and mesh shading to the iPad, making it a powerhouse for graphics and performance. The M4 also hosts Apple’s fastest Neural Engine, capable of performing up to 38 trillion operations per second, surpassing any current AI PC.

This advanced technology, combined with increased memory bandwidth and next-generation machine learning accelerators in the CPU and a high-performance GPU, makes the new iPad Pro exceptionally powerful for AI tasks.

“The new iPad Pro with M4 is a great example of how building best-in-class custom silicon enables breakthrough products,” stated Johny Srouji, Apple’s senior vice president of Hardware Technologies. “The power-efficient performance of M4, along with its new display engine, makes the thin design and game-changing display of iPad Pro possible, while fundamental improvements to the CPU, GPU, Neural Engine, and memory system make M4 extremely well suited for the latest applications leveraging AI. Altogether, this new chip makes iPad Pro the most powerful device of its kind.”

The M4 chip contains 28 billion transistors and uses second-generation 3-nanometer technology, further enhancing the efficiency of Apple silicon. It also supports an entirely new display engine, pushing forward the precision, color accuracy, and brightness uniformity of the Ultra Retina XDR display, which uses the light from two OLED panels to achieve its quality.

10-core CPU

Continuing with the advancements, the M4 chip features a robust up-to-10-core CPU, which includes up to four high-performance cores and six efficiency cores. These next-generation cores have enhanced branch prediction and wider decode and execution engines for the performance cores, along with deeper execution mechanisms for the efficiency cores. Additionally, both types of cores are equipped with upgraded, next-generation machine learning accelerators.

The M4 offers up to 1.5 times faster CPU performance compared to the powerful M2 chip previously used in the iPad Pro. This boost significantly enhances the handling of complex tasks, such as orchestrating music files in Logic Pro or processing intensive 4K video effects in LumaFusion, facilitating a smoother experience in professional workflows.

GPU capabilities

In terms of GPU capabilities, the M4’s new 10-core GPU leverages the advanced graphics architecture introduced with the M3 chips. It incorporates Dynamic Caching, an Apple innovation that dynamically allocates local memory in hardware and in real-time. This optimization drastically improves GPU utilization, boosting performance for demanding professional applications and games.

The M4 also introduces hardware-accelerated ray tracing to the iPad for the first time, enhancing the realism of shadows and reflections in games and other graphically rich content. Moreover, the GPU includes hardware-accelerated mesh shading, which enhances geometry processing efficiency and allows for more complex visual scenes in games and graphics-intensive applications.

The performance improvements extend to professional rendering applications like Octane, where the M4 delivers rendering speeds up to four times faster than the M2. These enhancements ensure that the M4 maintains Apple silicon’s leading performance per watt standard. Remarkably, the M4 can achieve the same performance level as the M2 while using only half the power. Compared to the latest PC chips in thin and light laptops, the M4 can deliver equivalent performance using just a quarter of the power.

Neural engine

The M4 chip features a state-of-the-art Neural Engine, an integral part of the chip designed specifically for accelerating AI tasks. This is Apple’s most advanced Neural Engine to date, with the capability to perform a staggering 38 trillion operations per second—making it 60 times faster than the first Neural Engine introduced in the A11 Bionic chip. This enhancement, combined with next-generation machine learning accelerators in the CPU, a high-performance GPU, and high-bandwidth unified memory, makes the M4 an exceptionally powerful chip for AI applications.

The enhanced Neural Engine enables sophisticated AI features in iPadOS such as Live Captions for real-time audio transcriptions, and Visual Look Up, which can identify objects within videos and photos. On the new iPad Pro, users can effortlessly perform complex AI tasks such as isolating a subject from its background in a 4K video in Final Cut Pro with a single tap, or automatically generating musical notation in real time in StaffPad by merely listening to someone play the piano. These tasks are carried out efficiently and privately, minimizing the impact on app memory, responsiveness, and battery life. The Neural Engine in M4 is more powerful than any neural processing unit in current AI PCs, setting a new benchmark in the industry.

Streaming

The Media Engine in the M4 chip is the most advanced ever included in an iPad. It supports popular video codecs such as H.264, HEVC, and ProRes, and for the first time on iPad, it introduces hardware acceleration for the AV1 codec. This addition ensures more power-efficient playback of high-resolution videos from streaming services, enhancing the viewing experience.

Sustainability

The energy-efficient performance of the M4 chip contributes to the all-new iPad Pro’s compliance with Apple’s stringent energy efficiency standards, enabling it to offer all-day battery life. This efficiency reduces the need for frequent charging and decreases the energy consumption over the device’s lifespan. Apple is currently carbon neutral for its global corporate operations, and by 2030, aims to achieve carbon neutrality across its entire manufacturing supply chain and the life cycle of every product, reinforcing its commitment to sustainability.

More from Apple Event:

• New iPad Pro models boast huge M4 chip
• Welcome new 11-inch and 13-inch iPad Airs
• New Final Cut Pro: Multicam for iPad and advanced AI for Mac
• New Logic Pro offers a plethora of AI-powered features

Featured image credit: Apple 

At the unveiling event, Apple introduced the latest 11-inch and 13-inch iPad Pro models for 2024, equipped with the M4 chip—Apple’s most advanced processor to date—highlighted by their exceptionally slim design. This iteration comes with a 5.1mm thickness for the 13-inch model and 5.3mm for the 11-inch variant, setting a new standard for compactness in their line, dressed in elegant gray and black finishes.

iPad Pro (2024) specs

The new iPad Pro 2024 M4 models offer capabilities that bring them closer to professional-grade computers than conventional tablets. Their ultra-thin build houses significant upgrades including a cutting-edge OLED screen named Ultra Retina XDR. This display uniquely incorporates two OLED panels layered together, enhancing brightness up to 1,600 nits for HDR content, enveloped by a proprietary anti-reflective coating from Apple.

“We’ve always envisioned iPad as a magical sheet of glass. And with the new iPad Pro, we wanted to give customers an even more remarkable visual experience,” stated John Ternus, SVP, Hardware Engineering during Apple’s iPad event.

This enhancement was achieved through the introduction of OLED technology in the iPad, a first for the device. This technology not only achieves the desired light and color accuracy sought by iPad Pro users but also overcomes previous limitations in brightness. The breakthrough Tandem OLED screen delivers stunning brightness levels—up to 1,000 nits for consistent full-screen illumination and 1,600 nits at peak for HDR content. According to the company, this sets a new benchmark for display quality unmatched by any other device.

Moreover, the incorporation of OLED technology allows for exceptionally precise control over each pixel’s color and brightness. This precision enhances visual dynamics in photos and videos, making highlights appear brighter and blacks deeper and more authentic, all while significantly enhancing the response rate for dynamic content.

The culmination of these advancements is the Ultra Retina XDR display, now featured in the brand-new 11-inch and 13-inch models.

Apple Event: Welcome new 11-inch and 13-inch iPad Airs

M4 chip

At the core of these enhancements is the Apple Silicon M4 processor, crafted with a second-generation three-nanometer lithography, boasting a CPU that delivers twice the speed of its predecessor, the M2. This processor configuration combines four high-efficiency cores with six low-power cores, alongside an exponentially improved neural processing unit, now 60 times swifter than its inaugural version.

While focusing on processing power, the M4 also enhances gaming efficiency, using only half the energy of the M2, thereby potentially doubling battery life. The device’s rear camera features a 12-megapixel sensor with an f/1.8 aperture and a five-element lens, supporting Smart HDR 4 and capable of capturing 4K video at 60 FPS using the ProRes codec. Additionally, a LiDAR scanner complements this setup, enabling 3D mapping with supported applications. The front camera has been repositioned horizontally to optimize video call functionality.

iPad Pro price and release date

The latest 11- and 13-inch iPad Pro models are available in blue, purple, star white, and space gray, offering storage options from 128 GB to 1 TB. Pricing for these models in Spain starts at €1,199 for the 11-inch WiFi model and goes up to €1,799 for the 13-inch model with WiFi+Cellular connectivity.

In addition to the new size, we have an expansion of the storage available. We will start from 128 GB but as a novelty this year they will also be offered in 512 GB and 1 TB versions.

Apple explains that it has decided to incorporate the M2 processor, presented last year and present in the MacBook Air with M2. A chip with 5 nanometer photolithography, eight cores and a Neural Engine capable of processing 50% more operations than the M1. A processor that offers very good performance in laptops and is now being transferred to the iPad Air, as was already done with the iPad Pro.

In addition to increased dimensions, there is also a broader range of storage capacities this year, starting at 128 GB and extending to new 512 GB and 1 TB options. Apple has chosen to integrate the M2 processor, which was introduced last year and features in the MacBook Air with M2. This chip employs 5-nanometer photolithography and includes eight cores along with a Neural Engine that processes operations 50% faster than its predecessor, the M1. Demonstrating robust performance in laptops, this processor is now being adapted for use in the iPad Air, following its incorporation into the iPad Pro.

More from Apple Event:

• Apple M4 chip: Everything you need to know
• New Final Cut Pro: Multicam for iPad and advanced AI for Mac

Featured image credit: Apple

Apple has once again surprised the tech community with an impromptu event ahead of its much-anticipated Worldwide Developers Conference. This event, centered around the unveiling of the latest iterations of the iPad Air, introduces significant upgrades and enhancements that aim to solidify Apple’s dominance in the tablet market.

iPad Air specs

The headline feature of the new iPad Air models is their redesign, which now closely mirrors the aesthetics and functionality of the higher-end iPad Pro line. Available in both 11-inch and 13-inch configurations, these devices boast a sleek, modern look that is bound to appeal to both existing Apple enthusiasts and new customers. The new iPad Air is offered in four appealing colors, catering to a variety of user preferences.

Apple Event: New iPad Pro models boast huge M4 chip

Under the hood, the new iPad Air models are powered by Apple’s M2 chip, which marks a significant leap in performance. Apple claims a whopping 50% increase in speed compared to the previous generation iPad Air, which featured the M1 chip. This enhancement is not just in raw processing power but also in graphics performance, making the new iPad Air an ideal choice for everything from professional creative work to high-end gaming.

Another notable improvement is the introduction of a landscape 12MP front camera. This upgrade is particularly timely, considering the increased reliance on video conferencing tools. The landscape orientation of the camera ensures that users are centrally framed while engaging in video calls, providing a more natural and engaging interaction experience.

The new iPad Air also comes with a Liquid Retina display that promises vivid colors and sharp details, essential for both media consumption and creative endeavors. Additionally, Apple has incorporated Touch ID, ensuring that security does not compromise convenience.

Connectivity options are robust, with the inclusion of Wi-Fi 6E offering faster and more reliable internet connections. This feature is especially beneficial for professionals who need to maintain high-speed connectivity for cloud services, large file transfers, or uninterrupted video streaming.

The inclusion of landscape stereo audio also enhances the multimedia experience, providing immersive sound quality that complements the sharp display. For users looking to expand their productivity, the new iPad Air is compatible with Apple’s Magic Keyboard, which transforms the device into a more traditional computing experience, ideal for typing-intensive tasks.

Storage options are generous, with configurations available up to 1TB, allowing users to store large amounts of data without the need for external storage solutions. This is particularly appealing for professionals who work with large video files or extensive photo libraries.

Apple’s commitment to environmental sustainability is evident in the new iPad Air’s construction, which features a 100% recycled aluminum enclosure. This initiative is part of Apple’s broader goal to minimize its carbon footprint and promote sustainable practices across its product lineup.

Pricing details were not disclosed at the event, but Apple confirmed that the new iPad Air models are available for order starting today and will be shipping next week. This quick availability is typical of Apple’s strategy, aiming to capitalize on the buzz created by the unveiling while the details are still fresh in potential buyers’ minds.

The new iPad Air models represent a significant upgrade over their predecessors, offering enhanced performance, better connectivity, and improved multimedia capabilities, all while adhering to Apple’s high standards of design and sustainability. As these tablets hit the shelves, they are expected to attract a wide range of users, from tech enthusiasts to professional creatives, and contribute significantly to Apple’s standing in the global tablet market.

More from Apple Event:

• New iPad Pro models boast huge M4 chip
• Welcome new 11-inch and 13-inch iPad Airs
• Apple M4 chip: Everything you need to know
• New Final Cut Pro: Multicam for iPad and advanced AI for Mac
• New Logic Pro offers a plethora of AI-powered features

Featured image credit: Apple

Apple today announced the launch of the new Logic Pro for iPad 2 and Logic Pro for Mac 11, enhancing professional music production capabilities for songwriting, beat-making, producing, and mixing. These updates are equipped with artificial intelligence that introduces innovative studio assistant features, helping artists precisely when needed while allowing them to retain complete creative control.

The updates bring several new features, including Session Players, which build on the existing Drummer capabilities in Logic Pro by adding a Bass Player and Keyboard Player. Other notable additions include Stem Splitter, which allows for the isolation and manipulation of individual components within an audio recording, and ChromaGlow, which instantly adds warmth to tracks. Both Logic Pro for iPad 2 and Logic Pro for Mac 11 will be available for download from the App Store starting Monday, May 13.

“Logic Pro gives creatives everything they need to write, produce, and mix a great song, and our latest features take that creativity to a whole new level. Logic Pro’s new AI-backed updates, combined with the unparalleled performance of iPad, Mac, and M-series Apple silicon, provide creative pros with the best music creation experience in the industry.”

-Brent Chiu-Watson, Apple’s senior director of Apps Worldwide Product Marketing

Everything you need to know about the new Logic Pro

Let’s spotlight all new features offered by Logic Pro.

Session Players

The latest iteration of Logic Pro introduces revolutionary features in the form of Session Players, expanding upon the already popular Drummer tool that transformed music creation with its debut over a decade ago. These AI-driven musicians now include not just a drummer but also a virtual Bass Player and Keyboard Player, providing a comprehensive, responsive backing band that adapts to the artist’s input. This allows musicians to maintain complete creative control throughout the music-making process, enhancing the live-playing experience with AI that interacts seamlessly with human creativity.

Bass Player

The introduction of the Bass Player is a significant enhancement in Logic Pro. Developed through a collaboration with some of today’s leading bassists and utilizing cutting-edge AI and sampling technologies, the Bass Player offers a selection of eight distinct virtual musicians. Artists can control the complexity and intensity of the bass lines, with additional parameters that mimic realistic playing techniques such as slides, mutes, dead notes, and pickup hits. The Chord Track feature enables the Bass Player to follow along with defined chord progressions, and users can further explore musical creativity with 100 Bass Player loops or tap into six meticulously sampled instruments available through the Studio Bass plug-in.

Keyboard Player

The Keyboard Player in Logic Pro allows users to choose from four different playing styles, each designed in cooperation with top studio musicians to suit a variety of music genres. This virtual instrument can execute everything from simple block chords to complex voicings with extended harmony. Like the Bass Player, the Keyboard Player integrates seamlessly with the Chord Track, ensuring accurate adherence to the song’s chord progressions. The Studio Piano plug-in enhances this experience, offering users sound-shaping options that adjust microphone placements, pedal and key noises, release samples, and sympathetic resonance, enriching the overall musical texture.

Stem Splitter

Stem Splitter is a groundbreaking feature designed to salvage and enhance great performances captured in less formal environments, such as voice memos or live shows. This tool uses AI and Apple’s M-series silicon to separate mixed audio recordings into four distinct components—Drums, Bass, Vocals, and Other Instruments. With these components isolated, artists can easily apply effects, introduce new parts, or remix the original material, breathing new life into once-inaccessible performances.

ChromaGlow

ChromaGlow leverages AI to emulate the revered sounds of classic studio hardware. This feature offers five different saturation styles that add depth, warmth, and presence to any track. Users can select from modern, clean enhancements to nostalgic, vintage tones or explore more radical sound transformations, all customizable to fit the artist’s vision.

Since its launch, Logic Pro for iPad has quickly become a favorite among creatives, thanks to its intuitive touch interface and versatile functionality. The software turns the iPad into a dynamic instrument and portable studio, enriched by the robust capabilities of Apple silicon. This allows for complex multitrack projects and expansive sound design possibilities on the go. Transitioning projects between iPad and Mac is streamlined, ensuring a fluid creative process whether in the studio or on the move.

Pricing

Logic Pro for Mac 11 will roll out on May 13 as a free update for existing users, and will be available for new users at $199.99 on the Mac App Store. It requires macOS Ventura 13.5 or later. Similarly, Logic Pro for iPad 2 will be accessible as a free update for current users, and for new users, it will be priced at $4.99 per month or $49 per year after a one-month free trial. This version requires iPadOS 17.4 or later. Both updates underscore Apple’s commitment to making professional-grade music production tools more accessible and powerful.

More from Apple Event:

• New iPad Pro models boast huge M4 chip
• Welcome new 11-inch and 13-inch iPad Airs
• Apple M4 chip: Everything you need to know
• New Final Cut Pro: Multicam for iPad and advanced AI for Mac

Featured image credit: Apple

Tim Cook, CEO of Apple, recently made waves in the tech world by hinting at Apple’s upcoming foray into generative AI. This announcement came during an investor call following Apple’s strong second-quarter fiscal 2024 results.

Cook highlighted the company’s advantages that will set its generative AI apart from the competition.

Apple’s Q2 financials signal strength for AI investment

Apple’s positive Q2 results provided a strong foundation for their AI ambitions. The company reported robust growth across its product segments, including iPhone, iPad, Mac, and wearables. This financial strength allows Apple to invest heavily in research and development, a crucial factor in the competitive AI landscape.

While specific details about Apple’s generative AI project remain under wraps, Cook did mention some key areas where the company believes it holds an edge.

Let’s delve deeper into these areas.

Tightly integrated hardware and software is a recipe for success

One of Apple’s most distinctive advantages lies in its vertically integrated approach. Unlike many competitors who rely on various hardware providers, Apple designs its own custom chips (Apple Silicon) and integrates them seamlessly with its software (iOS, iPadOS, macOS). This tight control allows for exceptional optimization, ensuring the AI features leverage the full potential of the hardware.

For instance, Apple’s powerful neural engine, built into the Apple Silicon chips, can perform complex AI tasks efficiently. That’s why Apple is so much into the talks of on-device LLM models. This translates to faster processing of generative AI applications, potentially leading to smoother user experiences.

“We believe in the transformative power and promise of AI, and we believe we have advantages that will differentiate us in this new era, including Apple’s unique combination of seamless hardware, software, and services integration, groundbreaking Apple Silicon with our industry-leading neural engines, and our unwavering focus on privacy, which underpins everything we create.”

– Tim Cook

Privacy is the name of the differentiator in the AI race

Privacy has become a growing concern in the tech industry, especially with AI applications that collect and analyze vast amounts of data. Apple has consistently positioned itself as a leader in user privacy, and this focus is expected to extend to its generative AI.

Cook emphasized Apple’s “unwavering focus on privacy” as a key advantage. This suggests that Apple’s generative AI will be designed with robust privacy safeguards in mind. While the specifics remain undisclosed, it could involve features like on-device processing or anonymized data usage, potentially giving Apple a unique selling proposition in the market.

Does Apple have what it takes to succeed in GenAI?

With Apple’s strong financial backing, vertically integrated approach, and commitment to privacy, the company appears well-positioned to make a significant impact in generative AI. However, the exact nature of Apple’s generative AI applications and how they will compare to existing solutions remain to be seen.

Apple’s upcoming event on May 7th, titled “Let Loose,” could potentially shed light on their AI plans. Whether they choose to unveil their generative AI project at this event or wait for a later date, one thing is certain: Apple’s entry into this field is bound to generate significant interest and spark further competition within the market.

Featured image credit: Apple

Apple, the tech giant known for its user-friendly devices and software, is reportedly in talks with OpenAI. This news has sparked curiosity about the potential integration of OpenAI’s technology into Apple’s upcoming iOS 18 update.

Bloomberg’s report suggests that Apple has rekindled discussions with OpenAI regarding the use of their AI tools in iOS 18. This follows earlier interactions between the two companies, though the extent of their previous collaboration remains unclear. The current talks highlight Apple’s interest in bolstering the AI capabilities of its iPhone and iPad operating systems.

OpenAI has made a name for itself in the field of generative AI, a subfield concerned with developing algorithms that can create new and original content. Their most popular creation is likely ChatGPT, a large language model capable of generating realistic and coherent chat conversations. This technology, and others like it from OpenAI, could be what Apple is looking to incorporate into iOS 18.

What could this integration look like?

The specifics of how Apple might integrate OpenAI’s technology remain under wraps. However, some reports speculate on potential features. These include functions like automatic text generation for emails or messages, on-device LLMs, or even AI-powered notification recaps. Additionally, Apple might be looking to develop a chatbot-like feature within iOS 18, leveraging OpenAI’s expertise in this area.

Apple’s in-house AI efforts

Apple is not solely relying on external sources for its AI ambitions. The company has been developing its own large language models, and iOS 18 is also expected to showcase these internal efforts. This could lead to a combination of Apple’s in-house AI and OpenAI’s technology within the new operating system.

Set your sights on the upcoming WWDC

Apple’s annual Worldwide Developers Conference (WWDC) is typically the platform for unveiling new software and services. With WWDC just around the corner, it’s likely that Apple will use this event to showcase the specific features and functionalities of iOS 18. Whether and how OpenAI’s technology factors into these features will likely be revealed during the conference.

A growing trend

The potential integration of OpenAI’s technology in iOS 18 signifies a growing trend in the mobile device industry. As AI continues to develop, we can expect more smartphone and tablet manufacturers to explore ways to incorporate these advancements into their operating systems. The coming months will provide a clearer picture of how Apple’s collaboration with OpenAI will shape the future of AI on mobile devices.

Featured image credit: fabrikasimf/Freepik

Apple’s upcoming iOS 18 AI enhancements are likely to predominantly utilize local processing capabilities to prioritize user privacy and data security.

Google and Samsung have been actively embedding AI technology into their top-tier smartphones, and Apple is set to join this trend with its upcoming iOS 18 launch. According to a report by Bloomberg’s Mark Gurman, Apple plans to operate its AI features directly on the device, bypassing the need for cloud processing.

“As the world awaits Apple’s big AI unveiling on June 10, it looks like the initial wave of features will work entirely on-device. That means there’s no cloud processing component to the company’s large language model, the software that powers the new capabilities,” Gurman states.

Apple’s choice to utilize device-based processing for AI offers advantages such as faster response times and improved privacy, as data does not leave the device. Yet, this method might limit the use of powerful cloud computing needed for more complex AI functionalities. For instance, Samsung’s Galaxy AI features offline functions like Interpreter and typing aids, and Google has created the Gemini Nano AI, which also runs locally on devices.

Nonetheless, current smartphone hardware faces challenges in supporting high-end large language models such as ChatGPT without cloud assistance. Therefore, some of the more intricate AI functions from Samsung and Google still rely on cloud computing power. Gurman suggests that Apple could integrate cloud computing into its features, potentially using Google’s Gemini technology or another service. Samsung’s Galaxy AI allows users to choose between cloud-based and local processing for some functionalities, trading off higher quality or broader capabilities for increased privacy.

Apple’s emphasis on local AI processing indicates its commitment to bolstering its reputation for protecting user privacy. The forthcoming iOS 18 is expected to enhance generative AI features across Apple’s range of applications, with anticipated upgrades to the Spotlight search functionality, Siri’s handling of complex queries, and advanced image editing tools in the Photos app.

When is the release date of iOS 18?

Apple plans to showcase iOS 18 and its new AI features at the Worldwide Developers Conference (WWDC), scheduled from June 10 to June 14.

Featured image credit: zhang kaiyv/Unsplash

Apple is getting creative with new ideas to make life at home even easier. According to Bloomberg, they’re thinking about making robots that can help with everyday tasks, like following you around the house or moving things around on a table.

Exploring robots

Apple’s engineers are tinkering with cool ideas for robots that could be part of our homes. One idea is a robot that can roll around and follow you wherever you go indoors. Another idea is a gadget for your table that can move its screen around all by itself. These projects are still in the early stages, but they show that Apple is serious about making our homes smarter.

Why they’re doing this?

After deciding not to make a car and while they are releasing LLM called ReaLM allegedly beats GPT-4, Apple needs to find new ways to make money. They think making helpful robots for our homes could be a big opportunity.

But it’s not easy – they have to figure out if people will actually want these gadgets and how to make them work really well.

Challenges ahead

Making robots for homes isn’t a walk in the park. Apple’s smart people have to solve tricky problems like making sure the robots don’t fall over and finding out what we’d be willing to pay for them. There’s also a lot of debate among Apple’s top bosses about whether these robot ideas are worth it.

Learning from mistakes

Even though Apple’s electric car project didn’t work out, they learned a lot from it. Some of the technology they were developing for the car is now being used for these new robot ideas. So, even when things don’t go as planned, Apple finds a way to make something good out of it.

What’s next?

Apple is still figuring things out, but they’re hiring people to work on these robot ideas, which shows they’re serious about making them real. They’re excited about what the future holds, and while there are challenges ahead, Apple is known for pushing the boundaries of what’s possible with technology.

Apple’s journey into home robotics is just getting started, but it shows their commitment to making our lives easier and more connected. While there’s still a long way to go, Apple’s determination and creativity could lead to some exciting innovations in the future. Keep an eye out for what’s next from Apple – it might just change the way we think about robots in our homes.

All images are generated by Eray Eliaçık/Bing

Apple shared some interesting insights about its Large Language Model (LLM): ReaLM. With ReaLM, Apple aims to transform our everyday interactions with our devices, offering a smarter, more intuitive user experience that seamlessly integrates with our daily lives. The Cupertino firm keeps investing in AI advancements, as evidenced by this research publication.

Apple’s ReaLM competes with other LLMs

Apple’s AI experts outline a system that enables Siri to go beyond mere image recognition capabilities. They also claim this system not only competes with but surpasses GPT-4, based on their internal benchmarks:

This development suggests a future where Siri becomes more intelligent and efficient. Apple appears optimistic about its execution of this project, showcasing its speed when benchmarked against OpenAI’s ChatGPT 3.5 and 4.0 models:

“As another baseline, we run the GPT-3.5 (Brown et al., 2020; Ouyang et al., 2022) and GPT-4 (Achiam et al., 2023) variants of ChatGPT, as available on January 24, 2024, with in-context learning. As in our setup, we aim to get both variants to predict a list of entities from a set that is available. In the case of GPT-3.5, which only accepts text, our input consists of the prompt alone; however, in the case of GPT-4, which also has the ability to contextualize on images, we provide the system with a screenshot for the task of on-screen reference resolution, which we find helps substantially improve performance.”

Super-brain Siri

In its research, Apple introduces ReaLM as a significant enhancement for Siri, essentially equipping it with a “super brain.” This upgrade significantly improves Siri’s ability to comprehend user requests by analyzing on-screen content, such as text messages and images, to anticipate users’ needs more accurately. ReaLM also keeps track of ongoing conversations with Siri, allowing it to recall previous mentions for better assistance.

ReaLM essentially acts as an omnipresent observer, capable of detecting background activities like alarms or music and tailoring its interactions accordingly.

The research includes a sample dialogue showcasing its capabilities.

When compared with other intelligent systems, ReaLM has demonstrated superior problem-solving skills, making it a standout feature that operates directly on iPhones and other Apple devices. This approach ensures that users’ data remains secure and that the system operates with exceptional speed, enhancing Siri’s intelligence and understanding of users’ actions and speech.

While there’s no confirmed release date for Apple’s ReaLM, it’s anticipated that aspects of this technology might be integrated into upcoming versions of Apple’s operating systems, such as iOS or macOS. Future events like the Worldwide Developers Conference (WWDC) in June may provide more insights into its implementation.

The Trouble With Siri

Featured image credit: Stephen L/Unsplash

Apple has officially announced the schedule for the Worldwide Developers Conference (WWDC) 2024, setting it from June 10 to June 14.

AI will be at the center stage on WWDC 2024

Highlighting the importance of artificial intelligence in this year’s conference, Apple’s chief of marketing, Greg Joswiak, has teased the event as “Absolutely Incredible,” playfully emphasizing AI’s prominence.

Mark your calendars for #WWDC24, June 10-14. It’s going to be Absolutely Incredible! pic.twitter.com/YIln5972ZD

— Greg Joswiak (@gregjoz) March 26, 2024

WWDC is the platform where Apple unveils significant updates to its suite of operating systems, so we can look forward to presentations on iOS 18, iPadOS 18, MacOS 15, WatchOS 11, tvOS 18, and VisionOS 2.0.

This event is a crucial gathering for developers, offering them direct interaction with Apple experts and showcasing the latest tools and features designed to inspire the creation of new applications within the Apple ecosystem.

“We’re so excited to connect with developers from around the world for an extraordinary week of technology and community at WWDC24. WWDC is all about sharing new ideas and providing our amazing developers with innovative tools and resources to help them make something even more wonderful,” stated Susan Prescott, Apple’s VP of Worldwide Developer Relations.

This year’s WWDC holds the promise of an additional focus, particularly on Apple’s foray into AI. While entities like OpenAI, Microsoft, and Google have already been integrating generative AI into their offerings, Apple appears to have been slower to enter this innovative field.

In an effort to bridge this gap, it’s reported that Apple has dedicated resources to developing proprietary AI technology for incorporation into the next iPhone iteration and other devices. Expected highlights at WWDC include AI-enhanced features for Apple Music and a significant, highly anticipated update for Siri, aiming to modernize and improve its functionality.

Catch WWDC sessions and more on the new Apple Developer YouTube

Serenity Caldwell, who now serves as the Content Director and Design Evangelist for visionOS among other Apple platforms, has revealed through a post on X that Apple has been diligently preparing to broadcast sessions on YouTube.

ALSO our folks have been working hard behind the scenes to bring sessions to YouTube! You can now watch content from WWDC23 here as well as in the Developer app and on the Apple Developer website. 📺 https://t.co/62atUuDgoK

— Serenity Caldwell (@settern) March 26, 2024

This initiative has already materialized, with a channel live on YouTube showcasing all the videos from WWDC 2023. As WWDC 2024 approaches this June, attendees can look forward to accessing this year’s conference videos on YouTube as well. These sessions will continue to be available through the Apple Developer website and app, ensuring widespread accessibility.

In a move to enhance its AI capabilities, Apple is reportedly in discussions to collaborate with an external partner, with speculations pointing towards Google for integrating Gemini-powered AI features into the iPhone. Additionally, Apple’s acquisition of a Canadian startup, DarwinAI, indicates a strategic push towards developing AI systems that are both more compact and efficient, signaling a significant step forward in Apple’s AI integration efforts.

Featured image credit: Medhat Dawoud/Unsplash

Word has surfaced that Apple could be on the verge of a new partnership in mainland China – a collaboration with tech giant Baidu on artificial intelligence (AI) technology.

While unconfirmed by either company, this move would have interesting implications for both players and the Chinese technology scene.

Why Baidu? Why now?

Several factors likely contribute to the appeal of integrating with Baidu’s AI solutions.

Firstly, Baidu’s Ernie Bot is not only a powerful generative AI model, but it also operates within the bounds of Chinese regulations. This regulatory approval is a necessity in China’s closely monitored tech environment. Secondly, generative AI models excel when trained with language-specific data.

Baidu’s established expertise in Chinese language processing could give Apple a critical advantage in tailoring its services to the vast Chinese market.

Lastly, analysts note Baidu’s recent advancements in generative AI, even surpassing some expectations. A collaborative relationship with Apple could significantly accelerate Baidu’s growth and development trajectory.

Seems like Google didn’t shake hands with Apple

Recent rumors suggested Apple was exploring possibilities with Google’s Gemini AI for integration into its products. However, it appears those talks haven’t led to a concrete partnership.

This turn of events further underscores Apple’s potential interest in finding a regionally tailored AI solution, making the reported Baidu collaboration seem even more plausible.

Scheme of things

If these reports hold true, this wouldn’t be Apple’s first localization strategy within China. The tech giant already uses different cloud service providers in the country compared to other international markets. A Baidu-powered AI could be the next logical move in adapting to the Chinese market’s specific rules and preferences.

This shift would also come at a time when generative AI like ChatGPT is making waves worldwide. Tech companies are scrambling to integrate such capabilities into their products, and Apple likely doesn’t want to get left behind in a major market like China.

Advantages on both sides

• Apple’s gain: Integration with Ernie Bot could give Apple’s products a more seamless user experience for Chinese consumers, enhancing searches, translations, and potentially other AI-driven features within iOS and macOS
• Baidu’s rise: Having its technology embedded in such widely used devices as iPhones would be a major boost for Baidu, increasing exposure to its AI services and potentially fueling further development

Potential ripple effects are undeniable

Beyond the immediate gains for Apple and Baidu, such a move could have broader repercussions:

This partnership might put a global spotlight on China’s progress in the artificial intelligence domain. Ernie Bot’s performance within Apple products could become a benchmark for how competitive Chinese AI technology truly is.

Should this partnership work out, it could inspire future collaborations between Western tech companies and Chinese AI providers. Such collaborations have the potential to advance AI across the board, but also raise concerns about data sharing and compliance with different regulations.

Keeping an eye on developments

For now, we’re in the realm of informed speculation as neither Apple nor Baidu have confirmed the reports. However, the logic behind such a move is sound.

It will be intriguing to see if the rumors solidify—and if so, how this collaboration shapes Apple’s presence in China and further transforms the broader AI landscape.

Featured image credit: Laurenz Heymann/Unsplash

• Apple is poised to significantly enhance its smartphone AI capabilities with the launch of iOS 18 at WWDC 2024. This development is expected to introduce new AI features and the integration of AI technologies from companies like Google into the iPhone ecosystem.
• An innovative AI app store is reportedly in the works for a June launch, coinciding with Apple’s regular WWDC timeline. This initiative, highlighted by Ben Reitzes of Melius Research, signifies Apple’s ongoing commitment to not only catch up in the AI race but to redefine its ecosystem with AI-driven applications, potentially revitalizing its service offerings similar to how iTunes transformed music distribution.
• The concept of an AI-specific App Store, while not entirely new, underscores Apple’s ambition to lead in the AI domain. Discussions with major players such as Google and Baidu suggest a collaborative effort to populate this platform with diverse AI services, including the potential upgrade of Siri, which could significantly impact Apple’s approach to AI and services revenue.

The conversation around Apple’s advancements in smartphone AI has been relatively quiet, but this is anticipated to shift dramatically with the introduction of iOS 18 at WWDC 2024 — Apple’s yearly gathering for developers. The tech giant is rumored to unveil new AI capabilities within the upcoming iOS iteration, and discussions are reportedly underway with several companies, Google included, to integrate their AI technologies into the iPhone ecosystem.

Apple’s AI app store ambitions

Furthermore, recent insights hint at Apple’s plans to launch an innovative AI app store this June, aligning with its customary schedule for the WWDC event. In a discussion with CNBC, Ben Reitzes, the lead technology analyst at Melius Research, remarked that Apple’s position in the AI domain is not as delayed as some might think.

“I think you have to go back in time and realize this company has a history of convincing a lot of leaders to make apps or do something with them while they perfect the ecosystem for which it’s consumed,” Reitzes explained.

He highlighted Steve Jobs’ strategy of persuading music industry executives with a proposal that eventually revolutionized music distribution through iTunes, pricing songs at a dollar each, thereby revitalizing the music sector.

Reitzes suggested that June might mark the beginning of Apple’s efforts to establish a novel app store dedicated to AI, outlining how it will facilitate the acquisition of AI-powered applications.

Understand Apple’s iPhone monopoly lawsuit in 6 questions

“I’m sure Apple will have their own apps. As usual, an AI assistant. Hopefully, they will upgrade Siri, which is probably needed. And then we’ll start to see how this could flow through to the services line,” Reitzes said.

The idea of an AI-centric App Store isn’t a fresh revelation. Various analysts have previously proposed such a concept, indicating that Apple might explore this during internal discussions at WWDC. It’s rumored that conversations have occurred between Apple and tech giants like Google and Baidu regarding the inclusion of their AI services in this envisioned platform.

Google’s Gemini AI, which is currently accessible via a standard app, could seamlessly transition to this specialized AI marketplace. As WWDC is expected in early June, anticipation builds on whether Apple will introduce this innovative AI strategy.

Featured image credit: Rob Hampson/Unsplash

• The European Commission is probing Apple, Google, and Meta for possibly violating the Digital Markets Act, focusing on practices within app stores, search engines, browser choices, and advertising models. Officials express a need for compliance to ensure Europe’s digital markets remain open and competitive.
• Investigations also target Apple’s new app distribution fees and Amazon’s product favoritism. Meta has extra time to integrate Messenger with other services. Companies face fines up to 20% of global revenue for repeat violations.
• Apple’s compliance is under scrutiny, especially its fee structure for alternative app stores on iOS, which critics say could inhibit developers from using platforms other than Apple’s App Store, potentially limiting the Digital Markets Act’s intended benefits.

The European Commission is initiating investigations into five instances of potential non-compliance by Apple, Google, and Meta under its new Digital Markets Act (DMA) antitrust regulations, as confirmed by the authority today.

What’s happening behind the scenes?

“We suspect that the suggested solutions put forward by the three companies do not fully comply with the DMA. We will now investigate the companies’ compliance with the DMA, to ensure open and contestable digital markets in Europe,” stated Margrethe Vestager, the European Union’s antitrust chief.

Today we open 1st #investigations under the #DMA.

We are concerned #Alphabet, @Apple & @Meta are not meeting their obligations e.g:

👉#Apple & #Alphabet still charge recurring fees to #app #developers
👉#Meta offers no real choice for users to opt out of #data combination

⬇️

— Margrethe Vestager (@vestager) March 25, 2024

Specific areas of scrutiny include the examination of Google and Apple’s restrictions against directing users to payment methods outside of their app stores, and the investigation into whether Google unfairly prioritizes its own services in its search results. The investigation will also cover Apple’s method for offering browser choices on iOS, alongside Meta’s advertising targeting model that requires user payment or consent. During a media briefing, the Commission indicated its intention to complete these investigative processes within the coming year.

Furthermore, the European regulatory body is scrutinizing Apple’s proposed fees for app distribution outside its official App Store, and is investigating whether Amazon is giving unfair advantage to its own products on its platform. Additionally, it has been disclosed that Meta has received a six-month extension to ensure its Messenger service can operate with other messaging platforms.

“We are not convinced that the solutions by Alphabet, Apple and Meta respect their obligations for a fairer and more open digital space for European citizens and businesses. Should our investigation conclude that there is lack of full compliance with the DMA, gatekeepers could face heavy fines,” EU Commissioner Thierry Breton remarked.

After the investigations, the Commission plans to inform each implicated party of the necessary corrective actions to resolve any issues, along with the specific steps the Commission intends to implement. In instances of non-compliance, the involved companies could incur penalties amounting to up to 10 percent of their global yearly revenue, as per the DMA regulations, or even up to 20 percent for repeated offenses.

This month marked the commencement of compliance requirements under the DMA for the six leading technology firms identified as gatekeepers. Obligations now include allowing users to switch default applications and remove pre-installed software of the gatekeepers, prohibiting the preferential display of their own services over competitors, and facilitating the use of third-party app marketplaces.

Margrethe Vestager, the EU’s head of competition, previously conveyed to Reuters the Commission’s intent to meticulously assess Apple’s adherence to the regulations amid apprehensions that the company may, in practice, deter the utilization of the DMA’s advantages.

This statement comes in the wake of intense scrutiny directed at Apple’s compliance with the Digital Markets Act. While the firm has begun to permit alternative app stores on its iOS platform, in line with the new mandates, it has introduced a revised fee model. Critics argue that this change is likely to deter developers from offering their applications through channels other than the Apple App Store.

Image credits: Kerem Gülen/Midjourney

The Department of Justice (DOJ) has filed a landmark lawsuit against Apple. Let’s explore the iPhone monopoly lawsuit, where the DOJ accused the tech giant of wielding excessive power in the marketplace and stifling competition and innovation.

This article explores the key points of the lawsuit briefly: Apple’s alleged dominance, the company’s response, specific accusations, the DOJ’s desired outcome, and the potential impact on consumers and the tech landscape as a whole. Get ready to unpack Apple’s iPhone monopoly lawsuit and its potential consequences—it’s a high-stakes battle with far-reaching implications.

US sues Apple: iPhone monopoly lawsuit explained

The Department of Justice (DOJ) has filed a lawsuit against Apple, accusing the company of dominating the smartphone market and hurting competition. Here are the main points:

• What’s Apple’s iPhone monopoly lawsuit about?: The DOJ alleges that Apple has gained too much power in the smartphone industry, making it difficult for other companies to compete. They claim this hurts innovation and limits choices for consumers by these alleged methods:
  • Blocking innovative super apps: Apple stands accused of impeding the growth of apps with expansive functionality, known as super apps, which could facilitate seamless transitions between different smartphone platforms. By limiting the development of such apps, Apple allegedly maintains its grip on users and stifles competition.
  • Suppressing mobile cloud streaming services: The DOJ alleges that Apple has thwarted the advancement of cloud-streaming apps and services, denying consumers access to high-quality video games and other cloud-based applications without the need for expensive smartphone hardware. This suppression allegedly serves to bolster Apple’s own offerings while curtailing alternatives
  • Excluding cross-platform messaging apps: Apple is accused of intentionally degrading the quality, innovation, and security of cross-platform messaging apps to incentivize users to remain within the Apple ecosystem. By limiting interoperability, Apple allegedly compels users to stick with iPhones to maintain consistent messaging experiences
  • Diminishing non-Apple smartwatches’ functionality: The lawsuit asserts that Apple has deliberately restricted the capabilities of third-party smartwatches, thereby coercing users into purchasing Apple Watches to access full functionality. This alleged tactic imposes significant costs on users who opt for non-Apple devices.
  • Limiting third-party digital wallets: Apple purportedly hampers the creation of cross-platform third-party digital wallets by preventing tap-to-pay functionality in third-party apps. This limitation, according to the DOJ, undermines competition and innovation in the digital payments space.
• What does Apple say?: Apple denies the accusations. They argue that they operate fairly and that their practices have led to positive outcomes for consumers. Apple pledges to vigorously defend themselves against the claims made by the DOJ.
• What’s Apple accused of doing?: The lawsuit lists several actions by Apple that the DOJ believes are anti-competitive. These include restricting the functionality of non-Apple smartwatches, making it challenging for other payment systems to work smoothly on iPhones, and not allowing its messaging service to communicate with other platforms seamlessly.
• What does the lawsuit want?: The DOJ wants Apple to change its practices to level the playing field for other companies. They seek to prevent Apple from engaging in actions that could maintain or strengthen its dominance in the market. Additionally, they aim to ensure that Apple’s agreements and contracts don’t unfairly disadvantage competitors.
• Why does it matter?: If the lawsuit succeeds, it could have significant implications for the smartphone industry and consumers. It could lead to more competition, potentially resulting in lower prices and more innovation. Additionally, it could set a precedent for how other big tech companies are regulated in the future.
• What happens next?: The legal process will unfold over time. Apple and the DOJ will present their arguments, and a decision will be made by the court. Regardless of the outcome, this lawsuit underscores the government’s efforts to promote fairness and competition in the tech industry. It’s an ongoing story that will continue to evolve.

Apple’s App Store antics face fresh scrutiny from tech titans

The DOJ’s lawsuit against Apple is a big deal, and it could change the way smartphones are made and used. We’ll have to wait and see what happens, but it’s definitely something to keep an eye on.

Want to learn more? Click here to get the DOJ’s official complaint.

All images are generated by Eray Eliaçık/Bing

The simmering tension between Apple and a growing chorus of tech giants has reignited over the company’s App Store policies.

Microsoft and Meta have joined forces with Epic Games and others, expressing strong disapproval of Apple’s rigid control over its app marketplace.

These companies argue that Apple’s iron grip stifles competition, hinders innovation, and ultimately harms both developers and consumers.

The gripe at the core of the dispute

The central point of contention revolves around Apple’s insistence on utilizing its proprietary in-app payment system for transactions within apps distributed through the App Store. This means developers are compelled to pay Apple a commission, often a substantial 30%, on in-app purchases and subscriptions – a move that irks many developers.

Apple EU fine challenges App Store’s dominance

It’s worth noting that in 2021, a court ruling aimed to shake things up. The ruling directed Apple to allow app developers to guide users toward alternative payment options outside the App Store. This shift was intended to offer developers a chance to bypass Apple’s commission structure.

Apple’s alleged rule-bending draws criticism

However, Meta, Microsoft, Elon Musk’s X, and Match Group have joined forces with Epic Games to challenge Apple’s response to the court ruling. These companies allege that Apple is not fully complying with the injunction and is, instead, resorting to maneuvering tactics that make it unnecessarily difficult for users to discover and access cheaper payment alternatives.

In a joint filing, the companies expressed their belief that Apple’s actions amount to a “clear violation” of the 2021 court injunction. They claim that Apple is hindering competition and artificially inflating costs for consumers.

Examples of Apple’s maneuvers

Meta offers a prime example to illustrate this issue. Meta contends that in 2022, Apple began enforcing its IAP (in-app payment) fee for Meta’s product that enables advertisers to boost the visibility of their posts within apps. This move, Meta argues, adversely impacts them and their users.

Furthermore, even in situations where Apple has begrudgingly conceded to permitting external payment options, the tech giant continues to impose a hefty commission (reportedly at 27%) on those transactions. Developers find themselves in a catch-22: either pay Apple’s commission or face complex and often user-unfriendly external payment processes.

Things have changed in the EU

The landscape has shifted significantly for Apple within the European Union. The EU’s landmark Digital Markets Act (DMA) came into force in 2024, specifically designed to curb the power of technology giants and foster greater competition. The DMA includes provisions that directly target practices like Apple’s insistence on a proprietary in-app payment system.

The DMA mandates that “gatekeeper” platforms, including Apple, must allow the installation of third-party app stores and permit developers to utilize alternative payment systems. This means that Apple could soon face greater regulatory pressure within the EU to adjust its App Store policies and create a more open and competitive marketplace.

The battle for a more open marketplace

The ongoing dispute paints a picture of a growing movement against Apple’s tight grip on its mobile app ecosystem. Companies want to see a more level playing field within the App Store, where developers have greater choice regarding payment processing and can directly engage with consumers without restrictive intermediaries.

While Apple has yet to offer a specific comment regarding the latest accusations, it’s likely that a protracted legal tug-of-war will continue. Regulatory scrutiny of big tech is increasing, and authorities may take a greater interest in how companies like Apple manage their app marketplaces.

A shift is on the horizon

The clash between Apple, Meta, Microsoft, and others signals a potential shift in the dynamics within the app economy.

Whether this will lead to a fundamental transformation of the App Store remains to be seen. However, this ongoing conflict certainly spotlights the increasing pressure on Apple to re-evaluate its policies and create a fairer environment for developers and consumers alike.

Featured image credit: Nikolai Chernichenko/Unsplash.

• Apple acquires DarwinAI, focusing on enhancing AI systems’ efficiency and signaling a strong push towards on-device AI implementation by 2024.
• The move aligns with Apple’s privacy commitment, aiming to run AI algorithms on devices to secure user data, reduce latency, and enable offline AI functionalities.
• Amidst bolstering its AI division with DarwinAI’s team, Apple leads in AI startup acquisitions, positioning itself for a significant reveal of AI advancements, including the MM1 project, in the near future.

Apple’s recent acquisition of an AI startup sheds light on the corporation’s strategic direction for artificial intelligence come 2024. DarwinAI, a Canadian enterprise specializing in visual quality inspection, has crafted methodologies to streamline and enhance the efficiency of AI systems.

How will Apple progress in the AI race in 2024?

Tim Cook, Apple’s CEO, has pledged to unveil further insights into Apple’s AI progress in 2024. This move to acquire a company known for optimizing AI operations on compact devices suggests Apple’s intention to implement AI models directly on devices.

Running AI algorithms directly on devices dovetails with Apple’s commitment to privacy, ensuring users’ data remains on their devices rather than being transmitted to cloud servers. This method enhances user privacy, decreases response times, and allows for the operation of AI functionalities offline.

While Siri’s on-device functionality on iPhones exemplifies Apple’s existing capabilities in on-device AI, the tech giant has yet to lead in the advent of generative AI tools. These tools necessitate large language models (LLMs) and the infrastructure to produce content from such models, an area where Apple has seen slower progress compared to its aspirations.

Will there be an “Apple GPT”

Optimized, pre-trained models that maintain efficiency are ideal for on-device AI execution. Achieving this involves refining AI models to reduce their size and complexity without sacrificing their effectiveness. The deployment of GPUs and bespoke chips, like Apple’s Neural Engine, acts as a proof to the push for accelerated AI processing.

DarwinAI’s acquisition by Apple seems to underscore a focus on this very optimization for on-device application, suggesting a strategic move to bolster Apple’s capabilities in this area. Following the acquisition earlier this year, a significant number of DarwinAI’s team has transitioned to Apple’s AI division, a move reported by Bloomberg sources seeking anonymity due to the acquisition not being formally disclosed.

Dr. Alexander Wong, a co-founder of DarwinAI, has assumed the role of Director of Machine Learning Research at Apple since January, hinting at the acquisition’s timeframe. Apple’s aggressive strategy of integrating innovative technologies, research, and expertise from various startups into its ecosystem was evident in 2023. It led the pack in AI startup acquisitions, with a tally of 32, outstripping Google, Meta, and Microsoft.

Given Apple’s lag in the AI race and its reticent approach to disclosing plans, each acquisition, especially in AI, stirs considerable attention and speculation about the company’s future direction. In addition to this strategic acquisition, Apple’s research division recently unveiled a document that illuminates the company’s progress with MM1, a collection of cutting-edge multimodal large language models.

Featured image credit: Laura Chouette/Unsplash

There’s a buzz about a big possibility: Could Google team up with Apple for the next iPhone? Rumors say they’re talking about putting Google’s clever AI, Gemini, into future iPhones. Imagine if Siri could do even more with Google’s smarts! But is it really happening? Let’s dig into the details and see what this could mean for the next iPhone.

Is Google going to be a part of iPhone 16?

As of now, discussions between Apple and Google are reportedly ongoing regarding the potential integration of Google’s Gemini AI into the next generation of iPhones. According to various reports, Apple is considering adopting Gemini AI for cloud-centric generative AI features in iOS 18. These features could encompass tasks such as:

• Image creation
• Essay writing
• Conceptual and complex reasoning

However, it’s important to note that no official confirmation has been provided by either Apple or Google regarding the incorporation of Gemini AI into future iPhone models. The details surrounding the negotiations, including terms of agreement, branding, and implementation strategies, remain undisclosed to the public.

We can expect to find out more about Apple’s talks with Google and if Gemini AI will be on future iPhones soon. Usually, big announcements like this come during important events like Apple’s WWDC, which happens around June each year.

While rumors suggest that Apple is exploring partnerships with Google and other AI companies like OpenAI, the specifics of any potential collaboration have not been confirmed. Apple has also been developing its own AI capabilities, including projects such as the Ajax language model, the Apple GPT chatbot, and its last official announcement, Apple MM1.

Google’s Gemini AI now has a feature that no one has

Let’s imagine: What if Google’s Gemini AI powers the AI features of next-gen iPhones?

As we consider the possibility of Google’s AI, Gemini, joining forces with iPhones, let’s break down what this could mean:

Potential benefits

• Better iPhone experience: Imagine Siri becoming even smarter with Gemini’s help, thanks to its generative AI features. Your phone could feel more like a helpful friend, understanding you better and even predicting what you need. Plus, with Gemini’s generative capabilities, tasks like image creation and essay writing could be effortless, making your interactions with your phone more intuitive and enjoyable.

• Longer battery life: Gemini’s efficiency could mean your phone lasts longer between charges, because it uses less power for smart stuff.

Potential challenges

• Apple’s concerns: Apple might worry about depending too much on Google. They might need a special version of Gemini just for iPhones to make sure it fits their strict privacy rules.
• Getting app makers onboard: Apps might need to change to work with Gemini. Apple will need to help developers make this transition smoothly.
• Following rules: There are laws about data privacy, and Apple and Google will have to make sure they’re following them when using Gemini.

Possible outcomes

• All in: Apple and Google work closely together, making Gemini the main brain behind Siri and other apps. App makers get excited and start using Gemini in fancy new ways.
• Mixing it up: Apple sticks to its own AI but lets other companies, like Google, safely integrate into iPhones. This means more smart features without giving up control.

In short, while there are some big challenges, the idea of Google and Apple teaming up for iPhone AI is quite intriguing.

So, do you think this could really happen?

All images are generated by Eray Eliaçık w/Bing Image Creator

In a discreet move, Apple’s research team has published a document shedding light on the company’s advancements in MM1, a suite of advanced multimodal large language models. These models are designed for a variety of applications including natural language inference, image captioning, and visual question answering. This revelation indicates that Apple, traditionally reticent about its AI ventures while its competitors hailed AI as the future of technology, is not only catching up but is also poised to set the pace in the industry.

What’s the extent of Apple MM1?

“In this work, we discuss building performant Multimodal Large Language Models (MLLMs). We demonstrate that for large-scale multimodal pre-training using a careful mix of image-caption, interleaved image-text, and text-only data is crucial for achieving state-of-the-art few-shot results across multiple benchmarks, compared to other published pre-training results,” the document reads.

The document elaborates on MM1, characterizing it as a robust ensemble of multimodal models, capable of supporting up to 30 billion parameters. It highlights their exceptional performance, fine-tuned across a spectrum of multimodal benchmarks, positioning these models at the forefront of foundational AI technologies. According to the team at Apple, multimodal large language models (MLLMs) represent a significant evolution beyond traditional LLMs, boasting enhanced capabilities.

The researchers at Apple are convinced they have achieved a significant milestone in training models to interpret both images and text. They anticipate that their insights will significantly aid the community in developing models that can handle increasingly large datasets more efficiently and reliably. However, despite the promising insights shared in the paper, the practical application and testing of Apple MM1 remain on the horizon, with access to the model itself yet to be opened up for external evaluation.

The future of Apple’s venture into large language models, particularly MM1, hangs in a balance, with speculation around the company’s development of an LLM framework internally dubbed “Ajax,” part of an ambitious $1 billion investment in AI research and development. Adding fuel to this fire, rumors have swirled about Apple’s acquisition of the startup DarwinAI earlier this year, a move purportedly aimed at bolstering these efforts.

Apple’s CEO, Tim Cook, broke the company’s year-long silence on its AI ambitions during a post-earnings call in February, stating:

“We view AI and machine learning as fundamental technologies, and they’re integral to virtually every product that we ship. We’re excited to share the details of our ongoing work in that space later this year.”

More so, Apple recently showcased the AI capabilities of its new MacBook Air M3, hinting at the significant role AI will play in its future offerings. In a strategic pivot, the company chose to disband Project Titan last month, redirecting its focus towards burgeoning areas like artificial intelligence, signaling a recalibration of its innovation priorities.

Featured image credit: Kerem Gülen/Midjourney

Apple, famous for its tightly controlled App Store experience on iOS and iPadOS devices, recently implemented a series of last-minute policy changes that have generated a wave of mixed reactions from the developer community.

Apple, which has been under fire from the DMA, was recently required to introduce iOS sideloading changes and alternative app stores. Today, the tech giant has made some more changes to the App Store’s policy to comply with the DMA’s new rules.

While some developers see these updates as a positive step towards increased transparency and flexibility, others remain wary of the potential limitations and persisting concerns surrounding in-app purchase fees.

Apple App Store changes

Apple wants to increase the transparency surrounding how in-app purchase options work.

In response to this change, developers will be required to clearly explain what users will get when making in-app purchases. They must also show how those purchases might differ in pricing or functionality compared to buying directly from the developer’s website or alternative platforms.

Rules about how apps deal with non-fungible tokens (NFTs) are now more clearly defined. Apps are permitted to allow users to view and browse their NFT collections. However, any transactions related to buying or selling NFTs within an app must continue to use Apple’s in-app purchase systems – and will, therefore, incur the associated commission fees.

Developers gain a new option with the ability to create ‘unlisted apps’. These apps cannot be found through standard searches on the App Store. Instead, users will need a direct link from the developer in order to access and install the app. This feature could potentially allow for more private or specialized app distribution models.

While not a direct change to the App Store itself, Apple appears to be relaxing longstanding restrictions on third-party browser engines. This change could have significant long-term impacts on how apps and web-based experiences can function and interact within the iOS ecosystem.

Where is the catch?

While some of these changes provide new opportunities, a significant sticking point remains—Apple’s in-app purchase commission. Developers who facilitate in-app transactions are subject to Apple’s commission, often up to 30% of the sale price.

This cut into revenue has been a consistent source of contention amongst developers, with some opting to either avoid in-app features or raise prices to offset the costs.

What are developers saying?

The response from the developer community to these changes has been varied.

Some developers express deep frustration with the continued obligation to utilize Apple’s in-app purchase systems. Many consider the commission fees exorbitant and an unnecessary burden on their businesses.

Others, while not thrilled about the commissions, understand Apple’s perspective. They recognize that Apple provides a valuable platform and marketplace for their apps.

Developers see the potential in ‘unlisted apps’ and possible future relaxation of browser engine rules. These changes could open doors for specialized app distribution and more unique web-based experiences within the iOS ecosystem.

DMA ‘rules’

Apple’s adjustments to App Store policies don’t occur in a vacuum. The company faces intense antitrust scrutiny and mounting legal pressure in numerous territories and DMA decisions on gatekeepers have led to lots of changes for tech giants.

As a matter of fact, all six designated gatekeepers, Alphabet, Apple, Amazon, Meta, Microsoft, and ByteDance, had to go through a series of changes.

Here is a quick rundown:

Alphabet (Google)

• Customers will have upfront options to select their preferred search engine and web browser on their Android devices
• Google Search will include more prominent links to comparison websites when customers look for things like flights or hotels
• Customers will have clearer choices about how their data is shared across Google products like YouTube, Search, and their advertising network

Apple

• While likely with restrictions, iOS will start allowing app installation from sources other than Apple’s App Store
• Customers will be able to use web browsers not built on Apple’s WebKit technology and choose their default browser
• Apps beyond Apple Pay will be able to use NFC technology for contactless payments

Meta

• Customers might gain the option to pay a fee to get an ad-free Facebook and Instagram experience
• Meta is gradually rolling out more options for customers to control how their data is used for things like targeted advertising
• Meta is working to allow messaging between WhatsApp and other platforms, but the timeline is uncertain

Amazon

• Customers will be explicitly asked for consent to use their data for personalized advertising
• Advertisers will get more detailed reports about their ad placements and related fees
• Advertisers will get a way to verify their campaigns’ success in a way that aims to prioritize customer privacy

Microsoft

• Customers will be able to disable Bing search within Windows, uninstall Edge, and use other search tools
• Companies can add their own content to the Windows Widget board

ByteDance (TikTok)

• Customers will be able to move their TikTok data (like posts and followers) to other apps more easily
• Customers will get a better tool for downloading their personal TikTok information in bulk

How the policy changes will continue to evolve is uncertain but one thing is clear: Pressure for greater flexibility and autonomy will persist.

It’s up to the mentioned gatekeepers to balance its desire for control with the increasing demands from developers, regulators, and ultimately, their users.

Featured image credit: Zhiyue/Unsplash.

The European Union (EU) has imposed a massive Apple EU fine €1.8 billion ($1.95 billion) antitrust fine on the tech giant.

This landmark decision found Apple guilty of abusing its dominant position in the iOS app market with rules deemed exploitative towards its competitors, particularly music streaming services, just as the tech community has been talking about the Apple iCloud lawsuit recently.

The Apple EU fine highlights a growing trend of scrutiny towards tech giants and their vast control over digital marketplaces.

What Led to the Apple EU fine?

The hefty Apple EU fine stems from a 2019 complaint lodged by Spotify, the popular music streaming platform. Spotify took issue with two main restrictions imposed by Apple on apps featured within its App Store:

The “Apple Tax”

At the heart of the EU’s case against Apple lies the controversial 30% commission that Apple charges on all app subscriptions that go through the App Store. This means that if you subscribe to a service like Spotify using the app on your iPhone or iPad, Apple takes a significant cut of that revenue. This “Apple Tax” creates a distinct disadvantage for companies directly competing with Apple’s own services.

For example, if you subscribe to Spotify, Apple gets a hefty portion of your subscription fee. However, if you subscribe to Apple Music, Apple keeps 100%.

This uneven playing field makes it harder for competitors like Spotify to invest in innovation and offer attractive pricing, potentially reducing choice in the streaming music market.

Anti-steering provisions

Beyond the commission issue, Apple was also found to engage in unfair “anti-steering” practices. These provisions essentially prohibited app developers from even mentioning cheaper subscription options available outside the App Store. Let’s illustrate how this works:

Imagine you are using the Spotify app and want to subscribe. Apple’s rules prevented Spotify from showing a pop-up or notification informing you that you could sign up for a lower-cost subscription directly through Spotify’s website.

This lack of transparency artificially kept consumers locked into Apple’s payment ecosystem, where prices could be inflated due to the mandatory commission.

EU’s verdict is the unfair competitive advantage

The European Commission, the EU’s executive arm, conducted a thorough investigation. They ruled that these restrictions gave Apple an unfair advantage over rivals and violated EU competition law. The Commission stressed that Apple’s conduct ultimately harmed consumers by driving up prices and limiting choices.

Apple denies and intends to appeal

Expectedly, Apple vehemently disagrees with the decision and intends to appeal. In a statement, the company asserted that the App Store is designed to boost innovation and consumer choice.

Apple also maintains their commission structures are in line with industry standards.

Ramifications for app stores

The Apple EU fine sends a powerful message to tech behemoths exercising near-monopolistic control over their platforms. Regulatory bodies worldwide are increasingly wary of how companies like Apple and Google manage their app stores, which are indispensable gateways in the digital marketplace.

This case could trigger a wave of potential changes:

• Reduced App Store commissions: Developers may see pressure on Apple and similar platforms to lower their fees
• More freedom to advertise: App developers could gain greater flexibility in promoting alternative purchasing methods
• Increased legal challenges: Other competitors disgruntled with app store policies might feel emboldened to challenge the status quo

What does this mean for consumers?

While the long-term effects remain to be seen, the Apple EU fine could lead to positive outcomes for consumers:

• Potentially lower subscription costs: Increased competition may translate into cheaper apps and services
• Greater choice: Consumers might be exposed to a wider range of subscription options and pricing models

Tech regulation in the spotlight

The Apple EU fine isn’t an isolated event. It’s indicative of a wider push to regulate tech giants and hold them accountable for potentially anti-competitive practices.

The EU, in particular, has been at the forefront of this movement, with more cases likely to arise in the future.

Featured image credit: Niels Kehl/Unsplash.

The B.C. Supreme Court has given the green light to a nationwide multimillion-dollar resolution of an Apple class action lawsuit concerning software updates that purportedly decelerated older iPhones.

“We’re pleased with the results,” remarked K.S. Garcha, a legal representative for the class. “It was a complex matter.”

All details: Apple class action lawsuit

Garcha conveyed in an interview that the settlement received the judicial nod at a hearing held on Tuesday.

Those who qualify as class members and file claims on the $14.4-million settlement may anticipate compensation ranging between $17.50 and $150 each, contingent upon the volume of claims submitted, he noted. This Apple class action lawsuit encompasses eligible Canadians across the country, excluding Quebec, encompassing approximately nine million individuals, as stated by Garcha.

The process of reaching a settlement spanned a couple of years, during which Apple consented to a “compromise” without conceding any wrongdoing, Garcha elucidated. Opting for litigation rather than settlement could have prolonged the legal process significantly, he underscored.

“The court may not approve some of the claims that you’re making, there’s an issue with regards to how the damages were quantified, there are potential appeals,” he stated.

Garcha further added that the company “vigorously defended the thing up until the settlement negotiations.” He outlined that the Apple class action lawsuit introduced fresh legal theories concerning the company’s installation of software on devices without the owners’ authorization.

Individuals who owned iPhone models encompassed by the settlement have a six-month window to submit claims, and the online procedure necessitates providing personal details such as name, address, and iPhone serial number. Claimants are also required to attest under oath that they downloaded or installed certain software updates on various iPhone 6 and 7 models before December 21, 2017, and subsequently experienced reduced performance on the device following the installation or download of the pertinent iOS version.

Apple’s agreement to settle will result in the company disbursing between $11,137,500 and $14,427,500 contingent upon the number of claims validated. The claims portal for the “Canadian iPhone Power Management Class Action” specifies that Quebec residents are excluded from the settlement due to an ongoing separate case in the province’s courts.

The iPhone throttling settlement started way back

The B.C. lawsuit was initially initiated in 2018, and Apple resolved a similar case in the United States involving the alleged throttling of iPhone 6 and 7 models. Garcha disclosed that American class members received payouts of US$92.

During a hearing in Vancouver in late January, Apple’s legal representative Jill Yates asserted before the court that the company has consistently denied any wrongdoing.

“Apple, throughout, has taken a position that it has done nothing wrong here,” she emphasized. “These claims are novel and they are not ones where Apple agrees that anything was wrongfully done.”

iPhone batterygate lawsuit payouts will begin soon

Is Apple fined?

There is no indication that Apple has been fined. The focus is on the approval of a multimillion-dollar Apple class action lawsuit concerning iPhone software updates. While eligible class members may receive compensation, the company denies any wrongdoing throughout the legal process.

As the dust settles on this legal story, the absence of fines from Apple doesn’t overshadow the significance of the settlement’s approval. It signifies a crucial step forward in addressing consumer grievances and holding tech giants accountable for their actions. With compensation now on the horizon for eligible claimants, the outcome underscores the power of collective action and the importance of transparency and integrity in the technology sector.

Featured image credit: Tyler Lastovich/Unsplash 

In 2011, when Steve Jobs introduced Apple’s iCloud service, it promised a seamless solution for storing and accessing data across Apple devices. Yet, a decade later, iCloud finds itself entangled in a legal battle that threatens to redefine the landscape of cloud storage.

Apple iCloud lawsuit explained

Apple’s iCloud service, introduced by Steve Jobs in 2011, is now under fire in a class action lawsuit. People are upset over the limited free storage and how Apple ties iCloud to its devices.

What’s being said?

At the crux of the Apple iCloud lawsuit are allegations that Apple has engaged in monopolistic behavior by artificially inflating prices and restricting competition in the cloud storage market. The plaintiffs contend that Apple’s decision to offer a mere 5 GB of free storage space is insufficient for the needs of most users, effectively pushing them towards paid iCloud plans to meet their storage demands.

Moreover, the lawsuit asserts that Apple’s exclusive integration of iCloud with its mobile devices creates a “tying” arrangement, where users are compelled to use iCloud for certain data backups and device settings. According to the complaint, this alleged tying arrangement has enabled iCloud to dominate the market with an estimated 70% share.

Apple’s side

While Apple has yet to respond to the allegations formally, the company has previously defended its iCloud pricing and policies. Apple has emphasized the security and reliability of iCloud as integral components of its ecosystem of devices and services.

Furthermore, CEO Tim Cook has articulated Apple’s commitment to innovation, including artificial intelligence (AI) advancements. While Cook’s statements have not directly addressed the lawsuit, they provide insight into Apple’s broader vision for its services, including iCloud.

What happens next?

As the Apple iCloud lawsuit progresses, Apple will face mounting pressure to address the concerns raised by the plaintiffs and the broader public. With millions of potential class members nationwide, the outcome of this legal battle could significantly impact Apple’s business practices and the broader landscape of the tech industry.

Individuals who have purchased iCloud storage and wish to participate in the litigation can do so by contacting the law firm representing the lead plaintiff, Hagens Berman Sobol Shapiro LLP.

The Apple iCloud lawsuit brings attention to issues of fairness and competition in the tech world. How this plays out will affect not just Apple, but also how cloud storage works for everyone. Keep an eye on this case for what it could mean for the future of digital services.

AI can make Apple Teleport or time machine real-ish

iCloud pricing plans

Here are the iCloud pricing plans if you fulfilled your 5GB of storage:

• iCloud+ with 50GB storage:
  • 50GB of storage
  • iCloud Private Relay
  • Hide My Email
  • Custom Email Domain
  • HomeKit Secure Video support for one camera
• iCloud+ with 200GB storage:
  • 200GB of storage
  • iCloud Private Relay
  • Hide My Email
  • Custom Email Domain
  • HomeKit Secure Video support for up to five cameras
• iCloud+ with 2TB, 6TB, or 12TB storage
  • 2TB, 6TB, or 12TB of storage
  • iCloud Private Relay
  • Hide My Email
  • Custom Email Domain
  • HomeKit Secure Video support for an unlimited number of cameras

You can share everything with up to five other family members. Check out the latest prices by clicking here.

How to upgrade iCloud storage

Besides the Apple iCloud lawsuit, you will need more than 5GB if you are an iPhone user. Upgrade to iCloud+ effortlessly on your Apple device to unleash its full potential. Here’s how:

If you’re using an iPhone, iPad, or Mac, simply head over to Settings and locate “Manage Account Storage” within your iCloud settings.

Once in Manage Account Storage, choose between “Buy More Storage” or “Change Storage Plan” to initiate the upgrade process.

Select your desired plan and follow the intuitive on-screen instructions to complete the upgrade seamlessly. Your iCloud+ subscription will be activated, granting you access to enhanced storage and a wealth of premium features.

• Upgrading on iPhone or iPad:
  • Go to Settings and tap on your name.
  • Select iCloud, then navigate to Manage Account Storage or Manage Storage. Alternatively, scroll down and tap “Upgrade to iCloud+.”
  • Choose “Buy More Storage” or “Change Storage Plan,” then proceed as directed.
• Upgrading on Mac:
  • Click on the Apple menu, then select System Preferences.
  • Click on Apple ID, followed by iCloud.
  • Choose Manage or scroll down to “Upgrade to iCloud+.”
  • Click “Change Storage Plan” or “Buy More Storage” and follow the prompts to complete the upgrade process.
• Upgrading on Windows PC:
  • Open iCloud for Windows.
  • Click on Storage.
  • Select “Change Storage Plan.”
  • Choose your preferred plan and proceed to the next steps.
  • Enter your Apple ID password and click “Buy” to finalize the upgrade.

Until the Apple iCloud lawsuit ends, they are your options. Choose wisely!

Featured image credit: Apple

Apple Inc. has unveiled its latest innovation, the Apple Teleport, during a highly anticipated event led by CEO Tim Cook. Priced at $29 million, this cutting-edge device offers the unprecedented ability to teleport users instantly to any location across the globe, marking a significant leap forward in technology and human connectivity.

Apple Teleport costs $29M

“Today, we stand on the threshold of a new era. With Apple Teleport, we’re not just breaking down geographical barriers; we’re reimagining the possibilities of human experience. Our vision has always been to create products that enhance lives in meaningful ways, and Apple Teleport is the embodiment of that vision. Imagine visiting the world’s most remote locations or being with loved ones in a blink of an eye – the possibilities are endless.”

-Tim Cook

Watch the Apple Teleport video

Watch the below video and see the product in full action:

Sure, and next you’ll tell me my iPhone can bake cookies too.

This whole Apple Teleport extravaganza is a dazzling showcase of AI’s flair for cooking up futuristic fantasies that are as convincing as they are utterly fabricated. Just a gentle reminder: if you’re waiting to teleport to your next meeting, you might want to pack a snack. It could be a long wait.

At the heart of these fake Apple Teleport images and news are generative AI models, which are designed to generate new content based on the data they have been trained on.

These models use various forms of neural network architectures, such as transformers for text (e.g., ChatGPT, Google Gemini Advanced, Claude) and Generative Adversarial Networks (GANs) or diffusion models for images (e.g., DALL-E, Midjourney, Stable Diffusion).

Grok image generation is the best deal in the AI market, and here’s why

How to make your own Apple Teleport images?

Let’s try out for ourselves, instead of creating our versions of Apple Teleport, let’s ask ChatGPT for some ideas:

Enter this prompt: “Generate me 3 products that Apple would never do, just for fun”

ChatGPT’s answer:

1. Apple iFork: A smart fork equipped with sensors to analyze the nutritional content of your meal in real time. It comes with Bluetooth connectivity to send your dietary data directly to your iPhone, giving you a gentle nudge when you’re about to indulge in that extra piece of cake. Its integrated AI offers personalized meal suggestions and portion control advice, all while ensuring you’re holding your fork with the elegance befitting an Apple product user.
2. MacMirror: A smart mirror that runs a full version of macOS. As you brush your teeth, you can check your emails, watch the morning news, or even join a Zoom call – all from the comfort of your bathroom. The MacMirror could analyze your skin condition, suggest makeup or skincare routines, and offer virtual try-ons for outfits, but it might balk at the idea of running Windows via Boot Camp.
3. iVac: Apple’s take on the robotic vacuum cleaner, featuring sleek design, unparalleled user experience, and integration with the HomeKit ecosystem. It not only cleans but also analyzes your living space to suggest optimal furniture arrangements for both aesthetics and energy flow.

Cool! Now we can just create these products with Midjourney.

How to use Midjourney on Discord to create unique images

Use this prompt:

• “Tim Cook presenting [YOUR PRODUCT IDEA AND EXPLANATION HERE], photography”

• Apple iFork:

• MacMirror

• iVac:

The creation of imaginative and playful products, such as the Apple Teleport and the whimsical offerings outlined above, underscores the incredible strength and versatility of artificial intelligence in generating creative content that entertains and amuses.

However, this same power carries with it a responsibility to ensure that the line between reality and fiction is clearly communicated. While these fake products are designed for entertainment and are harmless in their intent to amuse, the underlying technology’s capability to create convincing misinformation or misleading content warrants careful consideration.

Apple actually may release new things this month

Even though there’s a long way to go for Apple Teleport, the Cupertino firm is reportedly set to announce new products through press releases on its website this week, according to a source cited by MacRumors.

The specific products to be unveiled remain undisclosed, but there are speculations about new iPads, Macs, and accessories. Bloomberg’s Mark Gurman has reiterated expectations for new iPad Pro, iPad Air, and MacBook Air models, along with new Magic Keyboard and Apple Pencil accessories, to be announced via the company’s website and through online videos and marketing campaigns in March or April.

The anticipated new products include:

• Two iPad Pro models featuring the M3 chip, OLED displays, a thinner design, landscape-oriented front camera, redesigned rear camera bump, potential MagSafe charging.
• Two iPad Air models with the M2 chip, introducing a new 12.9-inch size.
• A redesigned Magic Keyboard for the iPad Pro with a larger trackpad and partially-aluminum enclosure.
• At least one new Apple Pencil.
• New 13-inch and 15-inch MacBook Air models with the M3 chip, expected to support Wi-Fi 6E and Bluetooth 5.3.
• Possible new color for the iPhone 15 and iPhone 15 Plus, alongside new color options for iPhone cases and Apple Watch bands.

The new colors for iPhone and phone cases are also designed to give users more choices in phone decoration. The new color phone cases can make the user’s new phone more colorful, and the use of a Custom Lanyard can make the phone more attractive.

Users can design their favorite colors and things on the lanyard, such as favorite anime, stars, movies, etc. In addition to decorating the phone, the custom lanyard can also make it more convenient for users to carry their phones when they go out, making it less likely to lose them.

• Rumors also mention a new Apple TV and a HomePod with a screen potentially launching in the first half of 2024, and a fourth-generation iPhone SE, though its release may be further off, possibly in 2025.

Image credits: Kerem Gülen/Midjourney

What is Journaling Suggestions on iPhone? This is a common question because most people don’t use this feature.

What is Journaling Suggestions on iPhone?

Journaling Suggestions on iPhone is an innovative feature tailored for apps that facilitate personal writing, providing users with a unique visual picker interface.

This interface presents users with personalized events from their own lives, such as places they have visited, people they have connected with, photos from their library, or songs they frequently listen to. The aim is to inspire users by offering them ideas for their journal entries or creative content, based on their personal experiences and interactions.

What is iPhone Journaling?

Journal assists individuals in cultivating reflection and gratitude via journaling, a practice scientifically linked to enhancing overall well-being. It enables users to document daily occurrences and noteworthy life events, enriching their entries with photos, videos, audio clips, locations, and other elements to craft vivid memories.

Leveraging on-device machine learning, Journal offers private and tailored prompts to encourage journaling, while customizable alerts support the formation of consistent writing practices. The introduction of the Journaling Suggestions API allows external journaling applications to recommend specific moments for users to explore in their writings. Both Journal and the Journaling Suggestions API became accessible with the launch of iOS 17.2, expanding the toolkit for personal reflection and memory preservation.

How to retrieve notifications on iPhone

When a user selects a suggestion from the picker, the system shares high-level details about the chosen event with the app, without compromising privacy. For instance, if a journaling app incorporates this feature and a user selects a suggested event, the app can then use the provided details to initiate a new journal entry about that event. This process simplifies the journaling experience by giving users a starting point for their writing, which can be particularly useful for overcoming writer’s block or for those seeking inspiration for their entries.

How to use Journaling Suggestions?

To implement the Journaling Suggestions feature, developers use SwiftUI to declare a JournalingSuggestionsPicker within their app. This requires a special entitlement in the app’s code signature to function correctly. Importantly, this feature is designed with privacy in mind: the app cannot access the details of a suggestion until the user actively chooses to share them by selecting an option in the picker. This ensures that users have control over their personal information and what details they wish to include in their journal entries.

Best Apple Journal app tips

Maximizing the potential of Apple’s journal app can transform the way you preserve memories and practice mindfulness. After learning what is Journaling Suggestions on iPhone, here are some top tips to enhance your journaling experience:

• Make the most of personalized prompts based on your activities and preferences. This feature helps uncover hidden gems from your daily life, offering a rich source of inspiration for your entries.
• Beyond text, enrich your journal entries with photos, videos, and audio recordings. These elements add depth to your memories, making your journal a vibrant tapestry of your life experiences.
• Consistency is key in journaling. Use customizable notifications to establish a routine, whether it’s daily reflections or weekly summaries, to ensure you’re regularly documenting your journey.
• Take advantage of the privacy-centric, on-device machine learning to receive tailored suggestions. This technology helps in discovering meaningful content for your journal, all while keeping your data secure.
• For third-party app users, explore apps that integrate the Journaling Suggestions API. This allows for a broader range of moments to journal about, enriching your experience.

Featured image credit: Neil Soni/Unsplash

Apple’s plan to make electric cars (Project Titan) has been canceled, and AI played a big part in it. But why did this happen? From tough challenges to changes in the car market, let’s uncover how AI became a game-changer in Apple’s car journey.

Why is the Apple electric car project canceled?

The cancellation of Apple’s electric car project, known internally as Project Titan, can be attributed to a combination of factors that have collectively led the tech giant to shift its focus away from the automotive industry and towards other areas of innovation, particularly artificial intelligence (AI). Several key reasons led to the Apple electric car project canceled, and here are some of them:

• Uneven progress and challenges: Throughout its lifespan, Project Titan faced numerous challenges and setbacks, leading to inconsistent progress. Despite initial enthusiasm, the project encountered difficulties in areas such as technology development, manufacturing, and market readiness. These challenges likely raised concerns within Apple about the feasibility and viability of the electric car endeavor.

• Changing market dynamics: The automotive industry, particularly the electric vehicle (EV) segment, has undergone significant shifts in recent years. While there was once considerable optimism surrounding EVs, demand has since experienced a notable decline. This shift in market dynamics, coupled with uncertainties surrounding EV adoption rates and infrastructure, likely influenced Apple’s decision to reassess its involvement in the sector.
• Competitive landscape: Competing in the automotive industry is notoriously challenging, with established players possessing extensive experience, resources, and infrastructure. Apple, despite its expertise in consumer electronics, faced formidable competition from traditional automakers and EV pioneers like Tesla. The competitive landscape may have posed significant barriers to entry and raised doubts about Apple’s ability to achieve success in the automotive market.
• Strategic reprioritization: As technology evolves, companies must continually reassess their strategic priorities to remain competitive and capitalize on emerging opportunities. With the cancellation of Project Titan, Apple appears to be realigning its focus towards areas with greater growth potential, such as AI. By reallocating resources from the electric car project to its AI division, Apple aims to strengthen its position in a rapidly evolving technological landscape and capitalize on the transformative potential of AI-driven innovations.
• Market conditions and financial considerations: Economic factors, including fluctuations in demand, market volatility, and cost considerations, likely factored into Apple’s decision-making process. The decision to cancel the electric car project may have been influenced by a pragmatic assessment of market conditions and financial considerations, including the potential return on investment and allocation of resources to more promising ventures.

Overall, the cancellation of Apple’s electric car project reflects a strategic shift in the company’s approach to innovation and investment as it seeks to adapt to changing market dynamics and position itself for future growth opportunities. While the decision may disappoint some enthusiasts and industry observers, it underscores Apple’s commitment to pursuing initiatives that align with its long-term strategic objectives and have the potential to drive sustained value creation.

If you’re not exploring AI at work, you’re giving your competitors a head start

RIP, Project Titan

Project Titan was the codename for Apple’s ambitious venture into the automotive industry, specifically its efforts to develop an electric car. It was an internal project within Apple aimed at creating a vehicle that would utilize electric propulsion technology, potentially rivaling existing electric car manufacturers like Tesla. The project began around 2014 and garnered significant attention and speculation from both the tech and automotive industries. However, after several years of development and amid various challenges, Apple ultimately decided to cancel the project in favor of focusing on other areas, such as artificial intelligence (AI).

Image credits: Eray Eliaçık/Bing

The tech giant has revealed its new Apple PQ3 protocol for iMessage, a proactive response to the looming threat of quantum computing.

Traditional encryption methods, which protect vast amounts of online data, are vulnerable to the incredible power of future quantum computers. Apple PQ3 protocol dramatically redefines iMessage security with cutting-edge technologies designed to withstand these advanced attacks, ensuring your conversations remain private even as technology evolves.

What is Apple PQ3 protocol and how does it work?

The revolutionary Apple PQ3 protocol represents a quantum leap in secure messaging. It is a meticulously designed system that employs a combination of traditional and cutting-edge post-quantum encryption technologies to safeguard iMessage conversations from current and future threats.

Quantum-resistant encryption

“…A sufficiently powerful quantum computer could solve these classical mathematical problems in fundamentally different ways…”

This statement from Apple’s blog post on the Apple PQ3 protocol highlights the core vulnerability of traditional encryption. Classical algorithms like RSA and Elliptic Curve Cryptography, while secure against current computers, could succumb to the extraordinary power of quantum computers. PQ3 addresses this proactively.

Mitigating “Harvest Now, Decrypt Later” attacks

“…Attackers can collect large amounts of today’s encrypted data and file it all away… decrypt it in the future…”

Apple’s PQ3 directly counters the “Harvest Now, Decrypt Later” strategy. By ensuring encryption keys are regularly updated and self-healing, the protocol limits the value of any data an attacker might harvest, even if they one day obtain a powerful quantum computer.

Beyond the basics

“…PQ3 is the first messaging protocol to reach what we call Level 3 security — providing protocol protections that surpass those in all other widely deployed messaging apps…”

Apple isn’t merely adopting post-quantum cryptography; they are raising the bar for secure messaging. PQ3’s Level 3 protection distinguishes it by actively and continuously defending against both current and future attacks.

A closer look at PQ3’s design

“…We rebuilt the iMessage cryptographic protocol from the ground up to introduce post-quantum cryptography …and mitigate the impact of key compromises…”

PQ3 isn’t a simple patch. Apple completely redesigned their cryptographic protocol to seamlessly weave in these advanced protections. Key compromises are a reality, so PQ3’s ability to self-heal and limit the fallout is crucial.

“…We then include … a periodic post-quantum rekeying mechanism that self-heals from key compromise and protects future messages…”

This periodic rekeying is at the heart of PQ3’s power. By introducing fresh encryption keys on a regular basis, the protocol maintains its security even if an adversary compromises one key.

How does Apple PQ3 protocol affect iMessage?

The fundamental impact of PQ3 is future-proofing iMessage against the threat of quantum computers. Even if powerful quantum machines become capable of cracking traditional encryption, PQ3 will safeguard your conversations.

According to their statements, Apple has carefully designed PQ3 to minimize any impact on the user experience. While increased security often comes with a performance trade-off, Apple aims to make the transition to PQ3 as smooth as possible for users.

Apple’s implementation of PQ3 puts them at the forefront of secure communication innovation. But one simple question remains: Can iMessage tackle WhatsApp now?

iMessage vs WhatsApp: Which one is more secure?

Two of the most popular messaging platforms in the world prioritize the security and privacy of their massive user bases. As technology continues to evolve, the methods used to safeguard our online communication must adapt to meet new and sophisticated threats. Understanding the different security approaches used by these messaging giants can empower users to make informed choices about how they protect their digital lives.

Apple PQ3 protocol introduces a significant change in how the company approaches message encryption. Its rekeying mechanisms and hybrid design aim to provide superior protection against both current and future threats. WhatsApp, also known for its strong security, relies on different methods and has yet to publicly announce a similar shift toward post-quantum cryptography.

WhatsApp prioritizes user transparency and control through its Auditable Key Directory. This feature allows users to manage their encryption keys with more granularity. Apple offers a comparable feature with Contact Key Verification, although it currently has a narrower scope.

Apple’s bold move to incorporate the Apple PQ3 protocol highlights their commitment to proactive security measures, anticipating the potential of quantum computing to disrupt established encryption. WhatsApp could follow suit in the future, potentially leveraging its centralized infrastructure to streamline the adoption of similar security enhancements.

Lastly, users should note that platform choice matters. WhatsApp functions across both iOS and Android, while iMessage remains exclusive to Apple devices. This compatibility factor, alongside security considerations, will help users determine the messaging platform that best aligns with their needs.

Featured image credit: Volodymyr Hryshchenko/Unsplash.

Apple may finally be joining the burgeoning smart ring industry. Years of patents hint at Apple’s interest, and with Samsung poised to debut their Galaxy Ring, Apple’s own “Apple Ring” release could be on the horizon.

Insider hints at Apple Ring

According to a report in the Electronic Times, Apple is closely tracking the smart ring market. Industry insiders suggest that Apple may see this sector as an opportunity to augment their successful wearables lineup. “It seems likely that commercialization is imminent,” a source is quoted as saying.

Apple’s history of wearable technology success

Apple, known for its meticulous product development, often observes market trends before launching polished offerings. This tactic, summarized by CEO Tim Cook’s emphasis on being “best, not first,” could lead to a compelling new product. If released, Apple Ring would almost certainly build upon existing patented functions like NFC-enabled features.

Apple Ring to compete with Samsung Galaxy Ring

Samsung’s plans to unveil its long-teased Galaxy Ring in the second half of 2024 adds fuel to the speculation that Apple may fast-track its own device. The Galaxy Ring is rumored to feature impressive capabilities like blood flow measurement, ECG monitoring, sleep tracking, and even remote device control.

Oura Ring: The market leader

The smart ring niche is currently dominated by Oura Ring, a health-focused device with long battery life. Oura has sold over one million rings, but recent decisions to add a monthly subscription for accessing core data have received criticism. Apple could capitalize on this by offering a comparable feature-set without recurring costs.

Spike raises $700K to help digital health firms utilize data from wearables and IoT devices

The future of wearables

Smart rings offer several advantages over smartwatches. They’re often smaller, more comfortable, less visually intrusive, and easier to wear while sleeping. As both Apple and Samsung expand into this category, the possibilities for health monitoring and seamless interaction with our devices are exciting.

Rings as health powerhouses

With advanced sensors packed into such a small form factor, smart rings could outshine watches in specific health tracking domains. Consistent overnight wear makes them prime candidates for unlocking in-depth sleep analysis, going beyond basic sleep staging to reveal insights into sleep apnea or other potential disorders. Continuous heart rate variability, body temperature tracking, and even blood oxygen monitoring could become commonplace, empowering users with a rich understanding of their baseline health metrics.

As tech giants like Apple and Samsung invest in the smart ring space, we can anticipate a surge of innovation. Imagine a ring that not only augments your smartphone experience with subtle haptic notifications but also serves as a remote control for smart home devices. Unlocking your door with a flick of your finger or turning on the lights with a hand gesture may move from science fiction to reality.

Knowing Apple’s design ethos, an Apple Ring would likely be both aesthetically pleasing and intuitive. Given Apple’s emphasis on health, we could see sophisticated integration with the Apple Health ecosystem. This might allow data from your Apple Ring to inform tailored workout recommendations on your Apple Watch or provide context-aware nudges from your iPhone – all with the goal of improving overall wellbeing.

While Apple is famously tight-lipped on upcoming products, the confluence of rumors, Samsung’s move into the space, and Apple’s known interest create a compelling case for a potential Apple Ring launch. This could mark a new chapter in health and lifestyle wearables.

Featured image credit: Kerem Gülen/Midjourney

All right, buckle up! Get ready to explore the best Vision Pro apps so far. Apple’s fancy new VR/AR headset is making some serious waves and a serious cut in your wallet at $3,500. So, what exactly can this bad boy do? Well, hold onto your hats because we’re about to find out! From sucking up virtual dust bunnies with spatial vacuuming to shredding on an AR skateboard with Rodney Mullen’s Skatrix, the Vision Pro isn’t just your average piece of tech – it’s a whole dang experience! But wait, there’s more! Get ready to rock out with spatial guitar lessons, solve mind-bending puzzles in photorealistic 3D, and even chill with some virtual dinosaurs in the Dinosaur Experience (because who wouldn’t want a T-Rex as a pet, am I right?).

So, is dropping $3,500 on Vision Pro worth it? With apps like these, you might find yourself saying, “Take my money!”

Best Vision Pro apps: Gaming, productivity, entertainment, and more

Hold onto your hats because we’re about to dive deeper into the rabbit hole of spatial computing madness:

• Microsoft Office Apps: Includes Word, Excel, PowerPoint, Outlook, OneNote, and Loop, optimized for the Vision Pro with unique features like focus mode and immersive environments.

• Disney+: Offers streaming of Disney+ content in 3D virtual environments, enhancing the viewing experience with immersive settings inspired by popular franchises.

• Zoom: Provides immersive meetings with support for 3D avatars and spatial setup adjustments, enhancing the communication experience on the Vision Pro.

• Lowe’s Style Studio: Allows users to step into immersive, interactive 3D kitchen scenes curated by Lowe’s professional designers, inspiring creative home improvement projects.

• Game Room: Developed by Resolution Games, offers tabletop classics in mixed reality or fully virtual environments, supporting multiplayer gameplay and providing a variety of games like chess, solitaire, and more.

• Synth Riders: A rhythm game ported from Meta Quest, providing immersive gameplay experience by turning hands into instruments and colliding with orbs in a synth-based environment.

• Puzzling Places: Offers photorealistic 3D puzzles, showcasing the power of the Vision Pro’s 3D modeling capabilities with UNESCO World Heritage sites and iconic landmarks.

• Rodney Mullen’s Skatrix: Developed by Niantic, this app brings virtual skateboarding to life, leveraging the Vision Pro’s tracking abilities for an immersive experience.

• Navi: Provides real-time translation with live captions, making it useful for video calls and communication, leveraging the Vision Pro’s capabilities as a communication device.

• JigSpace: A professional tool for 3D rendering and visualization, offering interactive presentations and educational content, highlighting the Vision Pro’s potential impact on various industries.

• Endel Realms: Offers calming or energizing environments for meditation and relaxation, leveraging algorithmically produced music to create immersive experiences.

• Dinosaur Experience: Provides interactive experiences with scientifically accurate dinosaur models, showcasing the potential of immersive technology in education and entertainment.

• Builder’s Journey: Offers an interactive LEGO building experience with virtual bricks and storytelling, demonstrating the capabilities of the Vision Pro for creative exploration.

• SkyGuide: Provides immersive stargazing experiences with detailed simulations of stars, constellations, and planets, offering different environments for exploration.

• WISP: An AI companion and game that showcases the Vision Pro’s volumetric capabilities, offering immersive augmented reality experiences.

• Spatial Vacuuming: Developed by AR/VR engineer Daniel Beauchamp, this app gamifies cleaning tasks, making them more engaging and fun.

• Spatial Guitar: Created by mixed reality designer Sergei Galkin, this app gamifies music lessons, providing interactive visualizations and empowering users to learn guitar skills in an immersive way.

Why do we only play piano in MR?

I think it’s the perfect tool to learn to play guitar👇🏻 pic.twitter.com/zf3Xu11uqx

— Sergei Galkin (@sergeyglkn) November 14, 2023

These apps collectively showcase the diverse range of experiences available on the Vision Pro, highlighting its versatility and potential across various domains, from entertainment and education to productivity and relaxation. However, if you think it’s still too much pricey, you can wait for Apple Vision Air.

Featured image credit: Apple

It’s time to talk about the Apple Vision Air. Yes, Apple’s new gadget, the Vision Pro, has amazed everyone. It’s all about this thing called augmented reality (AR), or what Apple wants to call it, spatial computing, where digital stuff blends with real life. Sounds awesome, right? Well, it is, but there’s a catch: the price. At $3,500, it’s way too expensive for most of us. That’s why we’re excited about the rumors swirling around its more affordable sibling, the Apple Vision Air.

What we want from the Apple Vision Air

Meet the Apple Vision Air, a rumored sibling to the Vision Pro that promises to bridge the gap in AR accessibility. While details remain limited, what we do know about the Apple Vision Air and what we want from it is worth discussing.

• It will be cheaper: The best part? It’s going to be way cheaper than the Vision Pro. We’re talking somewhere between $1,500 and $2,500. Finally, AR might be something we can actually afford!
• It still does cool stuff: Even though it’s probably not as fancy as the Vision Pro, the Vision Air still does some pretty neat things. You can still watch your favourite series and do work stuff, just like with the Pro. You can still control it with your eyes, hands, and voice.

ok this demo is better than apple's actual ads for vision pro 🤯 pic.twitter.com/DE9IGdGCcG

— kitze 🚀 (@thekitze) February 4, 2024

• Coming one day, we hope: We don’t know exactly when the Vision Air will hit the shelves, but we’re hoping it’s soon. With more people able to afford it, AR could become a part of our everyday lives sooner than we think.

Considering we know almost nothing about the Apple Vision Air, it sounds like at least we could make a wishlist to Apple about it:

• Affordable price: We hope the Vision Air is priced so that more people can afford it, making AR accessible to everyone.
• Comfortable design: The Vision Air should be lightweight and comfortable to wear for long periods compared to the Vision Pro.
• Durable build: We want it to be sturdy and able to handle everyday use without breaking.

• Versatile: It should work well for different things like gaming, work, and communication, giving us lots of options for how to use it.
• Long battery life: We need it to have a battery that lasts a long time so we can use it all day without worrying about running out of power. We need more than 2–3 hours in this futuristic world!
• Exciting features: We’re excited to see what cool new things the Vision Air can do, like new ways to interact with AR content and fun applications to try out—at least Netflix, YouTube, and more.

Vision Air promises to make it more fun without emptying your wallet, whether you’re into the experience or getting stuff done.

So, why do we need the Apple Vision Air ASAP? Everyone deserves a chance to experience augmented reality’s magic without breaking the bank. Let’s cross our fingers and hope that Apple delivers on this promise of making cool tech accessible to all of us.

Meta Quest 3 vs Apple Vision Pro: Which one to choose?

Why is the Apple Vision Pro so expensive?

The Apple Vision Pro has a high price tag because it incorporates cutting-edge technology and premium materials. Here’s why it’s expensive:

The device features top-of-the-line components such as powerful processors and high-resolution displays, contributing significantly to its production costs.

Apple invests heavily in research and development to pioneer innovative technologies like augmented reality (AR) capabilities and advanced eye-tracking systems, which require substantial investments.

Manufacturing the Vision Pro involves intricate processes and tight quality control standards, adding to the production costs due to its complexity.

Apple’s brand reputation for quality, design, and user experience also contributes to the high price, as consumers are often willing to pay a premium for Apple products.

The market for AR devices like the Vision Pro is still relatively small compared to other consumer electronics, leading to higher per-unit costs due to the lack of economies of scale.

In summary, the Vision Pro’s price reflects the investment required to develop and manufacture a cutting-edge AR device with premium features and uncompromising quality.

Featured image credit: Apple

The tech giant has unveiled Apple MGIE, a cutting-edge open-source AI model that enables image editing through natural language instructions. MGIE, short for MLLM-Guided Image Editing, harnesses the power of multimodal large language models (MLLMs) to interpret user commands and perform pixel-level manipulations with remarkable accuracy.

The model boasts a wide range of editing capabilities, including Photoshop-style modification, global photo optimization, and local editing. This means that users can effortlessly enhance their images with a simple text command.

The development of MGIE is a result of a groundbreaking collaboration between Apple and a team of researchers from the University of California, Santa Barbara. The model was presented in a research paper accepted at the prestigious International Conference on Learning Representations (ICLR) 2024, a premier platform for AI research. The paper showcases the impressive effectiveness of MGIE in improving automatic metrics and human evaluation, all while maintaining competitive inference efficiency.

What is Apple MGIE?

Apple MGIE, which stands for Multimodal Guided Image Editing, is a system developed by Apple that uses machine learning to allow users to edit images using natural language instructions. This means that instead of having to use complex editing tools or menus, users can simply describe what they want to do to the image, and MGIE will automatically make the changes.

Just like other generative AI image tools such as Midjourney, StableDiffusion, and DALL-E, Apple MGIE bridges the gap between human intention and image manipulation. It leverages the power of multimodal learning, meaning it understands both visual information (the image itself) and textual information (your instructions).

How does Apple MGIE work?

A user could say “Make the sky in this image bluer” or “Remove the red car from this photo”, and MGIE would be able to understand and carry out these instructions. MGIE is still under development, but it has the potential to make image editing much easier and more accessible for everyone.

The core concept behind Apple MGIE workflow is as follows:

• Inputting your commands: You describe your desired edits in plain English, like “Make the trees in this photo taller,” or “Change the color of the dress to blue”
• Understanding your intent: MGIE’s advanced language model deciphers your instructions, grasping the specific objects, attributes, and modifications you have in mind
• Visual understanding: simultaneously, MGIE analyzes the image, identifying key elements and their relationships
• Guided editing: Combining both linguistic and visual understanding, MGIE intelligently manipulates the image to accurately reflect your commands. It doesn’t just blindly follow instructions but can interpret context and make sensible adjustments

How to use MGIE

Apple MGIE has emerged as an open-source project on GitHub, offering a unique approach to image editing through natural language commands. This development allows users to explore and contribute to the project directly.

The project provides full access to its source code, training data, and pre-trained models on GitHub. This transparency enables developers and researchers to understand its inner workings and potentially contribute improvements.

A demo notebook is also available on GitHub, guiding users through various editing tasks using natural language instructions. This serves as a practical introduction to MGIE’s capabilities.

Users can also experiment with MGIE through a web demo hosted on Hugging Face Spaces. This online platform offers a quick and convenient way to try out the system without local setup.

The system welcomes user feedback and allows for refining edits or requesting different modifications. This iterative approach aims to ensure the generated edits align with the user’s artistic vision.

While open-sourcing makes MGIE accessible, it’s important to remember it remains under development. Ongoing research and user contributions will shape its future capabilities and potential applications.

Featured image credit: vecstock/Freepik.

Since its debut last week, the inability to access VR porn on Apple Vision Pro has been a glaring limitation that users quickly identified, despite the device captivating audiences worldwide with its sophisticated technology and sleek design. This restriction stands out, especially considering the Apple Vision Pro’s potential for immersive virtual reality experiences, where it vastly outpaces traditional “flat” pornography in terms of user expectations for such advanced hardware.

Why can’t you watch VR porn on Apple Vision Pro?

The first to highlight this user dissatisfaction was 404 Media, which reported on the frustration evident across discussions in the Reddit community regarding the Vision Pro’s conservative stance on adult content. Despite high hopes for the device to revolutionize the consumption of adult content, the reality has been underwhelming.

On the day of its release, a Reddit post in the r/oculusnsfw subreddit—a hub for VR adult content enthusiasts and industry insiders—asked, “Anyone figured out porn on the Vision Pro? Dying to get this to work haha, if anyone has a success story please tell me how.” This was met with humorous disappointment, evidenced by a top comment labeling the device as a “$3500 chastity belt.” Subsequent threads with titles like “No porn?,” “Us WebXR folks want porn,” and “So uhh.. where is all the 3d porn?” reflect the disillusionment of Vision Pro buyers, who had anticipated a more permissive approach to content.

The question of whether the capability to watch porn, a common use case with new technologies, extends to the Apple Vision Pro is a nuanced one.

Best Vision Pro apps so far

Apple’s long-standing prohibition against pornographic apps is well-documented, tracing back to the company’s co-founder, Steve Jobs, who deemed the exclusion a moral imperative. Although Tim Cook, Apple’s current CEO, has adopted a less vocal stance on the matter, the ban remains firmly in effect, as evidenced within the App Store’s developer guidelines under “objectionable content.”

However, accessing adult content via Apple devices like the iPhone or iPad circumvents the app ban through web browsers, a method that will also be available on the Vision Pro. This workaround suggests that while official apps from platforms like Netflix or YouTube may not be developed for the Vision Pro, users will still have access to such content via the device’s web browser.

The inherent difference, though, lies in the consumption experience. Viewing standard adult videos on the Vision Pro’s web browser will resemble the experience on any other device, not fully utilizing the immersive capabilities that VR and mixed reality headsets promise.

Meta Quest 3 vs. Apple Vision Pro: Which one to choose?

The adult entertainment industry has shown significant interest in VR technologies, producing content designed for immersive experiences on other devices. However, expectations for VR porn on Apple Vision Pro exploiting its full potential should be tempered for the foreseeable future, given Apple’s current content restrictions.

Indeed, the frustration among users is palpable. Apple’s decision to position the device primarily as a professional tool likely influences its reluctance to facilitate access to VR porn on Apple Vision Pro. The prospect of sharing an office space with colleagues who are potentially engaged in explicit virtual experiences via their Vision Pro units raises concerns about appropriateness and professionalism in the workplace.

However, the tech community’s ingenuity and desire for unrestricted content suggest it’s only a matter of time before a workaround emerges. The Vision Pro, targeted at the technologically savvy demographic, inherently appeals to individuals with both the knowledge and motivation to bypass limitations.

The anticipation grows for a tech enthusiast to eventually develop a method for sideloading adult VR porn on Apple Vision Pro, thereby meeting the demands of users seeking a more comprehensive range of virtual experiences. This potential development underscores the ongoing tug-of-war between manufacturer restrictions and consumer desires for freedom in content consumption.

Featured image credit: Guido Fuà/Unsplash

Apple unveils its latest advancement in security technology: Apple Optic ID. Designed specifically for devices like the Apple Vision Pro, Optic ID harnesses the power of iris recognition to provide a secure and intuitive authentication experience.

Gone are the days of cumbersome passwords and PINs; with Optic ID, a simple glance is all it takes to unlock your device, authorize purchases, and authenticate within apps. By leveraging the unique patterns found in the iris, Optic ID ensures that only you have access to your device, providing peace of mind in an ever-evolving digital landscape.

What is Apple Optic ID?

Apple Optic ID represents a cutting-edge biometric authentication technology developed by Apple specifically for use with its devices, particularly the Apple Vision Pro. It utilizes iris recognition to securely authenticate users and provide access to various features and functionalities on compatible devices. Optic ID is designed to offer a seamless and intuitive user experience while prioritizing privacy, security, and accessibility. Here is how it works:

Optic ID relies on the unique patterns found in the iris of the eye for authentication. When a user sets up Optic ID on their device, the system captures detailed images of their iris using near-infrared light emitted by the device’s eye-tracking system.

The captured iris images are processed locally on the device, specifically within the Secure Enclave and the neural engine of the device’s chip. This processing converts the iris data into a mathematical representation that serves as the user’s biometric template for authentication.

When a user attempts to unlock their device or access secured features, Optic ID compares the live iris image captured in real-time with the stored biometric template. The device grants access if there’s a match; otherwise, access is denied.

We need an Apple Vision Air ASAP: Here is why

How to use Apple Optic ID

Setting up Optic ID on your Apple Vision Pro is easy:

• Open Settings.
• Tap “Optic ID & Passcode.”
• Select “Set Up Optic ID.”
• Follow on-screen instructions to scan your iris.
• Complete the setup and adjust settings if needed.
• Test Optic ID by unlocking your device.

That’s it! Enjoy the convenience of secure authentication with Optic ID.

Is Apple Optic ID secure?

Optic ID offers high security by utilizing encryption and machine learning algorithms to protect biometric data. The probability of unauthorized access is significantly reduced, providing users with peace of mind.

With Optic ID, users can unlock their devices, authorize purchases, and authenticate within apps with just a glance. This streamlined authentication process eliminates the need for passwords or PINs, enhancing convenience and user experience.

Apple prioritizes user privacy, and Optic ID is no exception. Biometric data, including iris images and mathematical representations, remains stored locally on the device and is never shared with Apple or third-party apps. Additionally, eye-tracking information is kept private.

Optic ID is designed to be inclusive, catering to a wide range of users. It supports customization options for users with different needs, such as controlling the device with a single eye or alternative authentication methods for those unable to use Optic ID.

The near-infrared illumination system used in Optic ID adheres to international safety standards to ensure it poses no harm to users’ eyes or skin. In the event of any issues with Optic ID, users are advised to seek assistance from trained technicians to ensure proper maintenance and safety compliance.

Is it the solution?

Apple Optic ID represents a significant leap forward in biometric authentication technology, offering users a secure and user-friendly method of accessing their devices and sensitive information. With its focus on privacy, security, and accessibility, Optic ID provides peace of mind to users while ensuring a seamless authentication experience. As technology continues to evolve, Optic ID will be better.

This guide is answering a popular question: How to retrieve notifications on iPhone? If your iPhone unlocks quickly via Face ID, you can swipe down from just off the top of the screen to pull up notifications.

How to retrieve notifications on iPhone?

Notifications on the iPhone serve as brief alerts that appear on the lock screen, providing updates from apps, messages, and other system alerts. While these notifications are prominently displayed upon arrival, they don’t stay on the lock screen indefinitely.

Over time, new notifications may push older ones out of view, or they may disappear after you unlock your phone.

If you find yourself having missed these alerts and are wondering how to retrieve notifications on iPhone, there’s a straightforward process to access them:

• Accessing from the lock screen: With the screen on, swipe down on the lock screen to reveal your notification history. If no notifications are present, the screen will display “No Older Notifications.”
• Viewing notifications: The notifications, if available, may appear individually or grouped by app. This organization helps in managing multiple alerts from the same application.
• Interacting with notifications: To interact with a specific notification, such as a message, tap on it to see an “Open” button. Selecting “Open” launches the associated app. For security, if your iPhone is locked, you’ll need to authenticate using Face ID, Touch ID, or your passcode.
• Managing notifications: Swipe left on an individual notification or a group to see options such as “Clear” or “Clear All” for removing them from the lock screen, and “Options” for adjusting the app’s notification settings directly from the lock screen. This could include muting or turning off notifications for that app.
• Deleting notifications: Select “Clear” to remove a single notification or “Clear All” for all notifications from a group. This action cleans your lock screen but doesn’t affect the badges on app icons or the app’s internal notification settings.
• Clearing all notifications: To remove all notifications from the lock screen at once, tap the “X” next to the Notification Center, then confirm by tapping “Clear All Notifications.” This action simplifies managing a cluttered lock screen.
• Accessing notifications from the home screen: When your iPhone is unlocked, swipe down from the top-left corner to access the Notification Center, mimicking the lock screen’s notification view. This provides a seamless way to check alerts without locking your phone.
• No older notifications: If there are no notifications to display, you will see “No Older Notifications.” This indicates that there are no pending alerts for your attention.

How to view cleared notifications on iPhone?

Once notifications are cleared, deleted, or opened from the iPhone’s lock screen or Notification Center, they become inaccessible.

Where is Do Not Disturb on iPhone?

There’s no feature on the iPhone that allows for the retrieval of cleared notifications, emphasizing the importance of reviewing and interacting with notifications promptly if they’re of significance.

• Turning off notifications on iPhone
  • To disable notifications for specific apps, navigate to the Settings app, select Notifications, and choose the app for which you want to stop receiving notifications. Toggle off the “Allow Notifications” option. For a temporary solution, activating Do Not Disturb mode silences all incoming notifications for the duration it’s enabled.
• Resolving missing text notifications
  • If text notifications are not appearing, ensure that notification permissions are correctly set by going to Settings > Notifications > Messages, and verifying that “Allow Notifications” is enabled. This ensures that alerts for new messages are visible.
• Enabling instagram notifications
  • To turn on notifications for Instagram, access the Settings app, tap on Notifications, and find Instagram in the list. Once selected, toggle on “Allow Notifications” to start receiving alerts from Instagram again.

These steps and solutions are designed to help iPhone users customize their notification preferences, solve common notification issues, and understand the limitations related to cleared notifications. By adjusting settings as described, users can tailor their devices to better suit their needs and ensure they remain informed about the alerts that matter most to them. This way, you’ve learned how to retrieve notifications on iPhone!

Featured image credit: Unsplash

When you think of spatial computing and mixed reality together, the Apple Vision Pro FaceTime feature is pretty much what comes to mind at first glance. Today’s technology is enough to eliminate kilometers of distance with video conferences and Vision Pro will make these meetings or chit-chats even more realistic and closer with its pre-installed FaceTime feature.

The Apple Vision Pro FaceTime is not just an incremental update; it’s a leap into a future where distance and screens no longer hinder the richness of personal interactions. With its advanced features and user-centric design, this technology brings a new level of authenticity to virtual meetings, blurring the lines between the physical and digital worlds. In this article, we delve into the intricacies of the Apple Vision Pro FaceTime, exploring its innovative features, eagerly anticipated release, and the wide array of applications set to enhance the user experience.

How will Apple Vision Pro FaceTime work?

In the tech world, Apple’s innovations have always been a big deal. Now, they’re about to take a giant leap with the Apple Vision Pro FaceTime. This feature is not just an upgrade – it’s a revolution in how we experience video calls. Imagine being on a FaceTime call where everyone appears life-size. That’s what Apple Vision Pro promises. Using the space around the user brings a new dimension to your calls.

Here’s the cool part: when you’re wearing the Vision Pro, you become your “Persona.” This is not just an avatar; it’s a realistic spatial representation of you, showing your facial expressions and hand movements in real-time. How does it work? Well, thanks to machine learning, creating your Persona takes just a few minutes with Vision Pro. And yes, this isn’t limited to FaceTime. You can use your Persona in other apps like Zoom, Cisco Webex, and Microsoft Teams.

Best Vision Pro apps so far

Apple Vision Pro FaceTime release date

Mark your calendars! Apple has announced that Vision Pro will hit the US market on February 2, 2024. With an estimated initial shipment of 60,000 to 80,000 units, the excitement is palpable. The pre-orders began on January 19, 2024, and were a spectacle. They opened at 5am PST, and guess what? All the launch shipments were snapped up in just 18 minutes!

The FaceTime feature is ready to roll as soon as you get your hands on a Vision Pro. It’s one of those awesome default features that come pre-installed on all Apple devices. So, no waiting, no extra downloads – just pure, advanced FaceTime fun from day one.

What apps will be on Apple Vision Pro?

Now, what about the apps? Alongside the amazing Vision Pro FaceTime, a bunch of pre-installed apps are all set to enrich your experience. These apps are specially optimized for Vision Pro:

• App Store
• Encounter Dinosaurs
• Files
• Freeform
• Keynote
• Mail
• Messages
• Mindfulness
• Music
• Notes
• Photos
• Safari
• Settings
• Tips
• TV

And that’s not all. There are also pre-installed apps that aren’t optimized for Vision Pro but are still part of the package:

• Books
• Calendar
• Home
• Maps
• News
• Podcasts
• Reminders
• Shortcuts
• Stocks
• Voice Memos

At first, the company decided not to introduce the Apple Vision Pro FaceTime feature but then reserved a whole paragraph section on the official release page. Right now, we know that this feature will come to live and most importantly, it is expected to be one of the sleekest and most important features of the upcoming Apple device.

With Apple Vision Pro, the future of FaceTime is not just an improvement; it’s a whole new world. The release is just around the corner, and the excitement is through the roof. Get ready to experience video calls like never before!

Featured image credit: Apple

Apple’s recent rollout introduces the iPhone Stolen Device Protection feature, enhancing security for iPhone users. This innovative tool is designed to significantly limit the access a thief can gain, even if they have possession of your phone and its passcode.

The Stolen Device Protection function implements additional security layers, safeguarding your iPhone when unauthorized attempts are made to access or alter sensitive settings. For example, if an unauthorized user tries to retrieve passwords from Apple’s keychain, the system blocks access unless verification through fingerprint scanning or face recognition is provided, confirming the user as the rightful owner.

What is iPhone Stolen Device Protection?

Apple’s iPhone Stolen Device Protection is a robust security feature integrated into iOS 17.3, aimed at safeguarding your personal information and accounts in the event of theft. This feature activates additional security protocols when your iPhone is away from familiar locations like your home or workplace.

Key features of Stolen Device Protection:

• Enhanced security in unfamiliar locations: When your iPhone is not in a familiar location, Stolen Device Protection imposes extra security requirements for certain actions, preventing unauthorized changes to your account or device by someone who knows your passcode.
• Biometric authentication: Accessing stored passwords and credit cards requires Face ID or Touch ID authentication, with no passcode alternative. This ensures that only the legitimate owner can access these sensitive features.
• Security delay: Critical actions like changing your Apple ID password invoke a security delay. This involves waiting for an hour and then re-authenticating via Face ID or Touch ID, thwarting immediate unauthorized changes by a thief.
• Normal operations in familiar locations: In locations like your home or workplace, where the iPhone is used regularly, these additional security steps are bypassed, allowing normal use with the device passcode.
• Additional limits in unfamiliar settings: If someone unlocks your phone in an unfamiliar location and attempts to change certain settings, they must use Face ID or Touch ID. This includes actions like disabling Lost Mode, erasing the phone, or making financial transactions.
• Two-tier security checks: For extremely sensitive information, Apple imposes a one-hour “security delay” after biometric verification. During this period, the phone remains accessible, but critical settings changes require a second biometric check after the delay.
• Protection against rapid unauthorized changes: The delay mechanism is crucial for preventing a thief from quickly altering settings like Apple ID password, Face ID or Touch ID accounts, and Find My tool.

Enabling this feature enhances data protection and can significantly disrupt thieves’ attempts to access or alter your iPhone. It is highly recommended to activate this feature for an added layer of security.

How to activate iPhone Stolen Device Protection?

To activate the iPhone Stolen Device Protection, ensure that your iPhone is updated to the latest iOS 17.3. The process is straightforward and involves a few steps within your phone’s settings. Start by opening the Settings app, navigate to the ‘Face ID & Passcode’ section, find the ‘Stolen Device Protection’ option, and toggle it on.

The introduction of this feature marks a significant shift in Apple’s approach to security, emphasizing biometrics as the primary authentication method. Touch ID and Face ID are becoming central to verifying the identity of the user, signaling Apple’s increasing reliance and trust in these technologies. This change in strategy, where biometrics are preferred over traditional passwords and passcodes, might be indicative of a future where passcodes become obsolete.

Top 5 tips for editing PDF files on your iPhone

However, it’s important to note that while Stolen Device Protection adds a robust layer of security, it doesn’t make your phone impenetrable. If a thief gains access to your device and knows your passcode, not all data and applications are secured under this protection. Therefore, it’s prudent to regularly back up your data. Additionally, for apps like WhatsApp, implementing an extra layer of security, such as a unique passcode or PIN, can offer added protection.

In the unfortunate event of your iPhone being stolen, beyond contacting law enforcement, immediate actions should be taken through Apple’s iCloud. Begin by changing your Apple ID password and opt to sign out of all devices and websites where you’re logged in. Then, utilize iCloud’s Find Devices feature to mark your phone as lost and proceed to remotely wipe its data.

While we hope you never have to rely on iPhone Stolen Device Protection, its presence on your device makes it more challenging for thieves, contributing to the overall security of your personal information.

Featured image credit: Tyler Lastovich/Unsplash

As the tech world eagerly anticipates the launch of Samsung’s Galaxy S24 and Galaxy AI, the South Korean giant’s stakes have never been higher.

In a historic turn of events, Apple has emerged victorious in the smartphone race, surpassing Samsung to become the leading smartphone manufacturer in 2023. According to reports from IDC’s Worldwide Quarterly Mobile Phone Tracker and Canalys, this marks the end of Samsung’s decade-long reign at the top. Let’s delve into the details and explore the factors behind this significant shift in the industry.

Check out the Samsung Galaxy AI features that will change everything

The numbers speak

IDC’s preliminary data reveals that Apple secured the top spot with a total of 234.6 million mobile shipments, outpacing Samsung’s 226.6 million. Xiaomi, Oppo, and Transsion secured positions in the top five, with 145.9 million, 103.1 million, and 94.9 million smartphones shipped, respectively. Notably, this is the first time in 13 years that Samsung hasn’t claimed the annual throne, harkening back to 2010 when Nokia held the coveted position.

The Apple ascendancy

IDC’s research director, Nabila Popal, highlighted Apple’s positive growth, making it the only player in the top three to exhibit annual expansion. Apple’s success is attributed to the rising trend of premium devices, constituting over 20% of the market. Aggressive trade-in offers and interest-free financing plans have played a pivotal role in Apple’s ongoing triumph and resilience.

Challenges and competition

While Apple played a significant role in dethroning Samsung, it faced fierce competition from other Android manufacturers such as Huawei, OnePlus, Honor, and Google. Huawei’s “improving strength,” despite facing challenges like US sanctions, poses a potential threat to Apple’s growth, particularly in the Chinese market. Reports suggest that Huawei’s technological advancements, including a 7nm processor capable of 5G speeds, have contributed to its resilience.

Market dynamics

Despite an overall decline of 3.2 percent in smartphone shipments in 2023 compared to 2022, signs of recovery are evident. IDC reports an 8.5 percent year-on-year growth in the fourth quarter, while Canalys indicates an 8 percent growth after seven consecutive quarters of decline. These positive figures hint at a potential rebound in the smartphone market.

As the smartphone industry undergoes a seismic shift with Apple claiming the top spot, the competition intensifies, and market dynamics evolve. The end of Samsung’s decade-long dominance signifies a new era where Apple leads the way. As we witness technological advancements, aggressive strategies, and market recoveries, the smartphone landscape continues to be dynamic and full of surprises.

Spatial computing represents a technological advancement where computers seamlessly integrate with the physical environment. While Apple isn’t pioneering this field, it anticipates that this will be a significant leap forward in computing. The company is staking its claim in this domain with the launch of its new AR/VR headset, the Apple Vision Pro. This approach aligns with the growing interest in what is spatial computing and its potential impact on future technology.

Meta and other tech giants are leading the way with the release of advanced headsets, and Apple is joining this trend with its Vision Pro headsets. However, Apple is keen to differentiate its product by branding it with the term “spatial reality” rather than the usual descriptors.

Describing the Vision Pro, priced from $3,500, is a challenge, as its groundbreaking technology is best experienced firsthand. Those who have tried the Vision Pro often struggle to find the right words to convey its impact.

Apple is actively promoting “spatial computing” as the go-to term for this experience. This terminology is prominently featured on Apple’s website and is the recommended descriptor for developers creating apps for the Vision Pro, as outlined in Apple’s online guidelines.

Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).

-Apple

What is spatial computing?

Spatial computing involves the integration of digital processes with activities involving humans, machines, objects, and their environments. This technology is changing the way industrial companies enhance operations for frontline workers in various settings such as factories and warehouses, offering a digitally enhanced, three-dimensional context for enterprise activities and interactions.

How does spatial computing work?

Spatial computing merges the real and virtual realms effortlessly. Devices like the Apple Vision Pro, Microsoft HoloLens, Meta Quest Pro, and Magic Leap epitomize this technology. These headsets not only display the physical world but also incorporate digital objects into it, creating a three-dimensional effect. For instance, one can virtually place furniture in a room to preview its appearance before purchase, or workers can project technical manuals directly onto the machinery they are working on.

These devices employ a range of technologies to blend digital and physical realities. Computer vision, for example, interprets data from cameras and sensors, capturing details about the environment, including the positioning and movement of objects. Sensor fusion integrates data from various sources, like cameras and LiDARs, to generate a detailed and comprehensive environmental view. Spatial mapping then constructs a 3D model of the surroundings, enhancing the accuracy of digital content placement and interaction.

A significant benefit of this technology is its depth perception capability, which enables realistic interactions with virtual objects. These objects can be positioned, moved, or concealed behind physical objects, mirroring interactions in the real world, thus making the experience more natural and intuitive.

Devices utilizing spatial computing are equipped with features that facilitate interaction with virtual objects. For instance, eye-tracking technology allows the device to follow your gaze, while handheld controllers and motion sensors enable manipulation of these virtual elements. Take the Apple Vision Pro, equipped with a sophisticated eye-tracking system and sensors for hand-gesture detection, allowing users to activate or move items with simple gestures like pinching fingers or flicking wrists.

These devices also often incorporate speech recognition to accommodate voice commands, particularly useful in environments like manufacturing where hand gestures may not be feasible. Devices such as the Vision Pro, HoloLens, and Magic Leap all support this functionality.

Spatial computing is closely linked with augmented reality (AR) and virtual reality (VR). AR involves superimposing digital content onto the real world, often through smartphones or smart glasses, enhancing the user’s environmental perception without embedding digital content in 3D space or offering depth perception. VR, in contrast, creates an entirely immersive digital experience, substituting the user’s physical environment. Mixed reality (MR) merges elements of both AR and VR, offering a more integrated digital and physical experience.

What are the examples of spatial computing?

Spatial computing is poised to transform various sectors by enabling previously unattainable experiences and applications. It finds relevance in several fields, such as:

Architecture and design aspects

Spatial computing allows architects to craft, visualize, and adjust designs in a real-world context without needing physical models. This not only cuts down time and costs but also facilitates more dynamic design processes. Designers can leverage this technology to develop virtual prototypes of products, assessing their functionality and ergonomics in diverse physical environments.

Education and training applications

For education, spatial computing offers an interactive and engaging learning experience, bolstering both knowledge retention and skill development. Medical students, for example, can practice surgical techniques in a virtual setting that replicates real-life conditions. Similarly, in science and engineering disciplines, students can use this technology to construct and evaluate virtual prototypes or conduct experiments.

Gaming technology

Spatial computing has revolutionized gaming and entertainment, offering immersive experiences that allow natural and intuitive interactions with virtual objects and characters. Instead of traditional controls like keyboards or joysticks, players can use hand gestures or eye movements to navigate avatars and interact with game elements.

The technology extends to reimagining real-world events; for instance, with devices like the Apple Vision Pro, one could experience an NBA game as if seated courtside. Additionally, spatial computing enables recording and reliving memories in a three-dimensional format, adding a new dimension to personal experiences.

Better healthcare

Spatial computing is set to revolutionize healthcare by offering innovative ways to diagnose, treat, and monitor patients. Doctors, for instance, could use spatial computing to superimpose virtual screens and diagnostic data onto the real world, enhancing their decision-making capabilities.

During surgeries, surgeons might view a patient’s medical imaging scans through headsets, thereby enriching their operational precision. Moreover, this technology could aid patients with physical or cognitive disabilities, providing them with custom virtual assistants or rehabilitation exercises designed for their specific needs.

Beyond these areas, spatial computing has potential applications in retail, manufacturing, and transportation. In manufacturing, for example, this technology could be used to enhance assembly lines with virtual aids and information, optimizing production processes.

The potential of spatial computing

Despite its promising applications, spatial computing has experienced varied success. A major hurdle is the cost of hardware; top-tier spatial computing devices are expensive, limiting their accessibility and thus their impact in the consumer market. To date, their success has been confined mostly to niche enterprise applications where the productivity gains justify the investment.

Other challenges include the weight and comfort of the headsets, which can cause fatigue and motion sickness, particularly during prolonged use. Additionally, the resolution of these devices and battery life, which often lasts only a few hours, are concerns that need addressing. However, advancements are being made in these areas, and as the industry evolves and becomes more competitive, the costs of sensors, displays, and other hardware components are expected to decrease.

As for Apple’s foray into spatial computing with the Vision Pro, it remains to be seen whether it will be a pivotal or unsuccessful endeavor. Apple has a history of pioneering and setting industry standards in various technology sectors. Though currently expensive, the Vision Pro might catalyze the development of innovative applications and devices in the spatial computing field, similar to the impact of Apple’s previous groundbreaking products like the mouse, the graphical user interface, the iPod, and the iPhone.

FAQs

What is the basic principle of spatial computing?

Spatial computing is characterized by interactions occurring within real three-dimensional spaces rather than on a flat 2D screen. This technology leverages sensors that track movements in these spaces, seamlessly integrating both virtual/digital elements and physical, real-world elements.

Is spatial computing the same as IoT?

While spatial computing and IoT share some commonalities, they are not the same. Spatial computing enhances the vision of IoT for industrial companies by adding a layer of physical interaction with the data gathered by IoT sensors. IoT has enabled industrial environments to generate and utilize vast data sets for maximizing revenue, reducing costs, and improving quality. However, this technology provides a more immersive and interactive dimension to these operations.

What is the difference between spatial computing and metaverse?

The metaverse represents the ultimate experience or product, where spatial computing is a technology that enables some of these experiences. However, not all metaverse experiences use this technology, and not every experience enabled by spatial computing constitutes a metaverse experience.

Is spatial computing the same as XR?

XR, encompassing augmented reality (overlaying digital content into physical spaces) and virtual reality (fully immersive virtual environments), is part of the spatial computing spectrum. However, this technology is not limited to XR technologies; it encompasses a broader range of technologies and applications.

How big is the spatial computing market?

As of 2023, the spatial computing market was valued at approximately USD 97.9 billion. According to marketsandmarkets.com, it is projected to grow at a compound annual growth rate (CAGR) of 23.4%, potentially reaching around USD 280.5 billion by 2028, according to marketsandmarkets.com.

Where did the term spatial computing come from?

The term “spatial computing” was coined in 2003 by Simon Greenwold, a graduate researcher at MIT. His early contributions to the field included developing early augmented reality prototypes, input devices for computer control through real-world actions, and an affordable 3D scanner.

Featured image credit: Kerem Gülen/DALL-E 3 

This weekend marked a significant milestone in the iPhone slowdown lawsuit 2024 as Apple users started to receive their $92 settlements from the batterygate incident. Back in 2017, Apple confessed to deliberately reducing the performance of older iPhones, a decision they defended as necessary to deliver “the best experience for customers.” This admission has been a pivotal factor in the 2024 discussions surrounding Apple payouts and their approach to consumer transparency.

iPhone slowdown lawsuit 2024: Compensations are getting paid

Seven years into the iPhone slowdown lawsuit 2024, iPhone users are beginning to receive financial compensation for the compromised user experience they endured. In 2017, Apple conceded to intentionally reducing the lifespan and performance of iPhones through software updates, purportedly to prolong the life of aging batteries. A critical issue in the Apple batterygate scandal was company’s failure to inform users that the latest iOS update would significantly degrade their iPhone’s performance. This lack of transparency led to a swift onslaught of class-action lawsuits, culminating in Apple agreeing to a settlement exceeding $300 million in 2020.

The deadline for submitting a claim in this settlement was set for October 6th, 2020. Eligibility extended to owners of several iPhone models, including iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone 7, iPhone 7 Plus, and iPhone SE. The volume of claims filed was immense, with some users submitting multiple claims. Notably, one iPhone owner reported receiving Apple payouts for six separate claims linked to the lawsuit as of Sunday.

About the Apple batterygate scandal

In the context of the Apple batterygate scandal, the company’s settlement agreement notably does not require Apple to concede any fault. Throughout the ordeal, Apple has maintained a stance of complete innocence, consistently asserting their commitment to integrity. In 2018, Apple stated, “We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.”

For iPhone users eligible for compensation, the window to file a claim was in 2020, with the deadline set for October 6, 2020. This process was a critical part of the iPhone slowdown lawsuit 2024. Those who successfully submitted their claims during this period received approximately $65 each, a financial acknowledgment of the inconvenience caused by the Apple batterygate scandal.

Why Apple payouts came so late

The delayed arrival of Apple payouts, a focal point in the iPhone slowdown lawsuit 2024, can be traced back to various legal proceedings. The latest update from the settlement website clarifies that the US Court of Appeals for the 9th Circuit dismissed the final appeal in the “In re Apple Inc. Device Performance Litigation.” This dismissal occurred on November 6, 2023, setting the effective date of the settlement. Consequently, payments were scheduled for January 2024, adhering to the timeline established in the settlement agreement.

In the interim three-plus years since Apple agreed to the settlement, numerous legal steps unfolded. Post submission of claims by iPhone owners in 2020, the US District Court for the Northern District of California deliberated on the motion for final approval of the settlement, which was granted in March 2021.

However, the settlement faced objections, necessitating the 9th Circuit appeals court to address these challenges. Notably, Best Companies, Inc., an Oklahoma-based construction company, argued that the district court failed to provide sufficient notice of the settlement to “nonnatural persons” such as corporations. This company, having purchased at least 10 iPhones affected by the settlement for its employees, saw their objections dismissed by the 9th Circuit in October 2022. The judges upheld the district court’s decision, agreeing that the extensive media coverage and individual notices to device users sufficiently informed all parties, including nonnatural persons.

Additionally, the October 2022 ruling addressed an appeal from individuals objecting to the settlement. While their efforts did not significantly alter the settlement, they did prompt the district court to rectify issues in its original order, further contributing to the delay in Apple payouts.

Featured image credit: Medhat Dawoud/Unsplash

Apple discreetly introduced the Ferret LLM, a multimodal language model that’s anything but ordinary. This silent launch diverges from the norm by fusing language understanding with image analysis, redefining the scope of AI capabilities.

Released quietly on GitHub, Ferret LLM signifies Apple’s subtle stride towards openness, beckoning developers and researchers to unravel its potential. However, amidst its launch, challenges loom in scaling Ferret against larger models, posing infrastructure-related hurdles. Still, the potential impact of Ferret on Apple devices is considerable, promising a new dimension in user interactions and a deeper comprehension of visual content. Want to learn more? We gathered everything you need to know about Apple’s latest move in the AI landscape.

What is Apple Ferret LLM?

Ferret, an open-source multimodal large language model (LLM) developed by Apple Inc. in collaboration with Cornell University, stands out for its unique integration of language understanding with image analysis. Released on GitHub, it diverges from traditional language models by incorporating visual elements into its processing.

Here is how the Apple Ferret LLM works:

• Visual integration: Ferret doesn’t limit itself to textual comprehension but analyzes specific regions of images, identifying elements within them. These elements are then used as part of a query, allowing Ferret to respond to prompts that involve both text and images.
• Contextual responses: For instance, when asked to identify an object within an image, Ferret not only recognizes the object but leverages surrounding elements to provide deeper insights or context, going beyond mere object recognition.

Zhe Gan, an Apple AI research scientist, highlighted Ferret’s capability to reference and understand elements within images at various levels of detail. This flexibility allows Ferret to comprehend queries involving complex visual content.

What sets Ferret’s introduction apart is its technological prowess and Apple’s strategic move towards openness. Departing from its typically guarded nature, Apple chose to release Ferret as an open-source model. This shift towards transparency signifies a collaborative approach, inviting contributions and fostering an ecosystem where researchers and developers globally can enhance, refine, and explore the model’s capabilities

Challenges ahead

Ferret’s emergence heralds a new era in AI, where multimodal understanding becomes the norm rather than the exception. Its capabilities open doors to myriad applications across diverse fields, from enhanced content analysis to innovative human-AI interactions.

However, Apple faces challenges in scaling Ferret due to infrastructure limitations, raising questions about its ability to compete with industry giants like GPT-4 in deploying large-scale language models. This dilemma necessitates strategic decisions, potentially involving partnerships or further embracing open-source principles to leverage collective expertise and resources.

For more detailed information about the Apple Ferret LLM, visit its arXiv page.

Apple Ferret LLM’s potential impact on iPhones and other Apple devices

The introduction of Apple’s Ferret LLM could potentially have a significant impact on various Apple products, particularly in enhancing user experiences and functionalities in the following ways:

Improved image-based interactions

Apple Ferret LLM’s image analysis integration within Siri could enable more sophisticated and contextual interactions. Users might be able to ask questions about images or request actions based on visual content.

Ferret’s capabilities might power advanced visual search functionalities within Apple’s ecosystem. Users could search for items or information within images, leading to a more intuitive and comprehensive search experience.

Augmented user assistance

Ferret’s ability to interpret images and provide contextual information could greatly benefit users with accessibility needs. It could assist in identifying objects or scenes for visually impaired users, enhancing their daily interactions with Apple devices.

Ferret’s integration might enhance the capabilities of Apple’s ARKit, allowing for more sophisticated and interactive augmented reality experiences based on image understanding and contextual responses.

Enriched media and content understanding

Ferret could enhance the organization and search functionalities within the Photos app by recognizing and indexing specific elements within images and videos, enabling smarter categorization and search.

Leveraging Ferret’s image understanding, Apple might offer more personalized content recommendations based on users’ interactions with visual content across its ecosystem.

Developer innovation

Developers might leverage Ferret’s capabilities to create innovative applications across various domains, from education to healthcare, by incorporating advanced image and language understanding into their apps.

However, the implementation of Ferret’s capabilities into Apple products would depend on various factors, including technological feasibility, user privacy considerations, and the extent of integration into existing Apple software and hardware. Additionally, Apple’s strategic decisions regarding the scalability and deployment of Ferret within its product lineup will determine the actual impact on consumer-facing features and functionalities.

Featured image credit: Jhon Paul Dela Cruz/Unsplash

Is Apple Watch banned in the US? The Apple Watch, a staple in wearable tech, faces a potential ban in the US due to a patent dispute with medical device maker Masimo. This showdown centers on the watch’s blood oxygen feature and could sideline popular models, including the Series 9 and Ultra 2.

Let’s uncover why this dispute matters and its implications for the wearable tech industry.

Is Apple Watch banned in the US? Here is all you need to know

The Apple Watch is facing a potential ban in the United States due to an ongoing patent dispute between Apple and Masimo, a medical device manufacturer. The dispute revolves around a specific feature of the Apple Watch—its blood oxygen monitoring technology.

Masimo claims that Apple’s use of pulse oximetry, a method of measuring blood oxygen levels using light-based technology, infringes upon its patented technology. In October, the US International Trade Commission (ITC) ruled in favor of Masimo, finding Apple in violation of Masimo’s pulse oximeter patent.

As a result of this ruling, an import ban on certain versions of the Apple Watch, particularly the Apple Watch Series 9 and Apple Watch Ultra 2, could be enforced. Apple has taken proactive measures to comply with this potential ban by discontinuing the sales of these specific watch models in the United States.

While Apple strongly disagrees with the ITC’s ruling and is pursuing legal and technical avenues to challenge it, the company is preparing for the possibility of compliance if the ruling stands. Apple has emphasized its commitment to ensuring the availability of its products for customers and is actively working to address the situation.

If implemented, the Apple Watch ban could have significant implications for Apple’s sales and the broader wearable technology landscape. It’s part of a larger legal battle between Apple and Masimo, with accusations of patent infringement and claims regarding the replication of patented features in competing smartwatch models.

Ultimately, the decision on whether the Apple Watch ban will be enforced rests on the review period and the actions taken by both Apple and the US government.

What is blood oxygen monitoring technology?

Blood oxygen monitoring technology, often called pulse oximetry, measures the oxygen level in a person’s blood. It’s a crucial health metric used in medical and wearable devices like the Apple Watch.

The technology typically works by using sensors that emit light into the skin, usually through the fingertip or wrist. The device measures the amount of light absorbed by oxygen-rich and oxygen-poor blood. Based on the differences in light absorption, it calculates the oxygen saturation level, often expressed as SpO2 (peripheral capillary oxygen saturation).

In the context of wearable devices like the Apple Watch, this feature allows users to track their blood oxygen levels regularly. Monitoring SpO2 levels can offer insights into overall health and fitness, especially during physical activities or for individuals with specific health conditions like sleep apnea or respiratory issues.

The Apple Watch and similar devices use this technology to provide users with real-time information about their blood oxygen levels, enabling them to track trends and potentially detect any deviations from normal levels. This information can be valuable for users interested in their general wellness or those managing certain health conditions.

The dispute between Apple and Masimo revolves around the specific implementation of this technology on the Apple Watch. Masimo claims that Apple’s use of pulse oximetry infringes upon its patented technology.

Featured image credit: Apple

The tech industry is constantly evolving, and with it, the nature of tech jobs. One of the most intriguing roles emerging is the Apple At Home Advisor. This position reflects a significant shift towards remote work, offering a blend of flexibility and the opportunity to be part of a leading tech company.

When you become part of the support and service teams at Apple, you become part of the personal connection that strengthens the relationship people have with their Apple products. Every customer conversation we have or guidance we share — in person, online, or by phone, chat or email — is another opportunity for us to enrich their experience.

-Apple

What is an Apple At Home Advisor?

An Apple At Home Advisor is essentially the human connection between Apple and its customers. They are remote employees who provide customer service and support. This role is critical in resolving technical issues and enhancing customer experience, all from the comfort of their home.

The benefits of being an Apple at home advisor

Discover the array of advantages that come with the Apple At Home Advisor role, from personal well-being to professional growth.

Work-life balance

The role of an Apple At Home Advisor redefines the traditional work model, offering unparalleled flexibility. This position allows individuals to tailor their work schedules to fit their personal lives, leading to a more harmonious work-life balance. The absence of a daily commute further enhances this balance, freeing up time for personal interests and family, which is crucial for mental and physical well-being. The ability to work from home also means employees can create a workspace that is comfortable and conducive to their working style, further promoting productivity and job satisfaction.

Be part of Apple

Being an Apple At Home Advisor means being a part of a global leader in technology. Employees have the opportunity to contribute to the company’s ongoing success and innovation. This role provides a sense of belonging to a brand that is renowned for its commitment to excellence and groundbreaking products. Working for Apple also means embracing the company’s culture and values, which focus on innovation, quality, and customer service. Employees become ambassadors of the brand, playing a critical role in maintaining its reputation for excellent customer support and service.

Grow your skills

The position of an Apple At Home Advisor is not just a job; it’s a continuous learning journey. Apple provides extensive training and development opportunities, especially in the area of technical support. Employees get to deepen their understanding of Apple products and services, staying ahead in the ever-evolving tech landscape. This role is ideal for those who are keen on personal and professional growth, offering various pathways to enhance technical expertise, customer service skills, and problem-solving abilities. The knowledge and skills gained in this role are invaluable, laying a solid foundation for career advancement within the company or in the broader tech industry.

Preparing for a role as an Apple At Home Advisor

Learn the essential steps and skills needed to successfully embark on a career as an Apple At Home Advisor, ensuring you’re fully equipped for this dynamic role.

Technical know-how

To excel as an Apple At Home Advisor, a thorough understanding of Apple’s products and services is crucial. Prospective candidates should familiarize themselves with the latest technologies and updates from Apple. This includes not only the hardware aspects, such as iPhones, iPads, and MacBooks, but also software and services like iOS, macOS, Apple Music, and iCloud. Having a comprehensive knowledge base allows for more effective troubleshooting and enhances the ability to provide accurate and helpful advice to customers.

Customer service skills

Strong communication and problem-solving skills are essential for an Apple At Home Advisor. This role involves interacting with customers daily, addressing their queries and concerns. It requires patience, empathy, and the ability to listen and understand customer needs. Effective communication skills are vital in conveying solutions in a clear and concise manner. Advisors must also be adept at problem-solving, capable of thinking on their feet to provide timely and effective solutions to various technical issues.

Home office setup

A well-equipped home office is key to the success of an Apple At Home Advisor. This includes having a reliable internet connection to ensure seamless communication with customers and colleagues. The workspace should be free from distractions, enabling focus and efficiency. Ergonomics also plays a crucial role; a comfortable chair and desk, adequate lighting, and a quiet environment contribute to a productive work setting. Setting up a dedicated workspace also helps in establishing a clear boundary between professional and personal life, which is important for maintaining work-life balance.

What kind of roles are there at Apple support?

Apple lists below roles:

Online Support

In Online Support, you’re at the forefront of creating digital solutions that extend Apple’s support to customers globally. This includes working on the support website, apps, community forums, or social media. Key areas in this domain include Content Editing, Graphic Design, User Experience Design, and more, providing a diverse range of opportunities for digital creatives and strategists.

Technical Support and Customer Support

As a member of the Technical and Customer Support team, you embody the voice of Apple, directly assisting customers through various channels. This role isn’t just about problem-solving; it’s about building connections and enhancing the Apple experience. Opportunities range from Technical Support to Software Support Engineering, each vital in making a positive impact on customers’ lives.

Apple iPhone battery lawsuit is ready to go to court

Apple Store Support

In Apple Store Support, your role is to enrich the customer journey from ownership to mastery. This hands-on team is all about bringing personal projects to life, teaching, and solving technical problems. Positions like Creative, Technical Specialist, and Genius allow you to use your skills to directly enhance customer experiences in the Apple ecosystem.

AppleCare Business Development

This team focuses on managing Apple’s comprehensive service and support products. From handling AppleCare+ and AppleCare Protection Plan to supporting sales and managing services for institutional customers, this area offers roles in Product Management, Sales Training, and Business Development Management, each crucial in extending Apple’s care to customers.

Service Channel Management and Operations

Being part of Service Channel Management and Operations means you’re involved in delivering top-tier hardware service. This includes developing repair processes, managing service and parts supply chains, and delivering technical training. Roles here are diverse, spanning from Hardware Engineering to Technical Content Production, all contributing to Apple’s commitment to exceptional service.

Employee comments

Apple shared insights from an Apple At Home Advisor, Yaprak:

Why did you decide a career at Apple was right for you?

I went to graduate school for physics, so I knew I wanted to work in science and technology. But I wanted a job that allowed me to interact with people as well. That’s what led me to become an Apple At Home Advisor. I get to work in a field I’m passionate about — technology — and help people use Apple products to pursue their own passions.

What’s it like working for Apple from your home?

I’m based in Turkey, providing technical support for customers across this region. While there are thousands of At Home Advisors around the world, Apple does a great job keeping us all connected. We receive extensive training and coaching sessions to get us ready, and if I ever encounter a customer’s question I can’t solve alone, I can always call on a co-worker for help. I get the benefits of an office community from the relaxing environment of my home.

How do you approach each customer interaction?

Every call means a new opportunity for me to help our customers. As a friendly voice of Apple, I want them to feel like they’re part of our extended family. I understand they’ve got their photos, home videos, documents and music on their devices. I want them to know that solving their technical issue means as much to me as it does to them. If I can fix their problem, it’s like I’m helping them get their world back.

According to the latest news, the Apple iPhone battery lawsuit can go to court, and the tech giant is currently facing a $2 billion settlement possibility. Here is everything you need to know about it!

Apple faced a setback as a London court allowed a significant lawsuit, estimating a colossal $2 billion. The lawsuit accuses Apple of hiding flawed batteries in millions of iPhones. British consumer advocate Justin Gutmann brought the case forward for roughly 24 million iPhone users in the UK.

They’re seeking damages of up to $1.9 billion alongside accrued interest, alleging that Apple obscured battery problems in certain phone models by using software updates to limit performance.

Apple iPhone battery lawsuit controversy and clash of claims

Gutmann claims that Apple intentionally concealed battery problems in various iPhone models. This alleged cover-up was achieved through software updates that limited the devices’ performance. However, Apple strongly denies these accusations, calling the lawsuit “baseless.” The company maintains that, except for a few iPhone 6s models, there are no inherent battery issues and even provided free battery replacements for those specific models.

Justin Gutmann’s lawsuit, representing up to 25 million iPhone owners in the UK, took a significant step forward after the UK Competition Appeal Tribunal rejected Apple’s request to dismiss the case. Consequently, the legal proceedings are set to continue, with a specific trial date yet to be determined.

iPhone batterygate lawsuit payouts will begin soon

Gutmann’s lawsuit, initially filed in 2022, argues that the batteries integrated into seven different iPhone models were inadequate to handle the demands of the devices’ processor and operating system. This inadequacy allegedly compromised overall performance, rendering the devices practically unusable.

The legal action further contends that Apple’s automatic iOS updates included a concealed “power management tool.” This tool purportedly slowed the performance of iPhones, forcing many users to either replace their batteries at a high cost or purchase entirely new phones.

Apple faces a potential $2 billion settlement

The ongoing dispute regarding Apple’s use of alleged substandard batteries in specific iPhone models might lead to a substantial $2 billion settlement. This potential liability stands as a critical point in the legal battle.

Google antitrust lawsuit 2023: Trial spotlight

The Competition Appeal Tribunal (CAT) denied Gutmann’s request to dismiss the Apple iPhone battery claim, allowing his case to proceed. However, the CAT identified several doubts and a lack of precise information in the case that require clarification before a trial can take place. The panel also highlighted that modifications to Gutmann’s funding arrangements may be required following a significant Supreme Court verdict in July that found numerous similar agreements illegal.

Eligibility for compensation in the lawsuit

Individuals who owned any of the listed iPhone models released between 2014 and 2016 might qualify for compensation in the ongoing Apple battery lawsuit:

• iPhone 6
• iPhone 6 Plus
• iPhone 6S
• iPhone 6S Plus
• iPhone SE
• iPhone 7
• iPhone 7 Plus

Encouragingly, affected consumers don’t need to actively join the lawsuit, as it’s an opt-out claim. Owners of the mentioned iPhone models will automatically be part of the case and can claim potential damages if awarded in the future.

Featured image credit: Laurenz Heymann/Unsplash

Apple has once again poised itself at the cusp of innovation with the introduction of Dynamic Caching in its M3 series chips. This novel feature is not merely a fleeting stride but a monumental leap in GPU architecture. The audacity of Apple to continuously redefine the graphics processing narrative is clearly embodied in Dynamic Caching, marking a significant epoch in real-time memory allocation which is the bedrock of this new feature.

Dynamic Caching explained

Dynamic Caching is a groundbreaking feature introduced in Apple’s M3 series chips, aimed at optimizing GPU performance. Unlike traditional GPUs with static memory allocation, Dynamic Caching allows real-time allocation of local memory in hardware, ensuring only the necessary amount of memory is used for each task.

Traditionally, GPUs have a preset memory allocation, which although efficient, often falls short in adapting to the real-time demands of various tasks. This rigidity in memory allocation has been a bottleneck in harnessing the full potential of GPU capabilities. Enter Dynamic Caching, a feature that transcends this limitation by orchestrating real-time allocation of local memory in hardware, ensuring that only the requisite amount of memory is utilized for each task. This modus operandi not only optimizes memory usage but also sets the stage for a considerable augmentation in graphics performance.

Apple bets big on AI with M3 chip series

Apple’s M3 chips, embedded with Dynamic Caching, are engineered to deliver a quantum leap in graphics performance. This feature is a linchpin in distinguishing the M3 chips, propelling them into a league of their own. The real genius of Dynamic Caching lies in its seamless operation, a facet that is transparent to developers, thereby not necessitating a steep learning curve to leverage this feature. This is an epoch-making stride as it embodies a paradigm shift in how memory allocation is orchestrated in GPUs.

Real-time memory allocation

The traditional memory allocation in GPUs has been largely static, with predetermined memory spaces assigned for tasks. This static nature often posed constraints, especially when dealing with a diverse array of tasks with varying memory demands. The innovation of Dynamic Caching is a clarion call to this long-standing challenge. By enabling real-time memory allocation in hardware, Dynamic Caching ensures that only the exact quantum of memory needed is earmarked for each task. This dynamic allocation is a stark departure from the conventional frameworks, ushering in a new era of memory management in GPUs.

The genius of Dynamic Caching lies in its ability to judiciously allocate memory in real-time without any requisite input from developers. This level of automation not only simplifies the memory management paradigm but also significantly optimizes the utilization of memory resources. By ensuring that no memory is squandered, Dynamic Caching contributes to a more efficient and performant GPU architecture. The cornerstone of this feature is its transparency to developers, which means that while the GPU is tirelessly optimizing memory allocation, developers can remain focused on crafting superior graphical experiences without being bogged down by memory management intricacies.

Enhanced graphics performance

The bedrock of an exemplary graphical experience is rooted in the performance of the GPU. With Dynamic Caching, Apple’s M3 chips are not just keeping up with the status quo but are setting a new performance narrative. The Dynamic Caching feature serves as the linchpin in drastically enhancing the graphics performance of the M3 chips. By ensuring that memory is optimally utilized and not squandered, Dynamic Caching contributes to a more streamlined and efficient processing, which in turn translates to enhanced graphics performance.

The leap in graphics performance is not just a marginal increment, but a significant uplift. This is particularly pronounced in applications and scenarios that are heavily reliant on superior graphics performance. The real-time memory allocation facilitated by Dynamic Caching ensures that the GPU is always operating at its optimum, thus delivering a superior graphical output.

This feature is emblematic of Apple’s commitment to pushing the envelope in GPU technology, ensuring that users and developers alike have access to unrivaled graphics performance that sets a new industry benchmark.

Performance and efficiency improvements

Dynamic Caching represents a critical juncture in bolstering both performance and efficiency across a myriad of applications. By orchestrating memory allocation meticulously, it ensures optimal resource utilization which, in turn, translates to faster processing and reduced energy consumption.

This is imperative in a world where battery longevity and system responsiveness are paramount. The ripple effect of this optimization extends beyond just individual tasks, contributing to an overall enhanced system performance, marking a significant stride in GPU technology evolution.

Impact on developers and applications

The advent of Dynamic Caching is poised to redefine how developers interact with the Mac’s GPU. This feature presents a new horizon for developers to potentially enhance the graphical prowess and efficiency of their applications.

The transparency of Dynamic Caching means developers can remain focused on innovating within their applications, without being mired in the intricacies of memory management. Moreover, the ripple effects extend to end-users who are likely to experience enriched graphical interfaces and faster, more efficient applications, marking a win-win scenario in the ecosystem.

Innovation in GPU architecture

Dynamic Caching is emblematic of Apple’s ceaseless endeavor to innovate in the GPU architecture space. By embedding this feature in the latest M series chips – M3, M3 Pro, and M3 Max, Apple underscores its commitment to delivering a groundbreaking GPU experience.

The fusion of Dynamic Caching with the robust M3 chips architecture epitomizes Apple’s forward-thinking approach in GPU design, potentially setting new paradigms in graphics processing. This innovation is not just a fleeting stride, but a substantial leap, paving the way for future advancements in GPU technology, solidifying Apple’s position at the forefront of GPU innovation.

Featured image credit: Kerem Gülen/DALL-E 3

Apple’s transition to the 3-nanometer process with the M3 chip represents a significant advancement in chip design, manufacturing and AI. This move to a smaller process size allows for increased efficiency and performance.

By reducing the size of the transistors, Apple has been able to pack more computing power into the same physical space. In the context of AI, the M3 chip offers substantial improvements, setting new standards and pushing the boundaries of what’s achievable in computing.

More power, less space. And when we pivot to AI, the M3 chip series isn’t just setting the bar; it’s launching it into the stratosphere. For those in the trenches of AI for SEO, this is the dawn of a new era, and Apple is once again leading the parade.

M3 chip series specs

Apple introduced three distinct chips under the M3 series: the M3, M3 Pro, and M3 Max. Each chip is designed to cater to different computing needs. The M3, with its next-generation GPU architecture, is tailored for general users seeking enhanced performance. The M3 Pro, boasting 37 billion transistors and an 18-core GPU, is ideal for professionals requiring more graphics-intensive capabilities. Lastly, the M3 Max, with a staggering 92 billion transistors and a 40-core GPU, is crafted for those demanding the highest level of performance, especially in tasks related to AI and high-end video production.

M3 chip:

• Built using a 3-nanometer process.
• Features a next-generation GPU architecture.
• GPU is faster and introduces Dynamic Caching.
• Supports hardware-accelerated ray tracing and mesh shading.
• Rendering speeds up to 2.5x faster than M1 chips.
• CPU performance cores and efficiency cores are 30% and 50% faster than M1, respectively.
• Neural Engine is 60% faster than the M1’s Neural Engine.
• Supports up to 24GB of unified memory.

M3 Pro:

• Consists of 37 billion transistors.
• 18-core GPU, up to 40% faster than M1 Pro.
• Supports up to 36GB of unified memory.
• 12-core CPU design with six performance cores and six efficiency cores.
• Single-threaded performance up to 30% faster than M1 Pro.

M3 Max:

• Transistor count up to 92 billion.
• 40-core GPU, up to 50% faster than M1 Max.
• Supports up to 128GB of unified memory.
• 16-core CPU with 12 performance cores and four efficiency cores.
• Performance up to 80% faster than M1 Max.
• Features two ProRes engines for faster video post-production.

GPU evolution

Apple’s M3 chip series introduces a significant advancement in graphics processing. The next-generation GPU architecture in these chips not only improves overall graphics performance but also introduces innovative features. One such feature is Dynamic Caching, which optimizes memory allocation in real-time, ensuring that the GPU utilizes memory efficiently. Additionally, for the first time, Apple has integrated hardware-accelerated ray tracing and mesh shading into the Mac, enhancing rendering capabilities and allowing for more detailed and realistic graphics.

What really is Dynamic Caching?

Dynamic Caching is a standout feature in the M3 chip series. Unlike traditional GPUs that have fixed memory allocations, the M3’s GPU can allocate memory in hardware in real-time. This means that only the precise amount of memory required for a task is utilized.

This innovative approach not only increases the average utilization of the GPU but also significantly boosts performance, especially in graphics-intensive applications and games. This efficient memory management is transparent to developers and is a foundational element of the new GPU architecture in the M3 series.

AI and neural engine enhancements

The M3 chip series marks a notable progression in Apple’s commitment to artificial intelligence capabilities. The Neural Engine in these chips has been enhanced to accelerate machine learning (ML) models more effectively.

With a performance increase of up to 60% compared to the M1 chips, AI and ML workflows benefit from faster processing times. This acceleration is particularly beneficial for applications that rely heavily on AI processes, ensuring quicker responses and more efficient data handling.

Unified memory advancements

One of the hallmarks of Apple’s chip design is the unified memory architecture, and the M3 series takes this a step further. This architecture provides high bandwidth, low latency, and exceptional power efficiency.

By having a single pool of memory within a custom package, all technologies in the chip can access the same data without the need for copying between multiple memory pools. This design not only improves performance but also enhances efficiency. With support for up to 128GB of memory in the M3 Max, even the most memory-intensive tasks, such as handling large AI models, become feasible on a laptop.

Media and streaming capabilities

The M3 chip series also brings advancements in media processing. The chips come equipped with an advanced media engine that offers hardware acceleration for popular video codecs, including H.264, HEVC, ProRes, and ProRes RAW. A notable addition is the support for AV1 decoding. This ensures more efficient playback from streaming services, leading to extended battery life and smoother video experiences on Mac devices.

Will there be an Apple GPT?

Final remarks

• Does this new series truly meet the demands of the next generation of AI developers?
• How will other industry players respond to this gauntlet that Apple has thrown down?
• And, importantly, will these innovations translate to tangible benefits for the end-user, or will they remain ensconced in the world of high-tech jargon?

Featured image credit: Kerem Gülen/DALL-E 3

There’s buzz about Apple potentially stepping into the fray of generative AI sector with its own version, the so-called: Apple GPT. This article delves into everything we’ve gathered about Apple’s foray into AI and will be consistently updated as new information surfaces.

The development phase of “Apple GPT”

Under the guidance of Apple’s AI head, John Giannandrea, the tech giant has been deeply immersed in the development of large language models. Reporting directly to CEO Tim Cook, Giannandrea initiated a team dedicated to conversational AI several years ago, and their efforts have intensified since.

Recent whispers suggest that Apple has been rigorously testing its own “Apple GPT” model, aiming to rival the likes of ChatGPT. Mark Gurman from Bloomberg emphasizes that AI development is a focal point for Apple, as they craft the “Ajax” framework tailored for expansive language models.

Internally, Apple has a chatbot that some insiders colloquially term “Apple GPT”. However, it’s evident that such a name wouldn’t be the official consumer-facing label. Access to this chatbot is exclusive within Apple, requiring special permissions. Its primary function revolves around product prototyping, equipped to provide insights on its training data.

Ajax reportedly surpasses the capabilities of the earlier ChatGPT 3.5, boasting training on a staggering 200 billion parameters. Yet, as of September 2023, there are claims that OpenAI’s latest models might outperform Ajax.

The direction Apple intends to take for introducing a generative AI product to the masses remains somewhat ambiguous. Current explorations include enhancing Siri, developing software for generating videos and images, and delving into multimodal AI that integrates images, videos, and text seamlessly.

The financial commitment Apple is making towards conversational AI research is noteworthy. The immense hardware requirements for training language models mean Apple is shelling out millions daily. Projections indicate that Apple’s expenditure on AI servers could exceed $4 billion by 2024.

Will the Scary Fast event reveal the so-called Apple GPT?

As Apple gears up for its Scary Fast event, the tech community is abuzz with speculation. One of the most intriguing rumors circulating is the potential unveiling of Apple’s answer to generative AI tools like ChatGPT, tentatively referred to as “Apple GPT” in tech circles. Given Apple’s recent strides in AI and machine learning, as evidenced by their advancements in photography, health monitoring, and device functionalities, the introduction of a proprietary generative AI tool seems plausible.

Apple Scary Fast event to most likely reveal new Macs

Apple’s history of integrating AI into its ecosystem, from Siri’s machine learning recommendations to the Neural Engine’s dedicated processing capabilities, suggests that the company is well-poised to introduce a groundbreaking AI product. With competitors like Google, Microsoft, and Amazon already making significant inroads in the AI space, Apple might be ready to stake its claim.

Siri and gen AI

Apple’s journey towards enhancing Siri might soon see the integration of generative AI. An AI summit in February 2023 saw Apple discussing its advancements in large language models with its employees.

However, the architecture of Siri presents challenges. As highlighted by former Siri engineer, John Burkey, the intricate design of Siri necessitates a complete rebuild of its database for even minor phrase additions, a process that can span up to six weeks. More intricate features, like search tools, might even take a year to implement.

Apple’s staunch stance on user privacy further complicates the integration of generative AI into Siri. Historically, Apple has prioritized user privacy over cutting-edge functionality, a choice that has seen Siri trailing behind competitors like Alexa and Google Assistant.

Yet, there’s hope for Siri’s evolution. Reports from The Information hint at Apple’s ambition to enable Siri to autonomously execute multi-step tasks, a function currently managed by Shortcuts. Bloomberg’s insights further suggest Apple’s vision for a Siri that’s more intelligent and AI-integrated. One of the anticipated upgrades includes a revamp of Siri’s interaction with the Messages app, enhancing its ability to handle intricate queries and predictively complete sentences.

Apple’s AI strides

Apple is reportedly exploring the integration of AI across its suite of applications. Within Apple Music, AI could potentially curate auto-generated playlists tailored to user preferences. For developers using Xcode, AI enhancements might streamline the coding process, assisting in both writing and debugging. Apple’s productivity tools, such as Pages and Keynote, could see AI-driven features that aid in content creation and slide deck design. Furthermore, Apple’s internal customer support mechanisms might benefit from generative AI, optimizing the AppleCare experience.

Apple has imposed a ban on its employees from utilizing AI tools like ChatGPT and GitHub Copilot, stemming from concerns over potential leaks of sensitive company information. This apprehension isn’t unique to Apple; major institutions, including the U.S. government, healthcare entities, and banks, have also restricted the use of ChatGPT due to similar data security concerns. Other tech giants, including Verizon, Google, and Samsung, have also implemented bans on generative AI tools to safeguard their proprietary information.Apple’s ML in photography

Apple harnesses machine learning to elevate the photography experience on iPhones. Features like Deep Fusion minimize noise in images, while the latest iPhone 15 Portrait Mode tools offer the flexibility to activate portrait effects post-capture.

Siri’s ML recommendations

Machine learning algorithms power Siri’s suggestions, whether it’s prompting you to send a birthday message or integrating an event from your Mail app into the Calendar.

The neural engine

Integral to Apple devices is the dedicated Neural Engine, specifically designed to bolster machine learning capabilities.

Spotlight’s AI-driven search

Spotlight search, as well as other search functionalities within the iOS ecosystem, are driven by AI, ensuring swift and accurate results.

Visual Lookup’s content detection

The iPhone’s ability to recognize and categorize content within photos is attributed to its machine learning capabilities, known as Visual Lookup.

Crash and fall detection

Apple’s commitment to user safety is evident with its machine learning-powered Fall Detection and Crash Detection. These features analyze data from device sensors to ascertain potential falls or crashes.

Enhancing text input with autocorrect

Apple’s autocorrect system, along with its word suggestion features, are fine-tuned using machine learning, making text input more intuitive.

Health monitoring with ECG

The Apple Watch’s ECG feature employs machine learning to analyze heart rhythm data, helping identify conditions like atrial fibrillation.

More information about “Apple GPT”

In May 2023, during an insightful discussion, Apple’s CEO Tim Cook expressed his fascination with the potential of artificial intelligence. However, he emphasized the complexities surrounding AI, advocating for a “deliberate and thoughtful” approach to its deployment. Cook’s perspective underscores Apple’s commitment to ensuring that AI integrates seamlessly and ethically into their ecosystem.

Tim Cook has consistently highlighted the centrality of AI and machine learning to Apple’s product lineup. Describing these technologies as “core fundamental” elements, he reaffirmed that AI’s role is “absolutely critical” to Apple’s vision. Furthermore, Cook revealed that Apple’s foray into generative AI isn’t recent; the company has been delving into it “for years.”

Speculations about Apple’s AI advancements have been rife. Both The Information and analyst Jeff Pu have hinted at the possibility of Apple introducing generative AI features to its iPhone and iPad devices by late 2024, coinciding with the anticipated release of iOS 18. Pu’s insights from October suggest a significant investment in AI infrastructure, with Apple reportedly setting up several AI servers in 2023 and expanding further in 2024. The strategy seems to be a blend of cloud-based AI solutions coupled with on-device processing capabilities.

However, not all predictions align. Apple analyst Ming-Chi Kuo, in August, indicated a contrasting view, suggesting there’s “no sign” of Apple rolling out generative AI in 2024. Kuo even went on to opine that Apple’s progress in generative AI lags behind its industry counterparts.

Featured image credit: Kerem Gülen/DALL-E 3

• Quick take: Apple’s “Scary Fast” event on October 30th is expected to unveil new iMac models with the advanced M3 silicon chip.
• Core insight: Amid declining Mac sales, Apple aims to rejuvenate its product lineup by introducing new iMac models powered by the M3 chip, emphasizing enhanced speed and performance, while moving away from its previous reliance on Intel.
• What’s next: The tech community eagerly anticipates the potential innovations and advancements Apple will introduce, which could set new industry standards and further solidify Apple’s position in the market.

Apple is set to host its “Scary Fast” event on October 30th at 8PM ET / 5PM PT, stirring excitement among tech enthusiasts. Invitations for this event, which will be streamed on Apple.com and YouTube, have been dispatched, fueling speculations about potential updates to the Mac lineup.

Apple will hold the Scary Fast event on October 30

The event’s tagline, “scary fast”, hints not only at the imminent introduction of Apple’s advanced M3 silicon chip but also playfully alludes to Halloween. Amidst dwindling Mac sales this year, the tech giant is anticipated to unveil new iMac models equipped with this robust chipset.

The event’s promotional page on Apple’s website showcases the Apple logo morphing into the Finder icon, reinforcing rumors of new Mac releases. Additionally, a recent report by Bloomberg‘s Mark Gurman suggests Apple might surprise fans with a Mac-focused product launch during this event.

Buzz is building around Apple’s upcoming Scary Fast event, with speculations pointing towards the unveiling of a revamped 24-inch iMac and a novel MacBook Pro. Gurman’s reports highlight dwindling stocks of the 14- and 16-inch MacBook Pros and the iMac, hinting at the imminent launch of new versions.

The anticipated computers might be powered by Apple’s M3 chip, aligning with the event’s Scary Fast theme, suggesting enhanced speed and performance. While Apple usually announces new iPads in October, insights from analyst Ming-Chi Kuo indicate potential iPad updates might be postponed to next year.

今年年底前不大可能有新款iPad。
—
New iPad models are unlikely before the year's end.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) September 12, 2023

Just last month, Apple showcased its “Wonderlust” event, introducing the iPhone 15 series, Apple Watch updates, and the AirPods Pro with a USB-C charger.

Additionally, a more affordable USB-C-compatible Apple Pencil was revealed recently. As the event date approaches, Apple enthusiasts are eagerly awaiting the tech giant’s next big reveal.

Apple’s transition to its proprietary chips continues to make headlines. After introducing the M2 chip to the MacBook range last year, the tech giant is anticipated to upgrade the 24-inch iMac with the M3 chip at this year’s Scary Fast event. As of now, there’s no buzz surrounding a new iPad release.

In 2020, Apple made a significant shift by launching its in-house M1 silicon chipset for computers, moving away from the long-standing reliance on Intel. Apple touted it as the globe’s swiftest CPU core with unparalleled integrated graphics for PCs.

Apple A17 Pro GPU: Powering iPhone 15 Pro and 15 Pro Max

Recently, the iPhone 15 series was showcased, boasting a sleeker design, an enhanced camera system, a customizable Action button, and the inclusion of USB-C charging.

Featured image credit: Wesson Wang/Unsplash

The new iOS 17 features promise a slew of exciting updates for iPhone users. As Apple gears up to release this much-anticipated update, here’s how to get your device ready:

• Go to Settings on your iPhone.
• Navigate to General.
• Select Software Update to initiate the installation process.

Apple A17 Pro GPU: Powering iPhone 15 Pro and 15 Pro Max

What are the new iOS 17 features?

Stay tuned as we review the key new iOS 17 features you can expect to see on your iPhone, with additional enhancements expected to be introduced later in the year.

StandBy

StandBy introduces a full-screen view designed to display essential information from a distance when your iPhone is charging. Ideal for a nightstand, kitchen counter, or desk, the feature is customizable and can show a variety of elements such as a clock, calendar, weather forecast, and music controls. This is particularly useful for iPhone models like the iPhone 14 Pro with an always-on display, enhancing the functionality even further.

iOS 17 standby mode🥹 pic.twitter.com/4ufKZrnH5p

— jolo 🇵🇸 (@811blvd) September 14, 2023

Personal Voice

Personal Voice offers a remarkable solution for preserving your voice for the future. Particularly beneficial for individuals at risk of losing their voice due to degenerative diseases, this feature allows users to create and securely store a replica of their own voice, providing peace of mind.

Contact Posters

Imagine seeing a personalized poster every time a specific contact calls you—that’s what the Contact Posters feature does. Available through the built-in Phone app and soon in third-party calling apps, this new iOS 17 feature lets you customize the poster with a photo or Memoji, as well as the font and background color.

https://twitter.com/3asy1ce/status/1703417557976220033

Screen Distance

Eye health is a growing concern, and iOS 17 addresses it with Screen Distance. This feature aims to reduce eye strain across all age groups and is particularly focused on decreasing the risk of myopia in children. The setup is straightforward, making it easy for anyone to use.

All these new iOS 17 features are a testament to Apple’s ongoing commitment to improving user experience. Whether it’s providing glanceable information through StandBy or preserving your voice with Personal Voice, these enhancements aim to make our digital lives more convenient and enjoyable.

NameDrop

One of the intriguing new iOS 17 features is NameDrop. This feature streamlines the process of sharing contact information by simply bringing two iPhones near each other. Users can choose which details to share and can also include their Contact Posters for a more personalized experience.

Live Voicemail

Live Voicemail is another one of the new iOS 17 features that enhances the call experience. It provides real-time transcriptions as someone is leaving you a voicemail, allowing you to pick up the call if you find it important. It adds an additional layer of convenience by auto-declining spam calls identified by carriers.

Swipe to Reply in iMessage

Swipe to Reply in iMessage is an addition to the new iOS 17 features that make text interactions more fluid. You can swipe right on any message to send an inline reply, making it easier to manage your conversations.

Interactive Widgets

Interactive Widgets rank among the most versatile new iOS 17 features. They can be placed on your Home Screen, Lock Screen, and the new StandBy view. These widgets are not just display items; they allow you to perform actions like marking reminders as complete or controlling music playback.

Preview Widgets in action!
Made possible by the new iOS 17 interactive widgets 🙌🏻 pic.twitter.com/ttCjyu6ZOy

— Hasan Kassem (@hasankassem_) September 6, 2023

Automatically Delete 2FA Codes

Simplifying security, the ability to automatically delete 2FA codes after use is also one of the practical new iOS 17 features. This addition not only keeps your message inbox clean but also adds a layer of security.

Each of these new iOS 17 features is designed to enrich your iPhone experience in a unique way. Whether you’re looking to effortlessly share contact information or manage your home devices right from an Interactive Widget, iOS 17 has something tailored to make your digital life more secure and convenient.

Improved Autocorrect

Improved Autocorrect is among the new iOS 17 features aiming to enhance your typing experience. It boasts a sophisticated language model for word prediction and autocorrection. The updated design briefly underlines autocorrected words, allowing you to quickly revert any changes, and it learns your typing habits over time.

Link Tracking Protection

Link Tracking Protection is another noteworthy addition to the new iOS 17 features focused on privacy. This feature prevents websites and apps from tracking your online behavior without your explicit consent, complementing Apple’s already robust App Tracking Transparency feature.

Offline Apple Maps

Apple Maps Offline use is one of the most awaited new iOS 17 features. This brings Apple Maps closer to Google Maps by allowing you to download specific map areas for offline use, offering turn-by-turn navigation and place-finding capabilities even without a network connection.

Apple Maps finally received offline support pic.twitter.com/Nx7mKFp2wu

— Nick Revenko (@koodeau) September 12, 2023

Shared Passwords

The ability to share passwords securely through iCloud Keychain vaults is also one of the functional new iOS 17 features. It allows users to create shared vaults to seamlessly share passwords with anyone or any group, further simplifying password management.

The new iOS 17 features continue Apple’s tradition of balancing convenience, functionality, and security. Whether you’re keen on more accurate typing or enhanced privacy measures, iOS 17 offers a wide range of features tailored for a better user experience.

Stickers Drawer

The Stickers Drawer is an entertaining addition to the new iOS 17 features. This drawer consolidates all your stickers, including Live Stickers, emoji, Memoji, and iMessage sticker packs, into a single accessible place. Live Stickers can be created dynamically by touching and holding an object in a photo.

Siri

Making voice commands more streamlined, the phrase “Hey Siri” has been simplified to just “Siri” in the new iOS 17 features. This change is effective across multiple Apple devices like the iPhone, iPad, Mac, HomePod, and the latest AirPods Pro. The best part? You can issue multiple commands back-to-back without having to repeat the activation phrase.

Both the Stickers Drawer and the shortened Siri command illustrate how iOS 17 is refining the user interface and experience. Whether you’re into customizing your chats or streamlining your voice commands, these new iOS 17 features provide improved functionality and ease of use.

Featured image credit: Kerem Gülen/Midjourney

Is the iPhone 15 preorder not working? You are not the only one!

The much-anticipated launch of Apple’s iPhone 15 has arrived, but for many eager customers, the journey to preorder this technological marvel has been far from smooth sailing. With users encountering hurdles accessing the Apple Store website and app, it’s been a frustrating experience that has left some waiting up to 30 minutes to secure their preorders.

In this article, we’ll explore the reasons behind these preorder problems and potential fixes for those eager to get their hands on the iPhone 15.

New iOS 17 features to make your life easier

The agonizing wait for iPhone 15 preorder

Apple enthusiasts are no strangers to the chaos that ensues during preorder events, but this year’s iPhone 15 launch has felt exceptionally sluggish. Users reported seeing the dreaded “We can’t wait either” screen on the Apple Store website more than ten minutes after preorders were supposed to go live. Even after gaining access, many faced error messages when trying to add the new iPhone to their shopping cart.

While some have joked about the theatrics of Apple taking its store offline before each launch event, this year’s ordeal suggests that Apple’s infrastructure might genuinely struggle to cope with the immense demand.

That iPhone preorder was pretty awful. Apple Store app crashed multiple times, and lost my preorder. Pulled out the laptop and still couldn’t get the job done for like 15 minutes pic.twitter.com/2m3L1kQRKc

— Kyle Thayer (@thayer_kyle) September 15, 2023

Apple A17 Pro: Powering iPhone 15 Pro and 15 Pro Max

iPhone 15 preorder not working: Website woes

If you find yourself stuck in the preorder process, here are some steps to consider:

• Switch to the Apple Store App: Instead of using a web browser on your phone or computer, try the Apple Store app or your carrier’s app. This direct approach might help you bypass website-related issues.
• Tweak your connectivity: If problems persist, attempt to switch from Wi-Fi to your phone’s LTE connection. Connecting to your phone’s hotspot can be a workaround for computer users. If all else fails, refreshing the page or restarting your browser could do the trick.
• Last resort: While it might feel desperate, reaching out to Apple, your carrier, or the retailer’s support might be your last chance to secure your preorder.

iPhone 15 preorder not working: Upgrade hiccups

Upgrade issues can throw a wrench in your preorder plans, but they can often be resolved:

• Check your upgrade status: If you encounter upgrade-related problems, promptly verify your iPhone upgrade status with your carrier. Different carriers have varying policies, so ensure you meet the requirements.
• Consider paying upfront: If you are eligible but still face issues, consider paying for the device upfront and dealing with the upgrade matter later. Waiting on support might mean a significant delay in getting your hands on the new iPhone.

iPhone 15 preorder not working: Payment predicaments

Payment issues can be a thorn in the side of eager customers:

• Have a backup payment method: To mitigate payment problems, always have a backup payment method ready. Consider a contingency plan to purchase the iPhone 15 outright if necessary.
• Watch ofor fraud alerts: Sometimes, payments are declined due to fraud alerts from your credit or debit card company. If this happens, contact your card provider and, if possible, use an alternative card.

What to do if you encounter iPhone 15 reorder not working problems

In the frantic race to secure your iPhone 15 preorder, time is of the essence. Here are some quick tips:

• Device switch: If issues persist on your smartphone, try using a different device, like a laptop or tablet. Also, consider switching to LTE instead of relying on Wi-Fi.
• App restart: If using the Apple Store app, force close and reopen it to see if it resolves any issues.

OMGGG pic.twitter.com/8nLtZ67RGH

— Jenna Ezarik (@jennaezarik) September 15, 2023

• Explore other retailers: Remember, the iPhone 15 is available through Apple and major retailers and carriers. You have a multitude of options at your disposal.

In conclusion, the journey to preorder the iPhone 15 has been a rollercoaster ride for many. While glitches and hiccups are part and parcel of the process, these tips and tricks should help you navigate the maze and secure your new iPhone. Don’t despair; your sleek and cutting-edge iPhone 15 is just around the corner!

Featured image credit: Apple

The unveiling of these new iCloud storage plans (iCloud 6TB, iCloud 12TB) was met with perhaps the most resounding applause of the entire event, signaling just how crucial storage has become in our increasingly digital lives. This robust response underscores the growing need for expansive cloud storage solutions that can accommodate the evolving demands of consumers.

I am not lying when I say the new iCloud storage plans just got the loudest real applause in the theater today

— Marques Brownlee (@MKBHD) September 12, 2023

During its highly anticipated event, Apple discreetly unveiled an exciting expansion to its iCloud+ cloud storage subscription. With the introduction of two new subscription tiers, the firm now offers New iCloud storage plans ranging from ample to downright extravagant.

New iCloud storage plans: Photographers and filmmakers rejoice

New iCloud storage plans, boasting a whopping 6 terabytes and an astonishing 12 terabytes of storage, have sent ripples of excitement through the tech community. While the average user may not require such colossal storage capacity, these plans are poised to be a game-changer for creative professionals, particularly photographers and filmmakers.

Apple’s decision to enhance its cloud storage offerings coincides with the significant camera upgrades featured in the iPhone 15, making it a match made in tech heaven for content creators. With the ability to capture high-resolution photos and videos, creative individuals can now securely store their work without the constraints of limited storage.

Pricing that makes sense

Apple’s existing iCloud+ subscription plans offer 50 GB for $0.99 per month, 200 GB for $2.99 per month, and 2 TB for $9.99 per month. Based on this pricing structure, industry experts speculate that the new 6 TB and 12 TB subscriptions will be available at a maximum cost of $30 and $60 per month, respectively. This pricing aligns closely with Google’s cloud storage options, where 5 TB and 10 TB plans are offered at $24.99 and $49.99 per month, respectively. This competitive pricing ensures that Apple remains in the same league as its tech counterparts.

Google antitrust lawsuit 2023: Visit the article and explore what is happening right now

Privacy features galore

Subscribers to New iCloud storage plans gain access to expanded storage and enjoy enhanced privacy features. Apple is renowned for its commitment to user privacy, and iCloud+ subscribers can benefit from features such as Hide My Email and Private Relay. These privacy-centric tools provide users with peace of mind, knowing that their data remains secure and their online activities are shielded from prying eyes.

In conclusion, Apple’s latest iCloud+ storage offerings mark a significant milestone in the evolution of cloud storage services. Catering to the needs of creative professionals and storage-hungry users, these new plans have the potential to redefine how we perceive and utilize cloud storage. With competitive pricing and robust privacy features, iCloud+ continues to solidify Apple’s reputation as a tech industry leader. Whether you’re a creative professional or simply a digital enthusiast, Apple’s iCloud+ now offers the perfect solution to safeguard your precious data while enabling your digital endeavors.

Featured image credit: Apple

• Quick take: The Apple A17 Pro chip, debuting in the iPhone 15 Pro and iPhone 15 Pro Max, sets a new standard in mobile computing with its 3nm process, 19 billion transistors, and groundbreaking GPU capabilities.
• Core insight: The A17 Pro not only offers unparalleled CPU performance but also introduces a transformative GPU that significantly impacts the mobile gaming landscape.
• What’s next: With the A17 Pro’s advanced architecture and capabilities, we can expect more console-quality games to be playable on mobile, and potentially a greater adoption of iPhones in professional settings requiring high-speed data transfer and computational power.

The Apple A17 Pro is the first-of-its-kind 3-nanometer chip, setting the stage for the iPhone 15 Pro and iPhone 15 Pro Max. With an impressive 19 billion transistors and a 6-core CPU, this chip offers unparalleled performance.

Apple A17 Pro GPU

The CPU houses two high-performance cores—dubbed by Apple as the “faster mobile CPU”—that outperform their predecessors by up to 10%. Additionally, four high-efficiency cores complement these powerhouses. The chip also features a 16-core neural engine capable of handling up to 35 trillion operations per second, adding another layer of speed to its list of capabilities.

Make most of Apple’s generative AI investments: How to use Siri

But that’s not all; the A17 Pro introduces a groundbreaking GPU with a novel custom shader architecture. According to Apple, this is the most significant transformation in the company’s GPU technology.

With six cores, the GPU delivers performance gains of up to 20% compared to the previous version. This GPU supports advanced features such as mesh shading and hardware-accelerated ray tracing. The ray-tracing capabilities are a staggering four times quicker than the software-based alternatives found in the A16 Bionic. Moreover, the GPU and neural engine team up to offer enhanced upscaling capabilities.

Gaming edge

The GPU in the Apple A17 Pro is being heralded as a game-changer in the mobile gaming landscape. This powerful chip has attracted the attention of developers who have displayed stunning graphics improvements in their games. Titles like Resident Evil Village and the Resident Evil 4 remake, originally designed for console and PC, will soon be playable on the iPhone 15 Pro and Pro Max. Other major releases like The Division: Resurgence and Genshin Impact were also showcased, and Ubisoft has announced plans to bring Assassin’s Creed Mirage to the iPhone in 2024.

For high-speed data transfer, the A17 Pro incorporates a USB 3 controller that supports speeds up to 10 Gbps. This capability surpasses that of the USB Type-C port on non-pro models, making it ideal for transferring pro-grade video swiftly to a Mac or recording directly to external storage. It also offers 4K60 ProRes support.

Adding to its roster of features, the chip includes a second-generation ultra-wideband unit, enhancing the precision of the Find My app and location-sharing functionalities.

The iPhone 15 Pro and its larger counterpart, the Pro Max, are stepping up their game in terms of build material as well. Apple is opting for grade 5 titanium over stainless steel, promising a lighter build.

These phones will also have the slimmest borders ever seen on an iPhone, allowing for a more compact design without compromising on screen size. Pro models will feature a new customizable action button in place of the traditional mute switch, granting users the flexibility to launch apps, activate the camera, or use other shortcuts at will.

With the Apple A17 Pro chip at its core, the iPhone 15 Pro brings a revamped camera system that’s bound to excite photography enthusiasts. The primary camera is a 48MP sensor with an f/1.78 aperture, capable of shooting in 48MP HEIF at different focal lengths—24 mm, 28 mm, and 35 mm.

Additionally, the Pro model offers a new 12MP 3x telephoto lens. The iPhone 15 Pro Max goes a step further by providing a 5x zoom option, courtesy of its larger form factor. Both models use a sensor in the telephoto lens that is double the size of the one in the iPhone 14 Pro, enhancing image quality.

Image stabilization has also been upgraded. The iPhone 15 Pro Max boasts a three-axis optical image stabilization with an impressive 10,000 micro-adjustments per second, while the iPhone 15 Pro settles for a still-respectable two-axis system. Night mode photography receives a boost as well, thanks to a new 12MP ultra-wide camera.

Another intriguing feature is the ability to shoot 3D video using both the ultrawide and main cameras. This will be incorporated into Apple Vision Pro, although it won’t be available at launch and will come later in an iOS 17 update.

As for pricing, the iPhone 15 Pro starts at $999 for the 128GB model, maintaining last year’s pricing strategy. The iPhone 15 Pro Max begins at $1,199 for the 256GB model. Pre-orders are set to begin this Friday, and the phones will be officially available on September 22.

Apple A16 Bionic powers the new iPhone 15 and 15 Plus models

Packed with the Apple A16 Bionic chip, the iPhone 15 and iPhone 15 Plus offer solid performance and a refreshed camera system. Staying true to the iPhone 14’s design, these models come in a variety of colors—pink, yellow, green, blue, or black—and are available with 6.1-inch and 6.7-inch displays. Apple has ported the Dynamic Island feature from the iPhone 14 Pro to these new displays for enhanced viewing experiences.

The camera system is all-new, boasting a 48MP main camera with a 26mm focal length and an f/1.6 aperture. Under the hood, the devices feature the A16 Bionic chip, which has two high-performance cores, four efficiency cores, and a 5-core GPU. Enhanced connectivity is also on offer, thanks to a second-generation ultra-wideband chip that allows for improved long-range connections between devices using the same technology.

In a first for Apple’s mainstream phones, USB Type-C is now the standard port for both data transfer and charging, although MagSafe and Qi 2 wireless options are still available. This USB-C standard will also extend to the next-gen AirPods Pro, and even the EarPods will see a USB-C variant. You’ll be able to charge AirPods or an Apple Watch directly from the new iPhones. Pricing starts at $799 for the iPhone 15 and $899 for the iPhone 15 Plus.

S9 SiP powers the new Apple Watch Series 9 and Apple Watch Ultra 2

Equipped with the newly introduced S9 SiP, both the Apple Watch Series 9 and the Ultra 2 mark a new era of wearable technology. The S9 SiP comes with an impressive 5.6 billion transistors and a GPU that’s 30% faster than its predecessor, the S8. It also incorporates a four-core neural engine, enabling more Siri requests to be processed directly on the watch.

Battery life remains consistent at 18 hours for the Series 9, in line with Apple’s previous offerings. The neural cores introduce an innovative “double tap” gesture, allowing users to trigger an app’s main button by tapping their thumb and second finger together—a handy feature when your other hand is busy. Additionally, the S9 SiP includes a second-generation ultra-wideband chip for precise location tracking, a feature that’s also present in the iPhone 15.

Pricing for the Apple Watch Series 9 starts at $399, and for the Ultra 2, it kicks off at $799. Pre-orders are open now, and the watches will be available starting September 22.

Featured image credit: Kerem Gülen/Midjourney

Voice-activated assistants have gone from a novel feature to an essential part of our daily lives. Among the leading names in this domain is Siri, Apple’s proprietary voice assistant. This guide delves into how you can make the most of Siri’s advanced AI features, from the basics to customization and even what the future holds.

What is Siri?

Siri is Apple’s voice-activated personal assistant, integrated into all iOS devices and some other Apple products. Designed to simplify tasks and provide information through natural language commands, Siri is powered by advanced machine learning and artificial intelligence technologies.

Hey Siri not working now but you can fix it easily

Who can use Siri?

Siri is accessible to anyone with a compatible Apple device, including iPhones, iPads, Apple Watches, Macs, and Apple TVs. The voice assistant is especially beneficial for those who need hands-free control, are visually impaired, or simply want to streamline their digital tasks.

How to use Siri’s AI features effectively

Activating Siri is straightforward. You can do so by saying “Hey Siri,” pressing down the side button on an iPhone or iPad, or clicking the Siri icon on a Mac. Once activated, you can ask questions, set reminders, send texts, and much more—all through natural language. The true power of Siri, however, lies in its advanced features, which we’ll cover in detail in this guide.

Training Siri for personalized interactions

One of the key aspects of making the most out of Siri’s AI features is customizing the experience to fit your unique needs and preferences. The following subsections will guide you through methods for training Siri to better understand your voice, correct its pronunciation errors, and facilitate more natural conversations.

How to train siri for better understanding

If Siri often misinterprets what you say, you can retrain it to better recognize your voice. To do this, navigate to your device’s Settings and go to Siri & Search > Listen for “Hey Siri.” Turn the feature off and back on again. You’ll be prompted to repeat several phrases. Complete this voice training, and Siri should now have a better understanding of your vocal patterns and accents.

Correcting Siri’s mispronunciations

Does Siri routinely butcher the names of your contacts? Depending on the version of your operating system, there are ways to correct this. When Siri errs in pronunciation, simply respond with “Hey Siri, learn how to pronounce [name of person].” Siri will confirm and offer multiple pronunciation options. Select the correct one. Alternatively, if verbal corrections aren’t available, you can go into the Contacts app, edit the contact’s details, and add a phonetic spelling of the name.

Making Siri more conversational

A more recent improvement to Siri allows for smoother conversational flow. For example, after asking Siri about the operating hours of a museum, you can immediately follow up with a request for directions without having to specify your destination again. Siri retains the context of your previous inquiry, making for a more seamless and natural conversation.

Using Siri for everyday tasks

Siri can be your go-to assistant for a wide array of day-to-day activities, from messaging to sharing content and more. The key is knowing how to set up and customize Siri’s responses to better suit your needs. Here’s a deep dive into optimizing Siri for these tasks.

Customizing Siri responses

Do you want Siri to always verbally respond, or would you prefer it to speak only when prompted? Navigate to Settings > Siri & Search > Siri Responses to customize how Siri communicates with you. Options include “Always,” “When Silent Mode is Off,” and “Only with ‘Hey Siri.'”

Share content Through Siri

If you want to share a photo, a news article, or even a podcast episode, Siri makes it easy. Simply bring up the content on your device and say, “Hey Siri, share this with [contact’s name].” This works seamlessly across many of Apple’s native apps like Maps, Music, and Safari.

Siri’s improved text messaging

Interacting with your contacts has never been easier. Say you’re looking at a contact in your Messages app; you can prompt Siri to text them by saying, “Hey Siri, text them that I’m making dinner tonight.” Siri will send your message to the contact you’re viewing, streamlining the messaging process.

Advanced Siri conversations

Siri has gotten better at maintaining the context of conversations. For instance, you could inquire about the weather in Paris and then immediately ask, “How do I get there?” Siri understands that “there” refers to Paris. This makes for more fluid, less repetitive conversations.

Advanced Siri features

Siri comes packed with an array of advanced features that take it beyond basic tasks and into the realm of a fully personalized assistant. Below we discuss some of these specialized features.

Announcing calls and notifications

Wouldn’t it be great if Siri could announce who’s calling before you reach for your phone? Well, it can. Head over to Settings > Siri & Search > Announce Calls to adjust when and how Siri announces incoming calls. You can also enable Siri to announce notifications when you’re using compatible headphones. This can be done under Settings > Siri & Search > Announce Notifications.

Language and voice customization

Whether you’re a polyglot or simply prefer hearing Siri in another tongue, you can switch languages under Settings > Siri & Search > Language. From there, you can select from various languages and dialects. You also have the option to change Siri’s voice, allowing for a more personalized experience.

Siri’s on-device capabilities

Unlike some of its competitors that rely on cloud-based computing, Siri operates directly from your device. This feature aligns with Apple’s commitment to user privacy and allows for quicker response times. However, it does pose challenges in integrating larger language models. With advancements in AI, it’s possible Apple may soon overcome these limitations.

Siri and third-party apps

In today’s interconnected digital landscape, having a voice assistant that can interact with a wide range of apps is indispensable. Siri does just that by offering compatibility with third-party apps. From messaging apps to streaming services, here’s how you can take full advantage of this feature.

Compatibility and setting up

While Siri integrates smoothly with Apple’s own applications, it also plays well with third-party apps. To see which of your apps are compatible, go to Settings > Siri & Search and browse through the list of apps. Here, you can turn on or off Siri’s interaction with each app, tailoring your voice-assistant experience according to your needs.

Sample commands in popular apps

The real fun begins when you start using Siri to command third-party apps. For example:

• “Hey Siri, find ‘The Marvelous Mrs. Maisel’ in the Prime Video app.”
• “Hey Siri, play my workout playlist on Spotify.”
• “Hey Siri, navigate to the nearest gas station in Waze.”

The variety of commands is vast, and it opens up a multitude of convenient ways to interact with your favorite apps.

Privacy and Siri

As voice assistants become more integrated into our daily lives, the concern for privacy grows proportionally. Siri, as part of Apple’s ecosystem, is designed with several features that aim to protect your privacy while providing personalized service.

How to delete Siri history?

Your interactions with Siri are stored temporarily to improve the service. However, you have the option to erase this data whenever you wish. To do so:

• Navigate to Settings > Siri & Search > Siri & Dictation History.
• Tap “Delete Siri & Dictation History.”
• Confirm your action, and your interaction history will be erased from Apple’s servers.

On-device processing vs. cloud-based

Apple’s focus on on-device processing showcases its commitment to user privacy. Unlike some competitors who rely on cloud-based processing, Apple tries to handle as much data as possible directly on your device. This approach minimizes the risk of data leakage but comes with its own set of challenges, particularly regarding the size and complexity of language models like Siri.

For instance, Apple’s large language models, including its advanced language model Ajax GPT, are too big to fit comfortably on most iPhones. However, strides are being made in the field to reduce the size of these models without compromising their effectiveness.

Apple’s future plans for Siri

As AI technology evolves, Apple is positioning Siri to be at the forefront of this revolution. From its increased budget in AI research to special teams focusing on large-language models, Apple is making concerted efforts to ensure that Siri evolves beyond a mere voice-activated tool.

The foundational models team and their work

Apple has put together a highly specialized team known as the Foundational Models Team, led by Ruoming Pang. This team, despite being small in number, has made advancements in AI that rival even OpenAI’s efforts. They’re focusing on developing large-language models that could significantly improve Siri’s conversational abilities.

Integrating large-language models into Siri

Apple has been actively working on integrating large language models like Ajax GPT into Siri. These models have the capability to make Siri more conversational and able to handle complex tasks via natural language commands. This move aligns Siri more closely with advancements in Google’s voice assistant, setting the stage for intensified competition in the smart assistant market.

The challenge of fitting advanced AI on the device

One of Apple’s core tenets is user privacy, and this extends to its approach with Siri. Unlike competitors who mainly use cloud-based models, Apple aims for on-device processing to better protect user data. The trade-off here is fitting these complex models onto an iPhone, given their large size. It’s a challenge that Apple is currently addressing, possibly by opting for smaller but still effective language models for on-device applications.

Final words

Mastering how to use Siri can dramatically enhance your daily life and productivity. Whether you’re a busy professional needing help with scheduling or someone looking to streamline household tasks, Siri offers a multitude of features tailored for efficiency.

The assistant not only performs basic functions but also learns to understand you better over time, offering a highly personalized experience. With Apple investing in advanced AI capabilities, Siri’s functionality is poised for significant improvements. So, spending some time to understand how to use Siri effectively is not just a tech-savvy move, but a forward-thinking one as well.

Featured image credit: Ivan Bandura/Unsplash